Guo Ke
Biographic Data
| ID | 11005336 |
|---|---|
| NAME | Guo Ke |
| GIVEN NAMES | Guo |
| FAMILY NAME | Ke |
| SIGNATURE | KE G |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2004 |
| H-INDEX | 0 |
Globalizing the Local: The Global Impact of China’s English Television
Known as the “Window on China”, CCTV-9, the only 24-hour English-language television channel in China, now claims to cover 98 per cent of the land in the world since its launch on September 25, 2000. This paper examines the challenges and opportunities that face CCTV-9 in its efforts towards effective international communication and globalization. The paper first discusses the historical context of how China’s English service has developed with a…
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Globalizing the Local: The Global Impact of China’s English Television
Known as the “Window on China”, CCTV-9, the only 24-hour English-language television channel in China, now claims to cover 98 per cent of the land in the world since its launch on September 25, 2000. This paper examines the challenges and opportunities that face CCTV-9 in its efforts towards effective international communication and globalization. The paper first discusses the historical context of how China’s English service has developed with a…
Advertising (1 works) · Business (1 works) · China (1 works) · Computer Science (1 works) · Context (archaeology (1 works) · Dominance (genetics (1 works) · Framing (construction (1 works) · Geography (1 works) · Globalization (1 works) · Law (1 works)