Farzana Quoquab
Biographic Data
| ID | 1089350 |
|---|---|
| NAME | Farzana Quoquab |
| GIVEN NAMES | Farzana |
| FAMILY NAME | Quoquab |
| SIGNATURE | QUOQUAB F |
| AFFILIATIONS | University of Technology Malaysia |
| ORCID | 0000-0002-6562-4100 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 7 |
| AUTHOR COUNT | 16 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
When customers meet robots: How authenticity and delight shape revisit intention through customer–robot interaction
Embracing the new reality: Gen Y’s intention to use metaverse apps and devices
“Nourish to flourish”: Boosting functional food and socially conscious purchase of Gen-Y and Gen-Z consumers
Purpose Functional foods are typically high in important nutrients, including vitamins, minerals, healthy fats and fiber. Considering its importance on health, this study aims to investigate the factors that can drive functional food and socially conscious purchase behavior. More particularly, it investigates the role of ecological value, healthy lifestyle, and healthy food habit on functional food purchase and socially conscious purchasing of Ge…
Eat green, be healthy: Gen-Z’s green food purchase intention – moderated by greenwash and fear of pandemic recurrence
Purpose The present study aims to investigate factors influencing Gen-Z consumers' “green food purchase intention” and “healthy lifestyle”. Guided by the attribution theory, “perceived usefulness of green food”, “food safety concerns” (internal attributes), “perceived threat of environmental problems” and “green peer influence” (external attributes) are considered the predictors of “attitude towards green food”, which eventually lead to a healthy…
Buying for a Better World: The Power of Marketing to Encourage Millennials to Choose Second‐Hand Luxury Clothing
This study investigates factors that may drive Chinese millennials' intentions to purchase second‐hand luxury clothing (SHLC). Grounded in the Stimulus‐Organism‐Response (S‐O‐R) theory, it investigates how electronic word‐of‐mouth (eWOM), publicity and environmental advertisements relate to moral obligation, which subsequently predicts SHLC purchase intention. Additionally, it explores the moderating effect of consumers' perception of SHLC. Data …
Documenting the knowledge of pro-environmental travel behaviour research: A visual analysis using CiteSpace
Purpose The purpose of this study is to present a comprehensive knowledge mapping and an in-depth analysis of pro-environmental travel behaviour research to better understand the global trend in this field that have emerged between 2000 and 2021. Design/methodology/approach In this study, a visual analysis of 187 scholarly articles between the year 2000 and 2021 related to pro-environmental travel behaviour (PETB) is presented. Using the knowledg…
A study of cultural distance, eWOM and perceived risk in shaping higher education students' destination image and future travel plan
Purpose This study aims to predict the effect of cultural distance, perceived risk and electronic word of mouth (eWOM) on higher education institutes' students' destination image. In addition, it examines the mediating role of destination image in relation to students' travel intentions. Design/methodology/approach An online survey was employed to collect data from 200 graduate and postgraduate students. The partial least squares was employed to …
Shop green, feel good: How sustainable fashion boosts gen Z’s wellbeing
The role of mindfulness and frugality in mitigating food waste and enhancing social well-being
The pro-environmental travel behaviour intention in the post-pandemic era: The role of risk communication, risk perception and environmental concerns
Using the attribution theory, this study develops model of pro-environmental behaviour intention (PETBI) in post-pandemic era. Particularly, this study aims to examine the relation between environmental concerns, risk communication, risk perception of the COVID-19 pandemic, and individuals’ PETBI in the tourism industry. An online survey was carried out, which yielded 272 valid responses. PLS-SEM was employed to analyse the data and examine the s…
What Do We Know About Plastic Pollution in Coastal/Marine Tourism? Documenting Its Present Research Status from 1999 to 2022
This study aims to present a comprehensive knowledge mapping of plastic pollution on coastal/marine tourism research. To achieve this objective, the present study employed a two-tier analysis, including a systematic review of literature and bibliometric analysis of 164 scholarly articles spanning 1999 to 2022. The results underline the multidisciplinary nature of this research domain, characterized by a significant upswing in publications. The do…
