Sonja Filipović Kovačević
Biographic Data
| ID | 10949323 |
|---|---|
| NAME | Sonja Filipović Kovačević |
| GIVEN NAMES | Sonja Filipović |
| FAMILY NAME | Kovačević |
| SIGNATURE | KOVAČEVIĆ S F |
| AFFILIATIONS | University of Novi Sad |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Language-Picture Interaction in Advertisements
This article studies interesting print advertisements, i.e., those with intriguing pictures, which are viewed here as types of multimodal discourse with an implicit transfer of meaning. It proposes that the advertisements have a unique surface structure, involving concise verbal and unexpected visual elements in interaction, which at the cognitive level prompt multimodal metaphors and metonymies used for inferring meaning. The aims are 1) to show…
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Language-Picture Interaction in Advertisements
This article studies interesting print advertisements, i.e., those with intriguing pictures, which are viewed here as types of multimodal discourse with an implicit transfer of meaning. It proposes that the advertisements have a unique surface structure, involving concise verbal and unexpected visual elements in interaction, which at the cognitive level prompt multimodal metaphors and metonymies used for inferring meaning. The aims are 1) to show…
Cognition (1 work) · Cognitive science (1 work) · Computer Science (1 work) · Discourse Analysis and Cultural Communication (1 work) · Language, Communication, and Linguistic Studies (1 work) · Language, Metaphor, and Cognition (1 work) · Linguistics (1 work) · Metaphor (1 work) · Metaphor and metonymy (1 work) · Metonymy (1 work)