Philip Pong Weng Wong
Biographic Data
| ID | 1108251 |
|---|---|
| NAME | Philip Pong Weng Wong |
| GIVEN NAMES | Philip Pong Weng |
| FAMILY NAME | Wong |
| SIGNATURE | WONG P P W |
| AFFILIATIONS | Sunway University |
| ORCID | 0000-0003-2218-7729 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 12 |
| WORKS AS AUTHOR | 11 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
The impact of social media influencers on viewers’ inspiration towards tourism destinations and revisit intention
The current study examines the role of social media influencers’ (SMIs) attributes on viewers’ inspiration towards travelling to tourism destinations and their revisit intention, underpinned by both the ‘stimulus to organism response’ (S-O-R) model and ‘persuasion theory’. Firstly, a lay theory approach was used to assess visitors’ beliefs of SMIs’ travel content, via a trinary questionnaire (Yes/Maybe/No). Secondly, PLS-SEM and ‘necessary condit…
Merging the theory of planned behaviour and value-belief-norm theory to predict green hotel visit intention among Chinese university students
Few research studies attempt to merge the theory of planned behaviour and value-belief-norm theory in explaining consumers green hotels visits although they may deem to be complementary. This study attempts to merge both theories by investigating the relationships between the different aspects of values, attitudes, norms, perceived behavioural control, awareness of consequence, ascription of responsibility and intention. A total of 596 young resp…
Impact of perceived value in virtual brand communities on purchase intention of domestic electric vehicles
The consumption value seems to be insufficient to explain consumers' domestic electric vehicle purchase behaviour, especially in a highly competitive global environment. This study aims to investigate how consumer ethnocentrism and perceived interactivity influence consumption value and pro-environmental value, subsequently affecting attitude and intention. A total of 353 valid questionnaires were collected through convenience sampling in Xuzhou,…
How negative factors influence youth hostel stay aftermath Covid-19 pandemic
The bookings and revenues of youth hostels have significantly decreased because of the multiple effects of the COVID-19 pandemic. It is necessary to investigate young consumers' perceptions of visiting youth hostels aftermath this pandemic. The current study examines the relationship between multi-dimensions of perceived risk, three types of images, willingness to pay and visit intention. A convenience sampling was developed where 534 questionnai…
The Impact of Perceived Interactivity of Virtual Brand Communities on Consumer Purchases of Domestic Electric Vehicles in China
The purpose of this study is to examine the relationship between consumer ethnocentrism (CE), perceived interactivity (PI), perceived value (PV), attitude, subjective norm (SN), perceived behavioral control (PBC), and intention to adopt energy-saving vehicles (EVs) in virtual brand communities among Chinese consumers. A total of 411 completed questionnaires were collected through purposive sampling to empirically test the proposed hypotheses usin…
Influence of Playability on Perceived Game Software Quality
The usability of ISO/IEC 25000 series SQuaRE and other existing software quality models seems unsuitable for unique software products such as game software. This study revealed that playability has a higher predictive capacity than usability for evaluating game software quality using a survey methodology involving 344 Chinese respondents and 142 South Korean respondents. Specifically, dimensions of playability in terms of enjoyable, exciting, fun…
The Effect of Social and Personal Norm on Intention to Patronize Green Hotels
Despite most previous studies investigated the relationship between consumers’ attitude and behavior gap by adopting the theory of planned behavior (TPB). However, patronizing green hotels is still considered to be one of the most persistent challenges in behavioral transformation agenda. This paper aims to contribute to the TPB by investigating the role of personal norm (PN) in explaining consumers’ intention to patronize green hotels. This stud…
Assessment of tourists perceived without travel risks and intention to visit night market aftermath the Covid-19 pandemic
Prior studies on night market tourism have mainly investigated by governments and scholars on the current situation products and development strategies with descriptive research. There are no empirical studies that have explored the perceptions of tourists in the development of night market tourism. More importantly, because of the COVID-19 pandemic, issues of night market products and services, and tourists’ opinions about night markets have bec…
The Impact of Tourists’ Perceptions of Space-launch Tourism
Prior studies on space tourism have mainly investigated tourists’ engagement in outer space tourism activities. There is no research undertaken as yet related to tourists’ perception toward indoor space tourism (i.e., space-launch tourism). The aim of this study is to examine the relationship between attitude, subjective norm, perceived behavioral control, hedonic motivation, and intention toward space-launch tourism activities using the Wenchang…
