Muhammad Waqas Sadiq
Biographic Data
| ID | 1079649 |
|---|---|
| NAME | Muhammad Waqas Sadiq |
| GIVEN NAMES | Muhammad Waqas |
| FAMILY NAME | Sadiq |
| SIGNATURE | SADIQ M W |
| AFFILIATIONS | Liaoning University |
| ORCID | 0000-0003-3331-0702 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Exploring Factors Affecting Consumer's Impulse Buying Behavior in Live-Streaming Shopping
The emergence of live-streaming commerce has fueled the phenomena of impulse buying. However, existing understanding of this phenomenon is relatively limited. In this study, we adopted the stimulus-organism-response (SOR) paradigm to create an influence mechanism of impulse buying behavior in live streaming shopping. We investigated the influence of social presence and sales promotion (stimuli) on impulse buying behavior (response) through flow e…
Service innovation in small neighborhood family firms
This research study focuses on the employee's job performance of private small firms during the post COVID-19 situation. After the COVID these small family firms try to regain their business, but their efforts are not that much successful. This situation creates a financial crisis in these firms, and they are unable to provide sufficient monetary rewards to their employees. This situation creates unrest among the employees of these small firms. T…
Exploring Factors Affecting Consumer's Impulse Buying Behavior in Live-Streaming Shopping
The emergence of live-streaming commerce has fueled the phenomena of impulse buying. However, existing understanding of this phenomenon is relatively limited. In this study, we adopted the stimulus-organism-response (SOR) paradigm to create an influence mechanism of impulse buying behavior in live streaming shopping. We investigated the influence of social presence and sales promotion (stimuli) on impulse buying behavior (response) through flow e…
Service innovation in small neighborhood family firms
This research study focuses on the employee's job performance of private small firms during the post COVID-19 situation. After the COVID these small family firms try to regain their business, but their efforts are not that much successful. This situation creates a financial crisis in these firms, and they are unable to provide sufficient monetary rewards to their employees. This situation creates unrest among the employees of these small firms. T…
Exploring Factors Affecting Consumer's Impulse Buying Behavior in Live-Streaming Shopping
The emergence of live-streaming commerce has fueled the phenomena of impulse buying. However, existing understanding of this phenomenon is relatively limited. In this study, we adopted the stimulus-organism-response (SOR) paradigm to create an influence mechanism of impulse buying behavior in live streaming shopping. We investigated the influence of social presence and sales promotion (stimuli) on impulse buying behavior (response) through flow e…
Business (2 works) · Marketing (2 works) · Psychology (2 works) · Social Psychology (2 works) · Advertising (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Retail Behavior Studies (1 works) · COVID-19 Pandemic Impacts (1 works) · Cyberloafing and Workplace Behavior (1 works)