Vinita Ambwani
Biographic Data
| ID | 10953604 |
|---|---|
| NAME | Vinita Ambwani |
| GIVEN NAMES | Vinita |
| FAMILY NAME | Ambwani |
| SIGNATURE | AMBWANI V |
| AFFILIATIONS | Carleton University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2011 |
| H-INDEX | 0 |
Implementing diversity strategies
Purpose – The purpose of this paper is to identify and explain barriers to differentiation for minority focused advertising agencies and propose modification to the existing framework of agency selection process. Design/methodology/approach – Multiple semi‐structured, in‐depth interviews were conducted with key industry personnel. The data from these were augmented with proprietary research conducted by the relevant organizations and extensive re…
No prominent works on this page.
Implementing diversity strategies
Purpose – The purpose of this paper is to identify and explain barriers to differentiation for minority focused advertising agencies and propose modification to the existing framework of agency selection process. Design/methodology/approach – Multiple semi‐structured, in‐depth interviews were conducted with key industry personnel. The data from these were augmented with proprietary research conducted by the relevant organizations and extensive re…
Artificial Intelligence (1 work) · Business (1 work) · Business Law and Ethics (1 work) · Computer Science (1 work) · Entrepreneurship Studies and Influences (1 work) · Gender Diversity and Inequality (1 work) · Political science (1 work) · Process management (1 work) · Social science (1 work) · Sociology (1 work)