The Influence of Religiosity on Consumer’s Green Purchase Intention Towards Green Hotel Selection in China
Prior studies have mostly focused on examining consumer’s green purchase attitude-behaviour gap by utilising the Theory of Reasoned Action (TRA) and Theory of Planned Behaviour (TPB) models. However, the relevant literature has revealed controversial results, further emphasising the need to integrate novel theories or theoretical perspectives in this particular research field. The scarcity of scholars who pays attention to the influence of religi…
Green Hotel Selection of Chinese Consumers
Most previous studies of the green purchase attitude–behavior gap of consumers have been rooted in either the theory of reasoned action (TRA) or the theory of planned behavior (TPB), giving often inconclusive or even controversial outcomes. It is, in fact, generally rare that researchers have focused on consumers’ green purchase behavior towards the green hotel industry. The purpose of this study is to re-examine the relationship between consumer…
The Influence of Religiosity on Consumer’s Green Purchase Intention Towards Green Hotel Selection in China
Prior studies have mostly focused on examining consumer’s green purchase attitude-behaviour gap by utilising the Theory of Reasoned Action (TRA) and Theory of Planned Behaviour (TPB) models. However, the relevant literature has revealed controversial results, further emphasising the need to integrate novel theories or theoretical perspectives in this particular research field. The scarcity of scholars who pays attention to the influence of religi…
Green Hotel Selection of Chinese Consumers
Most previous studies of the green purchase attitude–behavior gap of consumers have been rooted in either the theory of reasoned action (TRA) or the theory of planned behavior (TPB), giving often inconclusive or even controversial outcomes. It is, in fact, generally rare that researchers have focused on consumers’ green purchase behavior towards the green hotel industry. The purpose of this study is to re-examine the relationship between consumer…
The Effect of Social and Personal Norm on Intention to Patronize Green Hotels
Despite most previous studies investigated the relationship between consumers’ attitude and behavior gap by adopting the theory of planned behavior (TPB). However, patronizing green hotels is still considered to be one of the most persistent challenges in behavioral transformation agenda. This paper aims to contribute to the TPB by investigating the role of personal norm (PN) in explaining consumers’ intention to patronize green hotels. This stud…
Assessment of tourists perceived without travel risks and intention to visit night market aftermath the Covid-19 pandemic
Prior studies on night market tourism have mainly investigated by governments and scholars on the current situation products and development strategies with descriptive research. There are no empirical studies that have explored the perceptions of tourists in the development of night market tourism. More importantly, because of the COVID-19 pandemic, issues of night market products and services, and tourists’ opinions about night markets have bec…
The Impact of Tourists’ Perceptions of Space-launch Tourism
Prior studies on space tourism have mainly investigated tourists’ engagement in outer space tourism activities. There is no research undertaken as yet related to tourists’ perception toward indoor space tourism (i.e., space-launch tourism). The aim of this study is to examine the relationship between attitude, subjective norm, perceived behavioral control, hedonic motivation, and intention toward space-launch tourism activities using the Wenchang…
Green Hotel Selection of Chinese Consumers
Most previous studies of the green purchase attitude–behavior gap of consumers have been rooted in either the theory of reasoned action (TRA) or the theory of planned behavior (TPB), giving often inconclusive or even controversial outcomes. It is, in fact, generally rare that researchers have focused on consumers’ green purchase behavior towards the green hotel industry. The purpose of this study is to re-examine the relationship between consumer…
The Influence of Religiosity on Consumer’s Green Purchase Intention Towards Green Hotel Selection in China
Prior studies have mostly focused on examining consumer’s green purchase attitude-behaviour gap by utilising the Theory of Reasoned Action (TRA) and Theory of Planned Behaviour (TPB) models. However, the relevant literature has revealed controversial results, further emphasising the need to integrate novel theories or theoretical perspectives in this particular research field. The scarcity of scholars who pays attention to the influence of religi…
The Impact of Tourists’ Perceptions of Space-launch Tourism
