Lenita M Davis
Biographic Data
| ID | 10718127 |
|---|---|
| NAME | Lenita M Davis |
| GIVEN NAMES | Lenita M |
| FAMILY NAME | Davis |
| SIGNATURE | DAVIS L M |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2001 |
| LATEST PUBLICATION YEAR | 2003 |
| H-INDEX | 0 |
Empirical testing of a model of online store atmospherics and shopper responses
This study empirically tests a model that proposes that the atmospheric cues of the online store influence shoppers' emotional and cognitive states, which then affect their shopping outcomes. The results support the model propositions and show a significant effect of site atmospherics on shopper attitudes, satisfaction, and various approach/avoidance behaviors as a result of the emotions experienced during the shopping episode. In addition, the f…
Atmospheric qualities of online retailing
No prominent works on this page.
Atmospheric qualities of online retailing
Empirical testing of a model of online store atmospherics and shopper responses
This study empirically tests a model that proposes that the atmospheric cues of the online store influence shoppers' emotional and cognitive states, which then affect their shopping outcomes. The results support the model propositions and show a significant effect of site atmospherics on shopper attitudes, satisfaction, and various approach/avoidance behaviors as a result of the emotions experienced during the shopping episode. In addition, the f…
Cognition (2 works) · Cognitive psychology (2 works) · Consumer Retail Behavior Studies (2 works) · Customer Service Quality and Loyalty (2 works) · Digital Marketing and Social Media (2 works) · Psychology (2 works) · Social Psychology (2 works) · Advertising (1 work) · Affect (linguistics) (1 work) · Atmospherics (1 work)