Does It Matter Who Exhibits More Green Purchase Behavior of Cosmetic Products in Asian Culture? A Multi-Group Analysis Approach
This study attempts to investigate the moderating effect of gender on value-belief-norm relationships. In addition, this study aims to investigate the factors that affect green purchase behavior of cosmetics products. Particularly, this study investigates the causal relationships between values and pro-environmental beliefs, pro-environmental beliefs and personal norms and personal norms and green purchase behavior. An online survey was carried o…
Workplace internet leisure and employees’ productivity: The mediating role of employee satisfaction
Purpose There is an on-going debate about the role of workplace internet leisure (WIL) and whether it is a vice or virtue. Considering this, the purpose of this paper is to examine the effect of WIL on workplace outcome variables such as employee satisfaction (ES) and employee productivity in the Malaysian context. Design/methodology/approach Data were collected using a self-administered questionnaire that yielded 282 responses. Partial least squ…
Corporate Sustainable Longevity: Scale Development and Validation
From the roots of corporate longevity that has been built by previous researchers, this article enhances existing work toward measuring the concept of corporate sustainable longevity (CSL) beyond an average firm's age. By adopting the sequential exploratory mixed method, we performed this study in two phases: qualitative followed by quantitative. In the first phase, we used the Delphi method to verify and validate the thematic elements of the con…
Systematic review: Entrepreneurship in conflict and post conflict
Bridging the gap between justice and citizenship behavior in Asian culture
Purpose Based on social exchange, equity, and other orientation theories this study examines the effect of organizational justice on two dimensions of employees’ citizenship behavior in the Asian context. Moreover, the purpose of this paper is to investigate whether Islamic work ethic (IWE) can moderate the relationships between organizational justice and two dimensions of citizenship behavior. Design/methodology/approach Data were collected usin…
Workplace internet leisure and employees’ productivity: The mediating role of employee satisfaction
Purpose There is an on-going debate about the role of workplace internet leisure (WIL) and whether it is a vice or virtue. Considering this, the purpose of this paper is to examine the effect of WIL on workplace outcome variables such as employee satisfaction (ES) and employee productivity in the Malaysian context. Design/methodology/approach Data were collected using a self-administered questionnaire that yielded 282 responses. Partial least squ…
Bridging the gap between justice and citizenship behavior in Asian culture
Purpose Based on social exchange, equity, and other orientation theories this study examines the effect of organizational justice on two dimensions of employees’ citizenship behavior in the Asian context. Moreover, the purpose of this paper is to investigate whether Islamic work ethic (IWE) can moderate the relationships between organizational justice and two dimensions of citizenship behavior. Design/methodology/approach Data were collected usin…
Systematic review: Entrepreneurship in conflict and post conflict
Workplace internet leisure and employees’ productivity: The mediating role of employee satisfaction
Purpose There is an on-going debate about the role of workplace internet leisure (WIL) and whether it is a vice or virtue. Considering this, the purpose of this paper is to examine the effect of WIL on workplace outcome variables such as employee satisfaction (ES) and employee productivity in the Malaysian context. Design/methodology/approach Data were collected using a self-administered questionnaire that yielded 282 responses. Partial least squ…
Corporate Sustainable Longevity: Scale Development and Validation
From the roots of corporate longevity that has been built by previous researchers, this article enhances existing work toward measuring the concept of corporate sustainable longevity (CSL) beyond an average firm's age. By adopting the sequential exploratory mixed method, we performed this study in two phases: qualitative followed by quantitative. In the first phase, we used the Delphi method to verify and validate the thematic elements of the con…
Does It Matter Who Exhibits More Green Purchase Behavior of Cosmetic Products in Asian Culture? A Multi-Group Analysis Approach
This study attempts to investigate the moderating effect of gender on value-belief-norm relationships. In addition, this study aims to investigate the factors that affect green purchase behavior of cosmetics products. Particularly, this study investigates the causal relationships between values and pro-environmental beliefs, pro-environmental beliefs and personal norms and personal norms and green purchase behavior. An online survey was carried o…
