Ol'ga Kuz'mina
Biographic Data
| ID | 10772227 |
|---|---|
| NAME | Ol'ga Kuz'mina |
| GIVEN NAMES | Ol'ga |
| FAMILY NAME | Kuz'mina |
| SIGNATURE | MINA O G K |
| AFFILIATIONS | Rostovskiy gosudarstvennyy universitet putey soobscheniya |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 0 |
Integrated Marketing Communications. Theory and Practice of Advertising
The manual is written in accordance with the State educational standard of higher education in the areas of bachelor "Advertising and public relations" and "Sociology". The book analyzes the theoretical and practical issues of advertising. The authors describe advertising as part of the whole complex of marketing and integrated marketing communications. Advertising is considered in comparison with other forms and types of integrated communication…
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Integrated Marketing Communications. Theory and Practice of Advertising
The manual is written in accordance with the State educational standard of higher education in the areas of bachelor "Advertising and public relations" and "Sociology". The book analyzes the theoretical and practical issues of advertising. The authors describe advertising as part of the whole complex of marketing and integrated marketing communications. Advertising is considered in comparison with other forms and types of integrated communication…
Advertising (1 work) · Advertising campaign (1 work) · Advertising research (1 work) · Bachelor (1 work) · Business (1 work) · Computer Science (1 work) · Globalization and Cultural Identity (1 work) · Integrated marketing communications (1 work) · Marketing (1 work) · Marketing management (1 work)