Amal M Al-Mogahed
Biographic Data
| ID | 10955873 |
|---|---|
| NAME | Amal M Al-Mogahed |
| GIVEN NAMES | Amal M |
| FAMILY NAME | Al-Mogahed |
| SIGNATURE | AL-MOGAHED A M |
| AFFILIATIONS | Thamar University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
The Impact of Promotional Activities on the Purchase and Repurchase Intention of Energy Drinks in Yemen Under Different Levels of Awareness of the Potential Adverse Effects
Awareness among consumers in determining purchase intention (PI) and repurchase intention (RI) for energy drinks plays an important role. However, it has been overlooked in previous studies. In order to bridge this knowledge gap, we investigate the role of awareness of the potential negative effects of energy drinks (PAEEDs) as a moderating variable in the relationship of promotional activities with PI and RI among different young people. The dat…
No prominent works on this page.
The Impact of Promotional Activities on the Purchase and Repurchase Intention of Energy Drinks in Yemen Under Different Levels of Awareness of the Potential Adverse Effects
Awareness among consumers in determining purchase intention (PI) and repurchase intention (RI) for energy drinks plays an important role. However, it has been overlooked in previous studies. In order to bridge this knowledge gap, we investigate the role of awareness of the potential negative effects of energy drinks (PAEEDs) as a moderating variable in the relationship of promotional activities with PI and RI among different young people. The dat…
Advertising (1 works) · Business (1 works) · Environmental Sustainability in Business (1 works) · Innovation and Socioeconomic Development (1 works) · Innovation Diffusion and Forecasting (1 works) · Marketing (1 works) · Medicine (1 works) · Psychology (1 works) · Sociology (1 works) · Structural equation modeling (1 works)