Khanh Bao Nguyen
Biographic Data
| ID | 11154240 |
|---|---|
| NAME | Khanh Bao Nguyen |
| GIVEN NAMES | Khanh Bao |
| FAMILY NAME | Nguyen |
| SIGNATURE | NGUYEN K B |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Transforming stakeholder pressure into green brand equity
Vietnam’s seafood export industry faces mounting global sustainability pressures, from the European Commission’s “yellow card” warning on illegal fishing to impending U.S. import bans under the Marine Mammal Protection Act (MMPA). However, many firms respond with minimal compliance or greenwashing, failing to build genuine Green Brand Equity (GBE). This study integrates Institutional Theory and the Resource-Based View to investigate how stakehold…
Sustainability starts with the consumer
This study is motivated by the need to align national sustainability goals with real consumer behavior by identifying the barriers that block green purchase follow-through. We conducted a quantitative, cross-sectional, online survey of 684 Vietnamese consumers using multi-item scales for COM-B constructs, Perceived Consumer Effectiveness (PCE), intention, behavior, and greenwashing. Partial Least Squares Structural Equation Modeling tested measur…
No prominent works on this page.
Transforming stakeholder pressure into green brand equity
Vietnam’s seafood export industry faces mounting global sustainability pressures, from the European Commission’s “yellow card” warning on illegal fishing to impending U.S. import bans under the Marine Mammal Protection Act (MMPA). However, many firms respond with minimal compliance or greenwashing, failing to build genuine Green Brand Equity (GBE). This study integrates Institutional Theory and the Resource-Based View to investigate how stakehold…
Sustainability starts with the consumer
This study is motivated by the need to align national sustainability goals with real consumer behavior by identifying the barriers that block green purchase follow-through. We conducted a quantitative, cross-sectional, online survey of 684 Vietnamese consumers using multi-item scales for COM-B constructs, Perceived Consumer Effectiveness (PCE), intention, behavior, and greenwashing. Partial Least Squares Structural Equation Modeling tested measur…
Environmental Sustainability in Business (2 works) · Structural equation modeling (2 works) · Sustainability (2 works) · Vietnamese (2 works) · Competitive advantage (1 works) · Consumption (sociology (1 works) · Credibility (1 works) · Food Waste Reduction and Sustainability (1 works) · Global trade, sustainability, and social impact (1 works) · Greenwashing (1 works)