Raveendranath Ravi Nayak
Biographic Data
| ID | 10936010 |
|---|---|
| NAME | Raveendranath Ravi Nayak |
| GIVEN NAMES | Raveendranath Ravi |
| FAMILY NAME | Nayak |
| SIGNATURE | NAYAK R R |
| AFFILIATIONS | Manipal Academy of Higher Education |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Exploring the sustainable effect of mediational role of brand commitment and brand trust on brand loyalty
The study focus on the role of self-expressive branding, brand love, brand trust and brand commitment on brand loyalty. It also identifies the strength of mediating effect of variable brand commitment between brand love and brand trust. Also measures the strength of mediating effect of variable brand commitment between brand trust and brand loyalty. The data is gathered by using a structured questionnaire and a sample size of 101 respondents in a…
No prominent works on this page.
Exploring the sustainable effect of mediational role of brand commitment and brand trust on brand loyalty
The study focus on the role of self-expressive branding, brand love, brand trust and brand commitment on brand loyalty. It also identifies the strength of mediating effect of variable brand commitment between brand love and brand trust. Also measures the strength of mediating effect of variable brand commitment between brand trust and brand loyalty. The data is gathered by using a structured questionnaire and a sample size of 101 respondents in a…
Advertising (1 works) · Brand awareness (1 works) · Brand equity (1 works) · Brand extension (1 works) · Brand Loyalty (1 works) · Brand management (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Retail Behavior Studies (1 works) · Corporate branding (1 works)