Bulent Menguc
Biographic Data
| ID | 10799668 |
|---|---|
| NAME | Bulent Menguc |
| GIVEN NAMES | Bulent |
| FAMILY NAME | Menguc |
| SIGNATURE | MENGUC B |
| AFFILIATIONS | Brock University |
| ORCID | 0000-0002-5128-0423 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 0 |
Orientations in Marketing
The authors propose a 2 × 2 taxonomy that can be used as a tool to systematically review the marketing literature on orientations within firms. Specifically, they delineate previous research in the area based on two continuums: (i) level of analysis : organization or individual and (ii) continuity : state‐like or trait‐like. Referring to influential research in the area, the authors apply their framework to the research streams of market orientat…
No prominent works on this page.
Orientations in Marketing
The authors propose a 2 × 2 taxonomy that can be used as a tool to systematically review the marketing literature on orientations within firms. Specifically, they delineate previous research in the area based on two continuums: (i) level of analysis : organization or individual and (ii) continuity : state‐like or trait‐like. Referring to influential research in the area, the authors apply their framework to the research streams of market orientat…
Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer orientation (1 work) · Customer Service Quality and Loyalty (1 work) · Ecology (1 work) · Ideology (1 work) · Management and Marketing Education (1 work) · Market Orientation (1 work) · Marketing (1 work)