Prior studies on space tourism have mainly investigated tourists’ engagement in outer space tourism activities. There is no research undertaken as yet related to tourists’ perception toward indoor space tourism (i.e., space-launch tourism). The aim of this study is to examine the relationship between attitude, subjective norm, perceived behavioral control, hedonic motivation, and intention toward space-launch tourism activities using the Wenchang…
The Effect of Social and Personal Norm on Intention to Patronize Green Hotels
Despite most previous studies investigated the relationship between consumers’ attitude and behavior gap by adopting the theory of planned behavior (TPB). However, patronizing green hotels is still considered to be one of the most persistent challenges in behavioral transformation agenda. This paper aims to contribute to the TPB by investigating the role of personal norm (PN) in explaining consumers’ intention to patronize green hotels. This stud…
Assessment of tourists perceived without travel risks and intention to visit night market aftermath the Covid-19 pandemic
Prior studies on night market tourism have mainly investigated by governments and scholars on the current situation products and development strategies with descriptive research. There are no empirical studies that have explored the perceptions of tourists in the development of night market tourism. More importantly, because of the COVID-19 pandemic, issues of night market products and services, and tourists’ opinions about night markets have bec…
Influence of Playability on Perceived Game Software Quality
The usability of ISO/IEC 25000 series SQuaRE and other existing software quality models seems unsuitable for unique software products such as game software. This study revealed that playability has a higher predictive capacity than usability for evaluating game software quality using a survey methodology involving 344 Chinese respondents and 142 South Korean respondents. Specifically, dimensions of playability in terms of enjoyable, exciting, fun…
Merging the theory of planned behaviour and value-belief-norm theory to predict green hotel visit intention among Chinese university students
Few research studies attempt to merge the theory of planned behaviour and value-belief-norm theory in explaining consumers green hotels visits although they may deem to be complementary. This study attempts to merge both theories by investigating the relationships between the different aspects of values, attitudes, norms, perceived behavioural control, awareness of consequence, ascription of responsibility and intention. A total of 596 young resp…
Impact of perceived value in virtual brand communities on purchase intention of domestic electric vehicles
The consumption value seems to be insufficient to explain consumers' domestic electric vehicle purchase behaviour, especially in a highly competitive global environment. This study aims to investigate how consumer ethnocentrism and perceived interactivity influence consumption value and pro-environmental value, subsequently affecting attitude and intention. A total of 353 valid questionnaires were collected through convenience sampling in Xuzhou,…
How negative factors influence youth hostel stay aftermath Covid-19 pandemic
The bookings and revenues of youth hostels have significantly decreased because of the multiple effects of the COVID-19 pandemic. It is necessary to investigate young consumers' perceptions of visiting youth hostels aftermath this pandemic. The current study examines the relationship between multi-dimensions of perceived risk, three types of images, willingness to pay and visit intention. A convenience sampling was developed where 534 questionnai…
The Impact of Perceived Interactivity of Virtual Brand Communities on Consumer Purchases of Domestic Electric Vehicles in China
The purpose of this study is to examine the relationship between consumer ethnocentrism (CE), perceived interactivity (PI), perceived value (PV), attitude, subjective norm (SN), perceived behavioral control (PBC), and intention to adopt energy-saving vehicles (EVs) in virtual brand communities among Chinese consumers. A total of 411 completed questionnaires were collected through purposive sampling to empirically test the proposed hypotheses usin…
The impact of social media influencers on viewers’ inspiration towards tourism destinations and revisit intention
The current study examines the role of social media influencers’ (SMIs) attributes on viewers’ inspiration towards travelling to tourism destinations and their revisit intention, underpinned by both the ‘stimulus to organism response’ (S-O-R) model and ‘persuasion theory’. Firstly, a lay theory approach was used to assess visitors’ beliefs of SMIs’ travel content, via a trinary questionnaire (Yes/Maybe/No). Secondly, PLS-SEM and ‘necessary condit…
Psychology (9 works) · Business (7 works) · Social Psychology (7 works) · Marketing (6 works) · Computer Science (5 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Digital Marketing and Social Media (5 works) · Environmental Sustainability in Business (5 works) · Political science (5 works) · Theory of planned behavior (5 works)