Blanca Hernández‐Ortega
Biographic Data
| ID | 11060445 |
|---|---|
| NAME | Blanca Hernández‐Ortega |
| GIVEN NAMES | Blanca |
| FAMILY NAME | Hernández‐Ortega |
| SIGNATURE | ORTEGA B H |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2008 |
| H-INDEX | 1 |
Differences between potential, new and experienced e‐customers: Analysis of e‐purchasing behaviour
Purpose The purpose of the paper is to analyse the evolution of e‐customer purchasing behaviour. Certain perceptions of electronic commerce (EC) may differ according to the purchasing experience of customers. Three groups of e‐customers are differentiated: potential, new and experienced. Design/methodology/approach First of all, the socio‐demographic characteristics of each group were analysed using the Chi‐squared test. Then, using ANOVA and pos…
Differences between potential, new and experienced e‐customers: Analysis of e‐purchasing behaviour
Purpose The purpose of the paper is to analyse the evolution of e‐customer purchasing behaviour. Certain perceptions of electronic commerce (EC) may differ according to the purchasing experience of customers. Three groups of e‐customers are differentiated: potential, new and experienced. Design/methodology/approach First of all, the socio‐demographic characteristics of each group were analysed using the Chi‐squared test. Then, using ANOVA and pos…
Differences between potential, new and experienced e‐customers: Analysis of e‐purchasing behaviour
Purpose The purpose of the paper is to analyse the evolution of e‐customer purchasing behaviour. Certain perceptions of electronic commerce (EC) may differ according to the purchasing experience of customers. Three groups of e‐customers are differentiated: potential, new and experienced. Design/methodology/approach First of all, the socio‐demographic characteristics of each group were analysed using the Chi‐squared test. Then, using ANOVA and pos…
Advertising (1 works) · Business (1 works) · Consumer behaviour (1 works) · Customer satisfaction (1 works) · Customer Service Quality and Loyalty (1 works) · Digital Marketing and Social Media (1 works) · Marketing (1 works) · Mathematics (1 works) · Originality (1 works) · Perception (1 works)