Hyounah Cho
Biographic Data
| ID | 11068092 |
|---|---|
| NAME | Hyounah Cho |
| GIVEN NAMES | Hyounah |
| FAMILY NAME | Cho |
| SIGNATURE | CHO H |
| AFFILIATIONS | Smart Tourism Education Platform Kyung Hee University Seoul Republic of Korea |
| ORCID | 0009-0004-2162-8646 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Perceived Value Fit and Customer Citizenship Behavior in Food Delivery Apps' Pro‐Environmental Initiatives
The environmental challenges in the food delivery industry have led many apps to adopt pro‐environmental initiatives. This study explores how customers' perceived value fit with sustainability efforts influences customer citizenship behavior, using an extended Theory of Planned Behavior framework. Data were collected via an online survey of 542 adults and analyzed using partial least squares structural equation modeling. Results show that biosphe…
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Perceived Value Fit and Customer Citizenship Behavior in Food Delivery Apps' Pro‐Environmental Initiatives
The environmental challenges in the food delivery industry have led many apps to adopt pro‐environmental initiatives. This study explores how customers' perceived value fit with sustainability efforts influences customer citizenship behavior, using an extended Theory of Planned Behavior framework. Data were collected via an online survey of 542 adults and analyzed using partial least squares structural equation modeling. Results show that biosphe…
Citizenship (1 work) · Consumer behaviour (1 work) · Customer engagement (1 work) · Environmental Education and Sustainability (1 work) · Environmental Sustainability in Business (1 work) · Food Waste Reduction and Sustainability (1 work) · Organizational citizenship behavior (1 work) · Structural equation modeling (1 work) · Sustainability (1 work) · Theory of planned behavior (1 work)