María J Ortiz
Biographic Data
| ID | 1108059 |
|---|---|
| NAME | María J Ortiz |
| GIVEN NAMES | María J |
| FAMILY NAME | Ortiz |
| SIGNATURE | ORTIZ M J |
| AFFILIATIONS | University of Alicante |
| ORCID | 0000-0001-8386-459X |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 11 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Visual Metaphors of Depression in BoJack Horseman
BoJack Horseman is an animated television series that revolves around the life of an anthropomorphic horse. A major reason for the series’ reputation and positive reviews is its accurate portrayal of depression, mental illness, and trauma. Animation is best suited to illustrate aesthetically inventive metaphors of emotions, as it can display conceptual metaphors that are unavailable to language. The study objective is to analyse the visual manife…
La docencia con perspectiva de género en los estudios de publicidad
La implementación efectiva del mandato legal en materia de perspectiva de género en la docencia universitaria apenas ha sido contrastada. El objetivo principal de esta investigación es analizar si la inclusión de la perspectiva de género en la docencia constituye un ítem evaluable en los programas de evaluación del profesorado. Para cumplir este objetivo se utilizó la técnica cuantitativa del análisis de contenido para examinar el enfoque de géne…
Hypervideo as a tool for interactive advertising
The hypervideo is a selective, user-to-document, and external-exploratory interactive artefact characterised by a video backbone and clickable areas within that allow access to the desired information. Its use in education has been widely studied but there is hardly any research about advertising applications. We have addressed this gap by carrying out a content analysis on a corpus of 148 hypervideos in order to find out what brands and product …
Product placement analysis in three Netflix original series
La publicidad ha encontrado un obstáculo con la proliferación de plataformas como Netflix y esto ha provocado el impulso del emplazamiento de producto. Mediante un análisis de contenido, este estudio exploratorio examina el uso del emplazamiento de producto en tres series originales de Netflix, para comprender cómo se comporta en esta plataforma. Los resultados indican que se trata de una fórmula asentada, pero que el tipo de emplazamiento o el n…
The action cam phenomenon
When the GoPro camera was first put on the market in 2004, it brought about a new generation of ultracompact cameras designed to be attached to the user’s body, and which came to be known as action cams. Their principal characteristics were their tiny size, their high-quality images and a wide-angle, fixed-focal-length lens. This combination has made it much simpler to get spectacular subjective shots with considerable depth of field. The users o…
Primary metaphors and monomodal visual metaphors
Visual Rhetoric
Verbal corpus analysis in various languages and advances in the study of neural computation have revealed that we make use of primary metaphors in our reasoning processes. Very few studies have been carried out, however, regarding manifestations of primary metaphors in visual corpora. In this article the author proposes to observe how primary metaphors might generate visual constructs often used in advertising and characterized by the symmetric a…
Teoría integrada de la metáfora visual
Para la Lingüística Cognitiva la metáfora es un recurso imprescindible del pensamiento que puede tener tanto manifestaciones verbales como no verbales. Sin embargo, gran parte del corpus en el que se basan es lingüístico. Por otro lado, es inexistente una teoría completa y unificada sobre la metáfora visual. En este artículo, se defiende que la metáfora visual tiene un origen conceptual y que debe integrarse en las teorías cognitivas sobre la met…
The "action cam" phenomenon
When the GoPro camera was first put on the market in 2004, it brought about a new generation of ultracompact cameras designed to be attached to the user’s body, and which came to be known as action cams. Their principal characteristics were their tiny size, their high-quality images and a wide-angle, fixed-focal-length lens. This combination has made it much simpler to get spectacular subjective shots with considerable depth of field. The users o…
Primary metaphors and monomodal visual metaphors
Product placement analysis in three Netflix original series
La publicidad ha encontrado un obstáculo con la proliferación de plataformas como Netflix y esto ha provocado el impulso del emplazamiento de producto. Mediante un análisis de contenido, este estudio exploratorio examina el uso del emplazamiento de producto en tres series originales de Netflix, para comprender cómo se comporta en esta plataforma. Los resultados indican que se trata de una fórmula asentada, pero que el tipo de emplazamiento o el n…
