Doo-Hee LEE
Biographic Data
| ID | 10990569 |
|---|---|
| NAME | Doo-Hee LEE |
| GIVEN NAMES | Doo-Hee |
| FAMILY NAME | LEE |
| SIGNATURE | LEE D |
| AFFILIATIONS | Korea University, Seoul, Republic of Korea |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 1 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 0 |
The Influence of Purchasing Context and Reversibility of Choice on Consumer Responses Toward Personalized Products and Standardized Products
Existing research on personalization has found that consumers generally prefer personalized products over standardized ones. This study argued that consumer preference for personalized products is dependent on purchasing context and reversibility of choice. Results of an experiment conducted in this study found that consumers preferred personalized products when purchasing an item for personal use but preferred standardized products when purchasi…
Luke-Acts and 'Tragic History'
How did the tragic history style influence the Luce-Acts? DooHee Lee surveys the characteristics of this style employed by ancient Greek, Jewish, Latin historians and examines how Luke-Acts adopts this particular historiographical style as an effective communicative means of Gospel message towards the world.
Cross-Cultural Buyer Behavior
No prominent works on this page.
Cross-Cultural Buyer Behavior
Luke-Acts and 'Tragic History'
How did the tragic history style influence the Luce-Acts? DooHee Lee surveys the characteristics of this style employed by ancient Greek, Jewish, Latin historians and examines how Luke-Acts adopts this particular historiographical style as an effective communicative means of Gospel message towards the world.
The Influence of Purchasing Context and Reversibility of Choice on Consumer Responses Toward Personalized Products and Standardized Products
Existing research on personalization has found that consumers generally prefer personalized products over standardized ones. This study argued that consumer preference for personalized products is dependent on purchasing context and reversibility of choice. Results of an experiment conducted in this study found that consumers preferred personalized products when purchasing an item for personal use but preferred standardized products when purchasi…
Advertising (1 work) · Ancient Historiography (1 work) · Art (1 work) · Behavioral Health and Interventions (1 work) · Biblical Studies and Interpretation (1 work) · Business (1 work) · Business & Economics (1 work) · Business and Management (1 work) · Consumer behavior (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work)