Mohd Don Zuraidah
Biographic Data
| ID | 11027628 |
|---|---|
| NAME | Mohd Don Zuraidah |
| GIVEN NAMES | Mohd Don |
| FAMILY NAME | Zuraidah |
| SIGNATURE | ZURAIDAH M D |
| AFFILIATIONS | University of Malaya |
| ORCID | 0000-0002-1992-6845 |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 0 |
The overweight female body in Malaysian slimming advertisements: Problem and solution
This study analyses image and text to investigate the way slimming advertising exploits women’s fear of being overweight to the extent that they feel obliged to do something about their own bodies. We show how Malaysian slimming advertisements construct certain types of female body which reinforce cultural stereotypes, namely the overweight body that exceeds culturally acceptable limits of desirable body size, and the desirable and attainable sli…
Prosody and turn-taking in Malay broadcast interviews
No prominent works on this page.
Prosody and turn-taking in Malay broadcast interviews
The overweight female body in Malaysian slimming advertisements: Problem and solution
This study analyses image and text to investigate the way slimming advertising exploits women’s fear of being overweight to the extent that they feel obliged to do something about their own bodies. We show how Malaysian slimming advertisements construct certain types of female body which reinforce cultural stereotypes, namely the overweight body that exceeds culturally acceptable limits of desirable body size, and the desirable and attainable sli…
Advertising (1 works) · Business (1 works) · Communication (1 works) · Communication (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Conversation (1 works) · Discourse Analysis in Language Studies (1 works) · Fashion and Cultural Textiles (1 works) · Internal Medicine (1 works) · Language, Discourse, Communication Strategies (1 works)