Zuo Wen
Biographic Data
| ID | 10935960 |
|---|---|
| NAME | Zuo Wen |
| GIVEN NAMES | Zuo |
| FAMILY NAME | Wen |
| SIGNATURE | WEN Z |
| AFFILIATIONS | Hunan University of Science and Engineering |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Exploring the role of antecedents of product innovativeness and corporate social responsibility in extending customer citizenship behavior
In recent times, enhancing and extending the customer base is possible when organizations increase customer citizenship behavior among their consumers. Since the customers are much aware of firms' social and environmental contributions thus, organizations take adequate measures to improve their product innovativeness and corporate social responsibility. Hence the current study is designed to ascertain the role of Corporate Social Responsibility (…
No prominent works on this page.
Exploring the role of antecedents of product innovativeness and corporate social responsibility in extending customer citizenship behavior
In recent times, enhancing and extending the customer base is possible when organizations increase customer citizenship behavior among their consumers. Since the customers are much aware of firms' social and environmental contributions thus, organizations take adequate measures to improve their product innovativeness and corporate social responsibility. Hence the current study is designed to ascertain the role of Corporate Social Responsibility (…
Business (1 works) · Citizenship (1 works) · Computer Science (1 works) · Corporate social responsibility (1 works) · Customer base (1 works) · Customer engagement (1 works) · Digital Marketing and Social Media (1 works) · Environmental Sustainability in Business (1 works) · Marketing (1 works) · Organizational citizenship behavior (1 works)