Anandita Goenka
Biographic Data
| ID | 11121547 |
|---|---|
| NAME | Anandita Goenka |
| GIVEN NAMES | Anandita |
| FAMILY NAME | Goenka |
| SIGNATURE | GOENKA A |
| AFFILIATIONS | Symbiosis International University |
| ORCID | 0000-0001-6002-6729 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Algorithmic identity formation and brainrot culture shaping Gen Z’s values through collectibles and digital consumption
The digital platforms that are algorithmically curated shape young users encounter with culture, aesthetics and consumption. This study examines the brainrot culture that is absurd, repetitive and short term which contributes to identity formation among Generation Z audience. The particular focus is on viral collectibles which become strong material expressions of digitally mediated selfhood and societal acceptance. The research addresses a gap i…
No prominent works on this page.
Algorithmic identity formation and brainrot culture shaping Gen Z’s values through collectibles and digital consumption
The digital platforms that are algorithmically curated shape young users encounter with culture, aesthetics and consumption. This study examines the brainrot culture that is absurd, repetitive and short term which contributes to identity formation among Generation Z audience. The particular focus is on viral collectibles which become strong material expressions of digitally mediated selfhood and societal acceptance. The research addresses a gap i…
Collectable (1 work) · Consumption (sociology) (1 work) · Digital Media and Philosophy (1 work) · Generational Differences and Trends (1 work) · Identity (music) (1 work) · Identity formation (1 work) · Interdisciplinary Studies: Technology, Society, and Humanities (1 work) · Process (computing) (1 work) · Set (abstract data type) (1 work)