Rana Muhammad Sohail Jafar
Biographic Data
| ID | 1097803 |
|---|---|
| NAME | Rana Muhammad Sohail Jafar |
| GIVEN NAMES | Rana Muhammad Sohail |
| FAMILY NAME | Jafar |
| SIGNATURE | JAFAR R M S |
| AFFILIATIONS | Al Yamamah University |
| ORCID | 0000-0001-9260-5581 |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 15 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 5 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Exploring the future of travel
This study examines the metaverse's potential to revolutionize the tourism industry by enhancing tourists' travel experiences. The term metaverse tourism is about to exploring immersive virtual travel experiences through digital environments. The metaverse offers interactive previews of destinations, thereby improving tourism planning and engagement. The primary aim is to investigate and evaluate the metaverse-tourism nexus by analyzing tourist e…
Chat, Tap, Scan, Pay, and Repeat
China’s digital payment landscape is dominated by WeChat (WC), a multifunction social networking platform imbued with a third‐party payment application. This study explores the factors that drive the intention to continuously use WC Pay. We propose a framework underpinned by the stimulus‐organism‐response (S‐O‐R) model to examine how WC interactivity and consumer‐to‐consumer interaction influence WC‐enabled behavioral engagement and subsequent co…
Cyber Shopping Beyond Boundaries
The metaverse is swiftly flattering an important player in the e‐commerce domain. It provides innumerable opportunities and indicates a revolutionary paradigm shift in e‐commerce. Online businesses can now create virtual storefronts that enable immersive, lifelike product exploration within the metaverse, in contrast to traditional brick‐and‐mortar stores that cater to local customers. Current research offers a novel conceptual framework based on…
Content and Process as Motivational Factors in Digital Out‐of‐Home Media
Digital out‐of‐home media continues to attract consumers due to its dynamic and interactive characteristics. Despite the growing interest in the uses and gratifications of contemporary digital media, scholarly inquiry into digital out‐of‐home media remains limited. This study investigated how digital out‐of‐home media’s uses and gratifications correlated with user experience and the mediating role of interaction. Employing a quantitative approach…
Unpacking How Virtual Try‐On Technology Influences Consumer Decision‐Making in Online Shopping
As virtual technology advances, virtual try‐on (VTO) is reshaping e‐commerce. Yet, its impact on consumer decision‐making remains unclear, highlighting a need for research into its influence on purchasing behavior. This study explores the effects of VTO technology on consumer decision‐making in online shopping, with a particular focus on gender as a moderating factor. Using a final sample of 357 participants, the cross‐sectional data was analyzed…
Virtual Smoke Signals
Objectives: Health promotion campaigns suffer from a lack of systematic evaluation and do not always impact the target population as intended. Our research adopted immersive virtual reality (iVR) to systematically evaluate preventive antitobacco messages in a controlled setting while mimicking a naturalistic and ecological environment. We investigated the effect of incidental exposure to preventive antitobacco billboard posters on attitudes and c…
Environmental Responsibility, Environmental Concerns, and Green Banking Adoption in Pakistan
The banking industry has been criticized for its role in contributing to climate change, whether directly or indirectly. In response to these concerns, the “green banking” concept has emerged as a proactive approach to mitigating banks’ environmental impact. However, there is still limited research on adopting green banking from customers’ perspectives in developing countries, notably Pakistan. Therefore, this research is aimed at exploring and e…
Leveraging metaverse technologies for a sustainable future
Metaverse in Human Behavior
Digital commerce is being raised to a new level by the growing Metaverse cosmos. Business tycoons are attempting to establish a presence in the metaverse, highlighting its possibilities for e-marketing, virtual commerce, banking, and social engagement. As a result, many well-known organizations and companies are entering into the metaverse. The elements affecting customers’ behaviors in the metaverse, however, are not well understood. Our propose…
Unlocking the power of metaverse technology in tourism
Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores
Microcredit and Economic Welfare
This research article effort to empirically assess the effect of microcredit on household economic welfare consequences, for example income and consumption in rural Pakistan. The valuation is based on the difference‐in‐difference method that is a progressively popular technique of tackling the selection bias issue in measuring the influences of microcredit. This paper uses a 2‐year panel data set, together with both primary and secondary data gai…
