Francisco Miguel Ivorra Pérez
Biographic Data
| ID | 11080616 |
|---|---|
| NAME | Francisco Miguel Ivorra Pérez |
| GIVEN NAMES | Francisco Miguel Ivorra |
| FAMILY NAME | Pérez |
| SIGNATURE | PÉREZ F M I |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 0 |
Cultural Values and Digital Discourse An Intercultural Communication Approach to the Transactional Discourse of Spanish and US Sales Websites
The aim of this paper is to analyse the impact of the cultural dimension of masculinity (Hofstede 1991) on the linguistic variables that shape the transactional discourse of Spanish and US sales websites when transmitting information about their products. It is hypothesized that the different cultural orientations that both countries hold with respect to Hofstede’s masculinity indexes may promote different professional discourse cultures. The cor…
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Cultural Values and Digital Discourse An Intercultural Communication Approach to the Transactional Discourse of Spanish and US Sales Websites
The aim of this paper is to analyse the impact of the cultural dimension of masculinity (Hofstede 1991) on the linguistic variables that shape the transactional discourse of Spanish and US sales websites when transmitting information about their products. It is hypothesized that the different cultural orientations that both countries hold with respect to Hofstede’s masculinity indexes may promote different professional discourse cultures. The cor…
Advertising (1 work) · Business (1 work) · Collectivism (1 work) · Cultural diversity (1 work) · Cultural values (1 work) · Digital Communication and Language (1 work) · Dimension (graph theory (1 work) · Discourse Analysis in Language Studies (1 work) · Gender Studies (1 work) · Gender Studies (1 work)