What Do We Know About Plastic Pollution in Coastal/Marine Tourism? Documenting Its Present Research Status from 1999 to 2022
This study aims to present a comprehensive knowledge mapping of plastic pollution on coastal/marine tourism research. To achieve this objective, the present study employed a two-tier analysis, including a systematic review of literature and bibliometric analysis of 164 scholarly articles spanning 1999 to 2022. The results underline the multidisciplinary nature of this research domain, characterized by a significant upswing in publications. The do…
Documenting the knowledge of pro-environmental travel behaviour research: A visual analysis using CiteSpace
Purpose The purpose of this study is to present a comprehensive knowledge mapping and an in-depth analysis of pro-environmental travel behaviour research to better understand the global trend in this field that have emerged between 2000 and 2021. Design/methodology/approach In this study, a visual analysis of 187 scholarly articles between the year 2000 and 2021 related to pro-environmental travel behaviour (PETB) is presented. Using the knowledg…
A study of cultural distance, eWOM and perceived risk in shaping higher education students' destination image and future travel plan
Purpose This study aims to predict the effect of cultural distance, perceived risk and electronic word of mouth (eWOM) on higher education institutes' students' destination image. In addition, it examines the mediating role of destination image in relation to students' travel intentions. Design/methodology/approach An online survey was employed to collect data from 200 graduate and postgraduate students. The partial least squares was employed to …
Shop green, feel good: How sustainable fashion boosts gen Z’s wellbeing
The role of mindfulness and frugality in mitigating food waste and enhancing social well-being
The pro-environmental travel behaviour intention in the post-pandemic era: The role of risk communication, risk perception and environmental concerns
Using the attribution theory, this study develops model of pro-environmental behaviour intention (PETBI) in post-pandemic era. Particularly, this study aims to examine the relation between environmental concerns, risk communication, risk perception of the COVID-19 pandemic, and individuals’ PETBI in the tourism industry. An online survey was carried out, which yielded 272 valid responses. PLS-SEM was employed to analyse the data and examine the s…
Embracing the new reality: Gen Y’s intention to use metaverse apps and devices
“Nourish to flourish”: Boosting functional food and socially conscious purchase of Gen-Y and Gen-Z consumers
Purpose Functional foods are typically high in important nutrients, including vitamins, minerals, healthy fats and fiber. Considering its importance on health, this study aims to investigate the factors that can drive functional food and socially conscious purchase behavior. More particularly, it investigates the role of ecological value, healthy lifestyle, and healthy food habit on functional food purchase and socially conscious purchasing of Ge…
Eat green, be healthy: Gen-Z’s green food purchase intention – moderated by greenwash and fear of pandemic recurrence
Purpose The present study aims to investigate factors influencing Gen-Z consumers' “green food purchase intention” and “healthy lifestyle”. Guided by the attribution theory, “perceived usefulness of green food”, “food safety concerns” (internal attributes), “perceived threat of environmental problems” and “green peer influence” (external attributes) are considered the predictors of “attitude towards green food”, which eventually lead to a healthy…
Buying for a Better World: The Power of Marketing to Encourage Millennials to Choose Second‐Hand Luxury Clothing
This study investigates factors that may drive Chinese millennials' intentions to purchase second‐hand luxury clothing (SHLC). Grounded in the Stimulus‐Organism‐Response (S‐O‐R) theory, it investigates how electronic word‐of‐mouth (eWOM), publicity and environmental advertisements relate to moral obligation, which subsequently predicts SHLC purchase intention. Additionally, it explores the moderating effect of consumers' perception of SHLC. Data …
When customers meet robots: How authenticity and delight shape revisit intention through customer–robot interaction
Psychology (11 works) · Business (10 works) · Social Psychology (6 works) · Advertising (5 works) · Digital Marketing and Social Media (5 works) · Geography (5 works) · Marketing (5 works) · Political science (5 works) · Structural equation modeling (5 works) · Computer Science (4 works)