Ewom source credibility, perceived risk and food product customer's information adoption
Ewom source credibility, perceived risk and food product customer's information adoption
Microcredit and Economic Welfare
This research article effort to empirically assess the effect of microcredit on household economic welfare consequences, for example income and consumption in rural Pakistan. The valuation is based on the difference‐in‐difference method that is a progressively popular technique of tackling the selection bias issue in measuring the influences of microcredit. This paper uses a 2‐year panel data set, together with both primary and secondary data gai…
Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores
Metaverse in Human Behavior
Digital commerce is being raised to a new level by the growing Metaverse cosmos. Business tycoons are attempting to establish a presence in the metaverse, highlighting its possibilities for e-marketing, virtual commerce, banking, and social engagement. As a result, many well-known organizations and companies are entering into the metaverse. The elements affecting customers’ behaviors in the metaverse, however, are not well understood. Our propose…
Unlocking the power of metaverse technology in tourism
Chat, Tap, Scan, Pay, and Repeat
China’s digital payment landscape is dominated by WeChat (WC), a multifunction social networking platform imbued with a third‐party payment application. This study explores the factors that drive the intention to continuously use WC Pay. We propose a framework underpinned by the stimulus‐organism‐response (S‐O‐R) model to examine how WC interactivity and consumer‐to‐consumer interaction influence WC‐enabled behavioral engagement and subsequent co…
Cyber Shopping Beyond Boundaries
The metaverse is swiftly flattering an important player in the e‐commerce domain. It provides innumerable opportunities and indicates a revolutionary paradigm shift in e‐commerce. Online businesses can now create virtual storefronts that enable immersive, lifelike product exploration within the metaverse, in contrast to traditional brick‐and‐mortar stores that cater to local customers. Current research offers a novel conceptual framework based on…
Content and Process as Motivational Factors in Digital Out‐of‐Home Media
Digital out‐of‐home media continues to attract consumers due to its dynamic and interactive characteristics. Despite the growing interest in the uses and gratifications of contemporary digital media, scholarly inquiry into digital out‐of‐home media remains limited. This study investigated how digital out‐of‐home media’s uses and gratifications correlated with user experience and the mediating role of interaction. Employing a quantitative approach…
Unpacking How Virtual Try‐On Technology Influences Consumer Decision‐Making in Online Shopping
As virtual technology advances, virtual try‐on (VTO) is reshaping e‐commerce. Yet, its impact on consumer decision‐making remains unclear, highlighting a need for research into its influence on purchasing behavior. This study explores the effects of VTO technology on consumer decision‐making in online shopping, with a particular focus on gender as a moderating factor. Using a final sample of 357 participants, the cross‐sectional data was analyzed…
Virtual Smoke Signals
Objectives: Health promotion campaigns suffer from a lack of systematic evaluation and do not always impact the target population as intended. Our research adopted immersive virtual reality (iVR) to systematically evaluate preventive antitobacco messages in a controlled setting while mimicking a naturalistic and ecological environment. We investigated the effect of incidental exposure to preventive antitobacco billboard posters on attitudes and c…
Environmental Responsibility, Environmental Concerns, and Green Banking Adoption in Pakistan
The banking industry has been criticized for its role in contributing to climate change, whether directly or indirectly. In response to these concerns, the “green banking” concept has emerged as a proactive approach to mitigating banks’ environmental impact. However, there is still limited research on adopting green banking from customers’ perspectives in developing countries, notably Pakistan. Therefore, this research is aimed at exploring and e…
Leveraging metaverse technologies for a sustainable future
Exploring the future of travel
This study examines the metaverse's potential to revolutionize the tourism industry by enhancing tourists' travel experiences. The term metaverse tourism is about to exploring immersive virtual travel experiences through digital environments. The metaverse offers interactive previews of destinations, thereby improving tourism planning and engagement. The primary aim is to investigate and evaluate the metaverse-tourism nexus by analyzing tourist e…
Business (8 works) · Computer Science (7 works) · Advertising (6 works) · Metaverse (6 works) · Psychology (5 works) · Digital Marketing and Social Media (4 works) · Human–computer interaction (4 works) · Technology Adoption and User Behaviour (4 works) · Virtual reality (4 works) · Virtual Reality Applications and Impacts (4 works)