Gary Cronkhite
Biographic Data
| ID | 106628 |
|---|---|
| NAME | Gary Cronkhite |
| GIVEN NAMES | Gary |
| FAMILY NAME | Cronkhite |
| SIGNATURE | CRONKHITE G |
| AFFILIATIONS | University of California, Davis |
| VERIFIED | No |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 25 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1964 |
| LATEST PUBLICATION YEAR | 1986 |
| H-INDEX | 2 |
On the focus, scope, and coherence of the study of human symbolic activity
The clearest focus of our discipline is human symbolic activity; its scope in practice includes little if anything that is not related to that activity; and its coherence can be achieved by recognition that the study of human symbolic activity is its distinguishing feature. Such recognition would demarcate a domain in which we may profess expertise without straining the credulity of academic administrators or offending the territoriality of those…
Scales Measuring General Evaluation With Minimal Distortion
Recent factor-analytic studies demonstrating marked concept-rater-scale interaction using evaluative semantic differential scales pose a problem for opinion researchers who lack the time, money, subjects, or trained personnel to perform a pretest factor analysis as the basis for selecting reliable scales. In this study, 225 raters drawn from 10 sub-populations rated 9 concepts on 39 evaluative scales and 2 marker scales. When these data were subj…
A critique of factor analytic approaches to the study of credibility
Reservations are offered about three aspects of factor‐analytic studies of credibility: (I) scale selection and factor naming procedures; (2) statistical procedures; and (3) their conceptualization of credibility. Scales have seldom been selected by a pre‐sample of subjects, semantic differential scales have been used almost exclusively, and similar names have been applied to factors which contain different scales. Certain credibility factor stru…
Effects of Rater-Concept-Scale Interactions and Use of Different Factoring Procedures Upon Evaluative Factor Structure
Subjects (N=225) drawn from ten subpopulations were asked to rate nine different concepts on 39 evaluative semantic differential scales plus the “strong-weak” and “fast-slow” scales. Nineteen separate factor analyses (principal factoring with iteration followed by Varimax rotation) were performed for: (1) all subjects rating all concepts, (2–10) all subjects rating each concept, (11) adult males rating all concepts, (12) adult females rating all …
Persuasion: Parochialism or process
Dogmatism, Persuasibility and Attitude Instability
It was hypothesized that data from the Research Dogmatism Scale would be significantly and positively correlated with results from a modified version of the Janis and Field test of general persuasibility, and that data from both of those tests would be significantly and positively correlated with “general attitude instability,” the tendency of attitudes to change over time in the absence of communications designed to change those attitudes. The t…
Samuel Beckett: En attendant fin de l'univers
Toward a real test of dissonance theory
(1966). Toward a real test of dissonance theory. Quarterly Journal of Speech: Vol. 52, No. 2, pp. 172-178
Logic, emotion, and the paradigm of persuasion
(1964). Logic, emotion, and the paradigm of persuasion. Quarterly Journal of Speech: Vol. 50, No. 1, pp. 13-18
A critique of factor analytic approaches to the study of credibility
Reservations are offered about three aspects of factor‐analytic studies of credibility: (I) scale selection and factor naming procedures; (2) statistical procedures; and (3) their conceptualization of credibility. Scales have seldom been selected by a pre‐sample of subjects, semantic differential scales have been used almost exclusively, and similar names have been applied to factors which contain different scales. Certain credibility factor stru…
Effects of Rater-Concept-Scale Interactions and Use of Different Factoring Procedures Upon Evaluative Factor Structure
Subjects (N=225) drawn from ten subpopulations were asked to rate nine different concepts on 39 evaluative semantic differential scales plus the “strong-weak” and “fast-slow” scales. Nineteen separate factor analyses (principal factoring with iteration followed by Varimax rotation) were performed for: (1) all subjects rating all concepts, (2–10) all subjects rating each concept, (11) adult males rating all concepts, (12) adult females rating all …
On the focus, scope, and coherence of the study of human symbolic activity
The clearest focus of our discipline is human symbolic activity; its scope in practice includes little if anything that is not related to that activity; and its coherence can be achieved by recognition that the study of human symbolic activity is its distinguishing feature. Such recognition would demarcate a domain in which we may profess expertise without straining the credulity of academic administrators or offending the territoriality of those…
Toward a real test of dissonance theory
(1966). Toward a real test of dissonance theory. Quarterly Journal of Speech: Vol. 52, No. 2, pp. 172-178
Logic, emotion, and the paradigm of persuasion
(1964). Logic, emotion, and the paradigm of persuasion. Quarterly Journal of Speech: Vol. 50, No. 1, pp. 13-18
Logic, emotion, and the paradigm of persuasion
(1964). Logic, emotion, and the paradigm of persuasion. Quarterly Journal of Speech: Vol. 50, No. 1, pp. 13-18
Toward a real test of dissonance theory
(1966). Toward a real test of dissonance theory. Quarterly Journal of Speech: Vol. 52, No. 2, pp. 172-178
Samuel Beckett: En attendant fin de l'univers
Dogmatism, Persuasibility and Attitude Instability
It was hypothesized that data from the Research Dogmatism Scale would be significantly and positively correlated with results from a modified version of the Janis and Field test of general persuasibility, and that data from both of those tests would be significantly and positively correlated with “general attitude instability,” the tendency of attitudes to change over time in the absence of communications designed to change those attitudes. The t…
Persuasion: Parochialism or process
A critique of factor analytic approaches to the study of credibility
Reservations are offered about three aspects of factor‐analytic studies of credibility: (I) scale selection and factor naming procedures; (2) statistical procedures; and (3) their conceptualization of credibility. Scales have seldom been selected by a pre‐sample of subjects, semantic differential scales have been used almost exclusively, and similar names have been applied to factors which contain different scales. Certain credibility factor stru…
Effects of Rater-Concept-Scale Interactions and Use of Different Factoring Procedures Upon Evaluative Factor Structure
Subjects (N=225) drawn from ten subpopulations were asked to rate nine different concepts on 39 evaluative semantic differential scales plus the “strong-weak” and “fast-slow” scales. Nineteen separate factor analyses (principal factoring with iteration followed by Varimax rotation) were performed for: (1) all subjects rating all concepts, (2–10) all subjects rating each concept, (11) adult males rating all concepts, (12) adult females rating all …
Scales Measuring General Evaluation With Minimal Distortion
Recent factor-analytic studies demonstrating marked concept-rater-scale interaction using evaluative semantic differential scales pose a problem for opinion researchers who lack the time, money, subjects, or trained personnel to perform a pretest factor analysis as the basis for selecting reliable scales. In this study, 225 raters drawn from 10 sub-populations rated 9 concepts on 39 evaluative scales and 2 marker scales. When these data were subj…
On the focus, scope, and coherence of the study of human symbolic activity
The clearest focus of our discipline is human symbolic activity; its scope in practice includes little if anything that is not related to that activity; and its coherence can be achieved by recognition that the study of human symbolic activity is its distinguishing feature. Such recognition would demarcate a domain in which we may profess expertise without straining the credulity of academic administrators or offending the territoriality of those…
Psychology (8 works) · Social Psychology (7 works) · Computer Science (4 works) · Cognitive psychology (3 works) · Communication in Education and Healthcare (3 works) · Factor (programming language (3 works) · Philosophy (3 works) · Scale (ratio (3 works) · Social Psychology (3 works) · Sociology (3 works)