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Mercedes Medina-Laverón

Biographic Data

ID11069579
NAMEMercedes Medina-Laverón
GIVEN NAMESMercedes
FAMILY NAMEMedina-Laverón
SIGNATUREMEDINA-LAVERÓN M
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS1
AUTHOR COUNT2
EDITOR COUNT0
FIRST PUBLICATION YEAR2006
LATEST PUBLICATION YEAR2011
H-INDEX1
  • The Transformation of Public TV Companies into Digital Services at the BBC and RTVE

    Open Access•Mercedes Medina, Mercedes Medina-Laverón et al.•ARTICLE•Comunicar•2011•Cited by: 1•References: 5

    Some authors question the existence of public television companies in the new environment of digitalization, Internet proliferation, growing competition and audience segmentation. However, others believe they should act as a driving force in the process of convergence and even that the new media present an opportunity to redefine the public broadcasting service (PBS) remit. The current challenge for the public media companies is to deliver their …

  • The meaning of television series: Audiovisual slogans

    Open Access•Mercedes Medina, Mercedes Medina-Laverón•ARTICLE•Comunicar•2006

    Television contents influence as much in our behavior and our thought as other social and educationai agents, but the influence might be in a less conscious way than the othen. In this paper we will reflect about how to take advantage of the series for educationai purposes. Drama series can be used as a tool to educate young people and show them how to form their moral criterium in order to distinguish good fiom bad, to judge the programmes and t…

  • The Transformation of Public TV Companies into Digital Services at the BBC and RTVE

    Open Access•Mercedes Medina, Mercedes Medina-Laverón et al.•ARTICLE•Comunicar•2011•Cited by: 1•References: 5

    Some authors question the existence of public television companies in the new environment of digitalization, Internet proliferation, growing competition and audience segmentation. However, others believe they should act as a driving force in the process of convergence and even that the new media present an opportunity to redefine the public broadcasting service (PBS) remit. The current challenge for the public media companies is to deliver their …

  • The meaning of television series: Audiovisual slogans

    Open Access•Mercedes Medina, Mercedes Medina-Laverón•ARTICLE•Comunicar•2006

    Television contents influence as much in our behavior and our thought as other social and educationai agents, but the influence might be in a less conscious way than the othen. In this paper we will reflect about how to take advantage of the series for educationai purposes. Drama series can be used as a tool to educate young people and show them how to form their moral criterium in order to distinguish good fiom bad, to judge the programmes and t…

  • The Transformation of Public TV Companies into Digital Services at the BBC and RTVE

    Open Access•Mercedes Medina, Mercedes Medina-Laverón et al.•ARTICLE•Comunicar•2011•Cited by: 1•References: 5

    Some authors question the existence of public television companies in the new environment of digitalization, Internet proliferation, growing competition and audience segmentation. However, others believe they should act as a driving force in the process of convergence and even that the new media present an opportunity to redefine the public broadcasting service (PBS) remit. The current challenge for the public media companies is to deliver their …

Media and Digital Communication (2 works) · Advertising (1 works) · Art (1 works) · Broadcasting (networking (1 works) · Business (1 works) · Cinema History and Criticism (1 works) · Computer Science (1 works) · Convergence (economics (1 works) · Digital media (1 works) · Drama (1 works)

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