Kelly Geyskens
Dados Biográficos
| ID | 111398 |
|---|---|
| NOME | Kelly Geyskens |
| PRENOMES | Kelly |
| SOBRENOME | Geyskens |
| ASSINATURA | GEYSKENS K |
| AFILIAÇÕES | Department of Marketing and Supply Chain Management Maastricht University Maastricht the Netherlands |
| ORCID | 0000-0002-1447-5133 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 8 |
| TOTAL DE CITAÇÕES | 45 |
| TOTAL COMO AUTOR | 8 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2008 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 2 |
In Visceral Control
Despite the abundance of priming effects identified in the literature, the replicability of prior findings pertaining to several priming effects has been recently challenged. Therefore, research has focused more extensively on pinpointing boundary conditions under which priming effects might surface or be attenuated. We contribute to this stream of literature, showing how visceral states (“hot” affective states) moderate the effectiveness of prim…
Revisiting surprise appeals
Elements of surprise are effective tools for attracting consumers' attention and influencing their choices. Consequently, a common marketing practice is to promote a product or consumption experience as surprising. An example is Netflix, which relabeled its “Play Something” feature as “Surprise Me.” While surprise labeling positively influences choice, across 10 studies and a variety of consumption experiences, this research shows that adding a s…
Feeling well surrounded
Societal resources (e.g. recreational facilities, free online information, healthy food retail) are consistently found to be important facilitators for healthy eating. In the current research, we propose that healthy eating is not only facilitated by the actual available support in society, but equally well by individuals' subjective perception on how helpful the provided support truly is. We refer to the latter as "perceived societal support" an…
The fast-food nudge
Changing the default. How to promote healthier food choices
Exposure Makes the Heart Grow Less Fond
Prior research has provided conflicting evidence on the question of whether exposure to food temptations directs attention towards or away from food cues. In this study, the effects of exposure to food temptations on attention processing were investigated using an exogenous cueing paradigm. The results show that exposure to food temptations led participants to direct their attention away from food cues. This effect was found after exposure to pic…
Self-Regulating Enhances Self-Regulation in Subsequent Consumer Decisions Involving Similar Response Conflicts
Ego depletion, the observation that self-regulation reduces subsequent self-regulation, is a remarkably robust phenomenon, and the generalization to the consumer domain appears undisputable. Contrary to most other self-regulatory situations, however, consecutive self-regulatory decisions in consumer settings tend to be similar in the control processes that they recruit. Three experiments demonstrate the pivotal role of similarity. When two consec…
Tempt Me Just a Little Bit More
People are often exposed to actionable food temptations (i.e., an immediate opportunity to consume, like when friends offer cookies) and nonactionable food temptations (i.e., no immediate consumption opportunity, like ads for chocolate). The results of three experiments suggest that prior exposure to nonactionable food temptations does not prevent the activation of an eating goal, given a subsequent consumption opportunity, while prior exposure t…
Self-Regulating Enhances Self-Regulation in Subsequent Consumer Decisions Involving Similar Response Conflicts
Ego depletion, the observation that self-regulation reduces subsequent self-regulation, is a remarkably robust phenomenon, and the generalization to the consumer domain appears undisputable. Contrary to most other self-regulatory situations, however, consecutive self-regulatory decisions in consumer settings tend to be similar in the control processes that they recruit. Three experiments demonstrate the pivotal role of similarity. When two consec…
Tempt Me Just a Little Bit More
People are often exposed to actionable food temptations (i.e., an immediate opportunity to consume, like when friends offer cookies) and nonactionable food temptations (i.e., no immediate consumption opportunity, like ads for chocolate). The results of three experiments suggest that prior exposure to nonactionable food temptations does not prevent the activation of an eating goal, given a subsequent consumption opportunity, while prior exposure t…
Feeling well surrounded
Societal resources (e.g. recreational facilities, free online information, healthy food retail) are consistently found to be important facilitators for healthy eating. In the current research, we propose that healthy eating is not only facilitated by the actual available support in society, but equally well by individuals' subjective perception on how helpful the provided support truly is. We refer to the latter as "perceived societal support" an…
Revisiting surprise appeals
Elements of surprise are effective tools for attracting consumers' attention and influencing their choices. Consequently, a common marketing practice is to promote a product or consumption experience as surprising. An example is Netflix, which relabeled its “Play Something” feature as “Surprise Me.” While surprise labeling positively influences choice, across 10 studies and a variety of consumption experiences, this research shows that adding a s…
Changing the default. How to promote healthier food choices
Exposure Makes the Heart Grow Less Fond
Prior research has provided conflicting evidence on the question of whether exposure to food temptations directs attention towards or away from food cues. In this study, the effects of exposure to food temptations on attention processing were investigated using an exogenous cueing paradigm. The results show that exposure to food temptations led participants to direct their attention away from food cues. This effect was found after exposure to pic…
Tempt Me Just a Little Bit More
People are often exposed to actionable food temptations (i.e., an immediate opportunity to consume, like when friends offer cookies) and nonactionable food temptations (i.e., no immediate consumption opportunity, like ads for chocolate). The results of three experiments suggest that prior exposure to nonactionable food temptations does not prevent the activation of an eating goal, given a subsequent consumption opportunity, while prior exposure t…
Self-Regulating Enhances Self-Regulation in Subsequent Consumer Decisions Involving Similar Response Conflicts
Ego depletion, the observation that self-regulation reduces subsequent self-regulation, is a remarkably robust phenomenon, and the generalization to the consumer domain appears undisputable. Contrary to most other self-regulatory situations, however, consecutive self-regulatory decisions in consumer settings tend to be similar in the control processes that they recruit. Three experiments demonstrate the pivotal role of similarity. When two consec…
Exposure Makes the Heart Grow Less Fond
Prior research has provided conflicting evidence on the question of whether exposure to food temptations directs attention towards or away from food cues. In this study, the effects of exposure to food temptations on attention processing were investigated using an exogenous cueing paradigm. The results show that exposure to food temptations led participants to direct their attention away from food cues. This effect was found after exposure to pic…
Changing the default. How to promote healthier food choices
The fast-food nudge
Revisiting surprise appeals
Elements of surprise are effective tools for attracting consumers' attention and influencing their choices. Consequently, a common marketing practice is to promote a product or consumption experience as surprising. An example is Netflix, which relabeled its “Play Something” feature as “Surprise Me.” While surprise labeling positively influences choice, across 10 studies and a variety of consumption experiences, this research shows that adding a s…
Feeling well surrounded
Societal resources (e.g. recreational facilities, free online information, healthy food retail) are consistently found to be important facilitators for healthy eating. In the current research, we propose that healthy eating is not only facilitated by the actual available support in society, but equally well by individuals' subjective perception on how helpful the provided support truly is. We refer to the latter as "perceived societal support" an…
In Visceral Control
Despite the abundance of priming effects identified in the literature, the replicability of prior findings pertaining to several priming effects has been recently challenged. Therefore, research has focused more extensively on pinpointing boundary conditions under which priming effects might surface or be attenuated. We contribute to this stream of literature, showing how visceral states (“hot” affective states) moderate the effectiveness of prim…
Psychology (7 obras) · Behavioral Health and Interventions (5 obras) · Medicine (3 obras) · Social Psychology (3 obras) · Social Psychology (3 obras) · Advertising (2 obras) · Business (2 obras) · Computer Science (2 obras) · Eating Disorders and Behaviors (2 obras) · Economics (2 obras)