Helen E Katz
Biographic Data
| ID | 10786537 |
|---|---|
| NAME | Helen E Katz |
| GIVEN NAMES | Helen E |
| FAMILY NAME | Katz |
| SIGNATURE | KATZ H E |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Influencer
The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to red…
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Influencer
The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to red…
Advertising (1 work) · Advertising & Promotion (1 work) · Business & Economics (1 work) · Commerce (1 work) · Computer Science (1 work) · Digital Communication and Language (1 work) · Digital Marketing and Social Media (1 work) · E-Commerce (1 work) · Gender, Feminism, and Media (1 work) · General (1 work)