Kuo-Chien Chang
Biographic Data
| ID | 11067326 |
|---|---|
| NAME | Kuo-Chien Chang |
| GIVEN NAMES | Kuo-Chien |
| FAMILY NAME | Chang |
| SIGNATURE | CHANG K |
| AFFILIATIONS | Department of Leisure and Recreation Management, Chihlee University of Technology, New Taipei City, Taiwan |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 46 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 3 |
Integrating the Kano model and IPA to measure quality of museum interpretation service
This study attempts to integrate the Kano model and importance-performance analysis to explore critical interpretation service elements. This study compares the experiences of Mainland China and Taiwan visitors at a museum and their perceptions of interpretation service quality. The critical elements perceived by Mainland China visitors are “There is easy access to interpretation facilities” and “Interpreters provide services when visitors need t…
Assessing the asymmetric impact of interpretation environment service quality on museum visitor experience and post-visit behavioral intentions
This paper examines the asymmetric positive–negative relationship between interpretation environment service quality, museum visitor experience, and post-visit behavioral intentions. The researchers collected 406 valid questionnaires from visitors to the main exhibit building in the National Palace Museum. Results suggest that the asymmetric effect differs depending on the attribute being examined. When visitors reported their perceptions of pers…
Market Segmentation of International Tourists Based on Motivation to Travel
Tourism represents a principal sector of the economy of Taiwan. Consequently, the government is currently focusing on developing the country as a major tourist destination in Asia. Thus, the primary aims of this research were to explore factors related to tourists’ motivations to visit Taiwan as well as the demographic segmentation of these foreign tourists. Using a convenience sample, 249 surveys were collected and analyzed. The results show tha…
Examining the Effect of Tour Guide Performance, Tourist Trust, Tourist Satisfaction, and Flow Experience on Tourists' Shopping Behavior
This study contributes to a model describing the effect of tour guide performance on tourist shopping behavior by examining the mediating effects of perceived credibility trust, perceived benevolence trust, and tourist satisfaction as well as the moderating effect of flow experience. Our analysis confirms that tour guide performance has positive effects on perceived credibility trust, perceived benevolence trust, and tourist satisfaction. However…
How Service Quality Affects Customer Loyalty in the Travel Agency
This study develops a conceptual model of the effects of service quality on customer loyalty that reflects the mediating role of customer satisfaction and the moderating role of service recovery and perceived value, and applies this model to the travel industry. A survey and analysis confirm that customer satisfaction is positively influenced by service quality, and customer loyalty is positively influenced by customer satisfaction. Furthermore, …
Examining the Effect of Tour Guide Performance, Tourist Trust, Tourist Satisfaction, and Flow Experience on Tourists' Shopping Behavior
This study contributes to a model describing the effect of tour guide performance on tourist shopping behavior by examining the mediating effects of perceived credibility trust, perceived benevolence trust, and tourist satisfaction as well as the moderating effect of flow experience. Our analysis confirms that tour guide performance has positive effects on perceived credibility trust, perceived benevolence trust, and tourist satisfaction. However…
Market Segmentation of International Tourists Based on Motivation to Travel
Tourism represents a principal sector of the economy of Taiwan. Consequently, the government is currently focusing on developing the country as a major tourist destination in Asia. Thus, the primary aims of this research were to explore factors related to tourists’ motivations to visit Taiwan as well as the demographic segmentation of these foreign tourists. Using a convenience sample, 249 surveys were collected and analyzed. The results show tha…
How Service Quality Affects Customer Loyalty in the Travel Agency
This study develops a conceptual model of the effects of service quality on customer loyalty that reflects the mediating role of customer satisfaction and the moderating role of service recovery and perceived value, and applies this model to the travel industry. A survey and analysis confirm that customer satisfaction is positively influenced by service quality, and customer loyalty is positively influenced by customer satisfaction. Furthermore, …
Integrating the Kano model and IPA to measure quality of museum interpretation service
This study attempts to integrate the Kano model and importance-performance analysis to explore critical interpretation service elements. This study compares the experiences of Mainland China and Taiwan visitors at a museum and their perceptions of interpretation service quality. The critical elements perceived by Mainland China visitors are “There is easy access to interpretation facilities” and “Interpreters provide services when visitors need t…
Assessing the asymmetric impact of interpretation environment service quality on museum visitor experience and post-visit behavioral intentions
This paper examines the asymmetric positive–negative relationship between interpretation environment service quality, museum visitor experience, and post-visit behavioral intentions. The researchers collected 406 valid questionnaires from visitors to the main exhibit building in the National Palace Museum. Results suggest that the asymmetric effect differs depending on the attribute being examined. When visitors reported their perceptions of pers…
Examining the Effect of Tour Guide Performance, Tourist Trust, Tourist Satisfaction, and Flow Experience on Tourists' Shopping Behavior
This study contributes to a model describing the effect of tour guide performance on tourist shopping behavior by examining the mediating effects of perceived credibility trust, perceived benevolence trust, and tourist satisfaction as well as the moderating effect of flow experience. Our analysis confirms that tour guide performance has positive effects on perceived credibility trust, perceived benevolence trust, and tourist satisfaction. However…
How Service Quality Affects Customer Loyalty in the Travel Agency
This study develops a conceptual model of the effects of service quality on customer loyalty that reflects the mediating role of customer satisfaction and the moderating role of service recovery and perceived value, and applies this model to the travel industry. A survey and analysis confirm that customer satisfaction is positively influenced by service quality, and customer loyalty is positively influenced by customer satisfaction. Furthermore, …
Market Segmentation of International Tourists Based on Motivation to Travel
Tourism represents a principal sector of the economy of Taiwan. Consequently, the government is currently focusing on developing the country as a major tourist destination in Asia. Thus, the primary aims of this research were to explore factors related to tourists’ motivations to visit Taiwan as well as the demographic segmentation of these foreign tourists. Using a convenience sample, 249 surveys were collected and analyzed. The results show tha…
Assessing the asymmetric impact of interpretation environment service quality on museum visitor experience and post-visit behavioral intentions
This paper examines the asymmetric positive–negative relationship between interpretation environment service quality, museum visitor experience, and post-visit behavioral intentions. The researchers collected 406 valid questionnaires from visitors to the main exhibit building in the National Palace Museum. Results suggest that the asymmetric effect differs depending on the attribute being examined. When visitors reported their perceptions of pers…
Integrating the Kano model and IPA to measure quality of museum interpretation service
This study attempts to integrate the Kano model and importance-performance analysis to explore critical interpretation service elements. This study compares the experiences of Mainland China and Taiwan visitors at a museum and their perceptions of interpretation service quality. The critical elements perceived by Mainland China visitors are “There is easy access to interpretation facilities” and “Interpreters provide services when visitors need t…
Business (5 works) · Marketing (5 works) · Advertising (4 works) · Service (business (4 works) · Perception (3 works) · Political science (3 works) · Psychology (3 works) · Service quality (3 works) · Computer Science (2 works) · Customer Service Quality and Loyalty (2 works)