The action cam phenomenon
When the GoPro camera was first put on the market in 2004, it brought about a new generation of ultracompact cameras designed to be attached to the user’s body, and which came to be known as action cams. Their principal characteristics were their tiny size, their high-quality images and a wide-angle, fixed-focal-length lens. This combination has made it much simpler to get spectacular subjective shots with considerable depth of field. The users o…
Teoría integrada de la metáfora visual
Para la Lingüística Cognitiva la metáfora es un recurso imprescindible del pensamiento que puede tener tanto manifestaciones verbales como no verbales. Sin embargo, gran parte del corpus en el que se basan es lingüístico. Por otro lado, es inexistente una teoría completa y unificada sobre la metáfora visual. En este artículo, se defiende que la metáfora visual tiene un origen conceptual y que debe integrarse en las teorías cognitivas sobre la met…
The "action cam" phenomenon
When the GoPro camera was first put on the market in 2004, it brought about a new generation of ultracompact cameras designed to be attached to the user’s body, and which came to be known as action cams. Their principal characteristics were their tiny size, their high-quality images and a wide-angle, fixed-focal-length lens. This combination has made it much simpler to get spectacular subjective shots with considerable depth of field. The users o…
Visual Rhetoric
Verbal corpus analysis in various languages and advances in the study of neural computation have revealed that we make use of primary metaphors in our reasoning processes. Very few studies have been carried out, however, regarding manifestations of primary metaphors in visual corpora. In this article the author proposes to observe how primary metaphors might generate visual constructs often used in advertising and characterized by the symmetric a…
Primary metaphors and monomodal visual metaphors
The action cam phenomenon
When the GoPro camera was first put on the market in 2004, it brought about a new generation of ultracompact cameras designed to be attached to the user’s body, and which came to be known as action cams. Their principal characteristics were their tiny size, their high-quality images and a wide-angle, fixed-focal-length lens. This combination has made it much simpler to get spectacular subjective shots with considerable depth of field. The users o…
Product placement analysis in three Netflix original series
La publicidad ha encontrado un obstáculo con la proliferación de plataformas como Netflix y esto ha provocado el impulso del emplazamiento de producto. Mediante un análisis de contenido, este estudio exploratorio examina el uso del emplazamiento de producto en tres series originales de Netflix, para comprender cómo se comporta en esta plataforma. Los resultados indican que se trata de una fórmula asentada, pero que el tipo de emplazamiento o el n…
La docencia con perspectiva de género en los estudios de publicidad
La implementación efectiva del mandato legal en materia de perspectiva de género en la docencia universitaria apenas ha sido contrastada. El objetivo principal de esta investigación es analizar si la inclusión de la perspectiva de género en la docencia constituye un ítem evaluable en los programas de evaluación del profesorado. Para cumplir este objetivo se utilizó la técnica cuantitativa del análisis de contenido para examinar el enfoque de géne…
Hypervideo as a tool for interactive advertising
The hypervideo is a selective, user-to-document, and external-exploratory interactive artefact characterised by a video backbone and clickable areas within that allow access to the desired information. Its use in education has been widely studied but there is hardly any research about advertising applications. We have addressed this gap by carrying out a content analysis on a corpus of 148 hypervideos in order to find out what brands and product …
Visual Metaphors of Depression in BoJack Horseman
BoJack Horseman is an animated television series that revolves around the life of an anthropomorphic horse. A major reason for the series’ reputation and positive reviews is its accurate portrayal of depression, mental illness, and trauma. Animation is best suited to illustrate aesthetically inventive metaphors of emotions, as it can display conceptual metaphors that are unavailable to language. The study objective is to analyse the visual manife…
Computer Science (5 works) · Philosophy (5 works) · Language, Metaphor, and Cognition (4 works) · Art (3 works) · linguistics and terminology studies (3 works) · Metaphor (3 works) · Narrative (3 works) · Philosophy (3 works) · Action (physics (2 works) · Advertising and Communication Studies (2 works)