Sesia Zhao
Biographic Data
| ID | 11060348 |
|---|---|
| NAME | Sesia Zhao |
| GIVEN NAMES | Sesia |
| FAMILY NAME | Zhao |
| SIGNATURE | ZHAO S |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 9 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 1 |
Online reviews and impulse buying behavior: The role of browsing and impulsiveness
Purpose Online reviews have shown important information that affects consumers’ online shopping behavior. However, little research has examined how they may influence consumers’ online impulse buying behavior. The purpose of this paper is to bring theoretical and empirical connections between them. Design/methodology/approach The framework of this study was tested on three popular online group shopping websites in China (ju.taobao.com, dianping.c…
Online reviews and impulse buying behavior: The role of browsing and impulsiveness
Purpose Online reviews have shown important information that affects consumers’ online shopping behavior. However, little research has examined how they may influence consumers’ online impulse buying behavior. The purpose of this paper is to bring theoretical and empirical connections between them. Design/methodology/approach The framework of this study was tested on three popular online group shopping websites in China (ju.taobao.com, dianping.c…
Online reviews and impulse buying behavior: The role of browsing and impulsiveness
Purpose Online reviews have shown important information that affects consumers’ online shopping behavior. However, little research has examined how they may influence consumers’ online impulse buying behavior. The purpose of this paper is to bring theoretical and empirical connections between them. Design/methodology/approach The framework of this study was tested on three popular online group shopping websites in China (ju.taobao.com, dianping.c…
Advertising (1 works) · Business (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer behaviour (1 works) · Consumer Retail Behavior Studies (1 works) · Digital Marketing and Social Media (1 works) · Empirical examination (1 works) · Empirical research (1 works) · Impulse (physics (1 works)