Anestis K Fotiadis
Biographic Data
| ID | 10719607 |
|---|---|
| NAME | Anestis K Fotiadis |
| GIVEN NAMES | Anestis K |
| FAMILY NAME | Fotiadis |
| SIGNATURE | FOTIADIS A K |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 0 |
Generation Z consumers' expectations of interactions in smart retailing
Retailing is witnessing a transformation due to rapid technological developments. Retailers are using smart technologies to improve consumer shopping experiences and to stay competitive. The biggest future challenge for marketing and consequently for retailing seems to be generation Z, since members of this generation seem to behave differently as consumers and are more focused on innovation. The aim of this paper is to explore Generation Z consu…
No prominent works on this page.
Generation Z consumers' expectations of interactions in smart retailing
Retailing is witnessing a transformation due to rapid technological developments. Retailers are using smart technologies to improve consumer shopping experiences and to stay competitive. The biggest future challenge for marketing and consequently for retailing seems to be generation Z, since members of this generation seem to behave differently as consumers and are more focused on innovation. The aim of this paper is to explore Generation Z consu…
Autonomy (1 work) · Business (1 work) · Consumer Retail Behavior Studies (1 work) · Digital Marketing and Social Media (1 work) · Marketing (1 work) · Perception (1 work) · Political science (1 work) · Psychology (1 work) · Skepticism (1 work) · Technology Adoption and User Behaviour (1 work)