Gerald A Kemp
Biographic Data
| ID | 10828560 |
|---|---|
| NAME | Gerald A Kemp |
| GIVEN NAMES | Gerald A |
| FAMILY NAME | Kemp |
| SIGNATURE | KEMP G A |
| AFFILIATIONS | University of the West of England |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2011 |
| H-INDEX | 0 |
Mass media barriers to social marketing interventions
The role of the mass media in communicating health-related information to the wider population is the focus of this paper. Using the example of sun protection within the UK, we highlight some of the major challenges to raising awareness of steadily increasing melanoma rates and of effective sun protection strategies. The implications of potential barriers to official sun protection messages via conflicting messages in the media are discussed in t…
No prominent works on this page.
Mass media barriers to social marketing interventions
The role of the mass media in communicating health-related information to the wider population is the focus of this paper. Using the example of sun protection within the UK, we highlight some of the major challenges to raising awareness of steadily increasing melanoma rates and of effective sun protection strategies. The implications of potential barriers to official sun protection messages via conflicting messages in the media are discussed in t…
Advertising (1 work) · Business (1 work) · Climate Change Communication and Perception (1 work) · Environmental health (1 work) · Focus (optics) (1 work) · Mass media (1 work) · Medicine (1 work) · Nursing (1 work) · Political science (1 work) · Population (1 work)