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Neil Wearne

Biographic Data

ID10770731
NAMENeil Wearne
GIVEN NAMESNeil
FAMILY NAMEWearne
SIGNATUREWEARNE N
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS0
WORKS AS AUTHOR1
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2013
LATEST PUBLICATION YEAR2013
H-INDEX0
  • Hospitality Marketing

    Neil Wearne, Alison Morrison•BOOK•Hospitality Marketing•2013

    Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences a…

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  • Hospitality Marketing

    Neil Wearne, Alison Morrison•BOOK•Hospitality Marketing•2013

    Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences a…

Accueil (Tourisme) (1 work) · Advertising (1 work) · Business (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Gastgewerbe (1 work) · Hospitality (1 work) · Hospitality and Tourism Education (1 work) · Hospitality industry (1 work) · Marketing (1 work)

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