I-Cheng Chang
Biographic Data
| ID | 11060356 |
|---|---|
| NAME | I-Cheng Chang |
| GIVEN NAMES | I-Cheng |
| FAMILY NAME | Chang |
| SIGNATURE | CHANG I |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 14 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 1 |
The effects of hedonic/utilitarian expectations and social influence on continuance intention to play online games
Purpose – The focus in this study is a model that predicts continuance intention of online multi-player games. In this integrated model, the social cognitive theory (SCT) lays out the foundation of two types of pre-use (pre-play) expectations, the flow theory captures the affective feeling with the game as a moderator for the effect from the two pre-use expectations, and subjective norm together with its associated antecedents cover a wide spectr…
The effects of hedonic/utilitarian expectations and social influence on continuance intention to play online games
Purpose – The focus in this study is a model that predicts continuance intention of online multi-player games. In this integrated model, the social cognitive theory (SCT) lays out the foundation of two types of pre-use (pre-play) expectations, the flow theory captures the affective feeling with the game as a moderator for the effect from the two pre-use expectations, and subjective norm together with its associated antecedents cover a wide spectr…
The effects of hedonic/utilitarian expectations and social influence on continuance intention to play online games
Purpose – The focus in this study is a model that predicts continuance intention of online multi-player games. In this integrated model, the social cognitive theory (SCT) lays out the foundation of two types of pre-use (pre-play) expectations, the flow theory captures the affective feeling with the game as a moderator for the effect from the two pre-use expectations, and subjective norm together with its associated antecedents cover a wide spectr…
Cognition (1 work) · Cognitive psychology (1 work) · Continuance (1 work) · Digital Marketing and Social Media (1 work) · Feeling (1 work) · Flow Experience in Various Fields (1 work) · Moderation (1 work) · Originality (1 work) · Psychology (1 work) · Social Psychology (1 work)