Zhang Chunyan Zhang Chunyan
Biographic Data
| ID | 11079369 |
|---|---|
| NAME | Zhang Chunyan Zhang Chunyan |
| GIVEN NAMES | Zhang Chunyan |
| FAMILY NAME | Zhang Chunyan |
| SIGNATURE | CHUNYAN Z C Z |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Examining Influence of Electronic Words of Mouth and Social Media Marketing on Customer Satisfaction and Purchase Intention
Purchasing intention has been the foremost element that leads the organizations towards success and this aspect demands revisiting this to reiterate its significance. The present study examines the impact of electronic words (E-words) of mouth and social media marketing on the purchase intention of manufacturing sector in China. The study also checks the mediating role of customer satisfaction among E-words of mouth, social media marketing and pu…
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Examining Influence of Electronic Words of Mouth and Social Media Marketing on Customer Satisfaction and Purchase Intention
Purchasing intention has been the foremost element that leads the organizations towards success and this aspect demands revisiting this to reiterate its significance. The present study examines the impact of electronic words (E-words) of mouth and social media marketing on the purchase intention of manufacturing sector in China. The study also checks the mediating role of customer satisfaction among E-words of mouth, social media marketing and pu…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Customer engagement (1 work) · Customer satisfaction (1 work) · Digital marketing (1 work) · Digital Marketing and Social Media (1 work) · Marketing (1 work) · Psychology (1 work) · Social media (1 work)