Shiri Lieber-Milo
Biographic Data
| ID | 1103913 |
|---|---|
| NAME | Shiri Lieber-Milo |
| GIVEN NAMES | Shiri |
| FAMILY NAME | Lieber-Milo |
| SIGNATURE | LIEBER-MILO S |
| AFFILIATIONS | The University of Osaka |
| ORCID | 0000-0001-9889-6615 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Kawaii as a tool of emotional expression
Kawaii, meaning ‘cute’ in English, has long been a central feature of Japanese culture, shaping fashion, media, and character design. In recent decades, the concept has expanded beyond innocence and sweetness to include darker, emotionally complex subgenres such as guro-kawaii (grotesque-cute), which juxtaposes cuteness with violent or disturbing imagery, and kimo-kawaii (creepy-cute), which blends awkwardness or oddity with endearing traits. Amo…
Virtual Bridges
This study investigates the effectiveness of virtual simulations in developing intercultural competence (IC) among pre-service teachers in Israel. In the context of cultural diversity and historical conflict, 283 Arab and Jewish students participated in a course utilizing either a 3D virtual world (VW) or video conferencing via Zoom. The mixed-methods research combined quantitative surveys with qualitative interviews. Quantitative results showed …
Cuteness in avatar design
The concept of cuteness, which can evoke positive emotions in people, is an essential aspect to consider in artificial intelligence design. This study aimed to investigate whether the use of baby schema designed avatars in computer-mediated communication elicits higher positive attitudes than neutral avatars and whether the ethnicity of the cute avatars influences individuals' perceived level of cuteness. 485 participants from Israel and Japan vi…
Pink purchasing
In Japan, high value and appreciation is ascribed to anything that features the physical characteristics considered to be kawaii (roughly translated as cute in English), particularly infants. As such, kawaii plays a significant role in Japanese popular consumption culture, especially for female consumers. This article applies mixed methods, including review of literature, questionnaires conducted among 692 Japanese women of varying ages and socia…
Cross-Cultural Comparisons of the Cute and Related Concepts in Japan, the United States, and Israel
An online survey was conducted to clarify the connotative meanings of the cute and the attitudes toward cuteness in three countries: Japan ( n = 1,000), the United States ( n = 718), and Israel ( n = 437). The results show a remarkable resemblance in respondents' conceptions of the cute ( kawaii in Japanese and hamud in Hebrew) across countries. Except for slight cultural differences, the following common tendencies were found: (a) Cuteness is hi…
How the Japanese Term Kawaii Is Perceived Outside of Japan
In Japan, many products contain the characteristics of small, round, bright colors, and are adorable and sweet, in short kawaii ("cute" in direct translation into English). Over the years, the mass production of kawaii goods has made its way to the West, initially through visual media and later on through consumption goods. This exposure has brought increased interest in Japan and its culture among young Westerners as well as a rise in familiarit…
Cross-Cultural Comparisons of the Cute and Related Concepts in Japan, the United States, and Israel
An online survey was conducted to clarify the connotative meanings of the cute and the attitudes toward cuteness in three countries: Japan ( n = 1,000), the United States ( n = 718), and Israel ( n = 437). The results show a remarkable resemblance in respondents' conceptions of the cute ( kawaii in Japanese and hamud in Hebrew) across countries. Except for slight cultural differences, the following common tendencies were found: (a) Cuteness is hi…
Pink purchasing
In Japan, high value and appreciation is ascribed to anything that features the physical characteristics considered to be kawaii (roughly translated as cute in English), particularly infants. As such, kawaii plays a significant role in Japanese popular consumption culture, especially for female consumers. This article applies mixed methods, including review of literature, questionnaires conducted among 692 Japanese women of varying ages and socia…
How the Japanese Term Kawaii Is Perceived Outside of Japan
In Japan, many products contain the characteristics of small, round, bright colors, and are adorable and sweet, in short kawaii ("cute" in direct translation into English). Over the years, the mass production of kawaii goods has made its way to the West, initially through visual media and later on through consumption goods. This exposure has brought increased interest in Japan and its culture among young Westerners as well as a rise in familiarit…
How the Japanese Term Kawaii Is Perceived Outside of Japan
In Japan, many products contain the characteristics of small, round, bright colors, and are adorable and sweet, in short kawaii ("cute" in direct translation into English). Over the years, the mass production of kawaii goods has made its way to the West, initially through visual media and later on through consumption goods. This exposure has brought increased interest in Japan and its culture among young Westerners as well as a rise in familiarit…
Pink purchasing
In Japan, high value and appreciation is ascribed to anything that features the physical characteristics considered to be kawaii (roughly translated as cute in English), particularly infants. As such, kawaii plays a significant role in Japanese popular consumption culture, especially for female consumers. This article applies mixed methods, including review of literature, questionnaires conducted among 692 Japanese women of varying ages and socia…
Cross-Cultural Comparisons of the Cute and Related Concepts in Japan, the United States, and Israel
An online survey was conducted to clarify the connotative meanings of the cute and the attitudes toward cuteness in three countries: Japan ( n = 1,000), the United States ( n = 718), and Israel ( n = 437). The results show a remarkable resemblance in respondents' conceptions of the cute ( kawaii in Japanese and hamud in Hebrew) across countries. Except for slight cultural differences, the following common tendencies were found: (a) Cuteness is hi…
Virtual Bridges
This study investigates the effectiveness of virtual simulations in developing intercultural competence (IC) among pre-service teachers in Israel. In the context of cultural diversity and historical conflict, 283 Arab and Jewish students participated in a course utilizing either a 3D virtual world (VW) or video conferencing via Zoom. The mixed-methods research combined quantitative surveys with qualitative interviews. Quantitative results showed …
Cuteness in avatar design
The concept of cuteness, which can evoke positive emotions in people, is an essential aspect to consider in artificial intelligence design. This study aimed to investigate whether the use of baby schema designed avatars in computer-mediated communication elicits higher positive attitudes than neutral avatars and whether the ethnicity of the cute avatars influences individuals' perceived level of cuteness. 485 participants from Israel and Japan vi…
Kawaii as a tool of emotional expression
Kawaii, meaning ‘cute’ in English, has long been a central feature of Japanese culture, shaping fashion, media, and character design. In recent decades, the concept has expanded beyond innocence and sweetness to include darker, emotionally complex subgenres such as guro-kawaii (grotesque-cute), which juxtaposes cuteness with violent or disturbing imagery, and kimo-kawaii (creepy-cute), which blends awkwardness or oddity with endearing traits. Amo…
Psychology (4 works) · Art (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Social Psychology (3 works) · Advertising (2 works) · Business (2 works) · Color perception and design (2 works) · Evolutionary Psychology and Human Behavior (2 works) · Sociology (2 works) · Aesthetics (1 works)