Maryam Khokhar

Biographic Data

ID1097580
NAMEMaryam Khokhar
GIVEN NAMESMaryam
FAMILY NAMEKhokhar
SIGNATUREKHOKHAR M
AFFILIATIONSTongji University
ORCID0000-0001-7718-2920
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS0
WORKS AS AUTHOR6
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2026
H-INDEX0

  • Express

    Open AccessZhuo Lina, Fahad Alam et al.ARTICLEJournal of Hospitality & Tourism…2026

    In today’s dynamic tourism and hospitality sector, the relationship between customers and frontline employees plays a decisive role in organizational success. This study applies self-awareness theory to delineate the dual pathways through which customer positive expression influences employees’ organizational behavior and personal development. Using a dual-method design, we conducted an online experiment with 708 participants and a three-wave fie…

  • The Impact of Corporate Branding on Passenger Satisfaction and Loyalty

    Open AccessFahad Alam, Maryam Khokhar et al.ARTICLEInternational Journal of Tourism…2026

    Although corporate branding has gained substantial interest in both academic and service sectors, the airline industry literature has ignored the influence of corporate brand dimensions on passenger behavior, particularly through mediating mechanisms. To address this research gap, the present study investigates the direct effects of corporate brand dimensions on passenger satisfaction and loyalty. In addition, this study examines the mediating ro…

  • AI and sustainable business model innovation

    Open AccessAnshuman Sharma, Maryam Khokhar et al.ARTICLESustainable Futures2025References: 8

  • Impact of Circular Economy on Waste Elimination Within the Framework of Sustainable Supply Chain

    Open AccessMaryam Khokhar, Yongrui Duan et al.ARTICLEPolitická ekonomie2025References: 31

    In a system of production and consumption sustainable supply chain management plays a crucial role in overseeing and curbing excessive waste.This research introduces two interconnected supply chain dedicated to waste elimination within the production and consumption processes.The study integrates the tenets of the circular economy (CE) explicitly emphasizing the 3R concepts, which are Reduce, Restore, and Recycle.Within this framework, the initia…

  • An analytical approach to blockchain technology influence on sustainable supply chain

    Open AccessMaryam Khokhar, Ihsan Thaeem et al.ARTICLESustainable Futures2025References: 1

    Blockchain technology holds significant potential to enhance sustainable supply chain management (SSCM) by improving traceability, transparency, and regulatory compliance. However, its adoption remains limited due to managerial unfamiliarity and a lack of structured frameworks for implementation. This study develops a novel decision-support model to identify and prioritize key enablers of blockchain adoption in SSCM, combining Fuzzy Cognitive Map…

  • Potential barriers and drivers in the growth of blue economy

    Open AccessMaryam Khokhar, Faisal Ejaz et al.ARTICLEJournal of Infrastructure Policy…2024

    This study investigates the potential of developing a maritime tourism project within the blue economy of Pakistan and explores the factors influencing blue growth and maritime tourism. A quantitative research approach has been adopted. The research gathered primary data from diverse experts and stakeholders within the maritime sector and related industries. The study’s target population comprised on various entities involved in these sectors. A …