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Ai Na Seow

Biographic Data

ID1117561
NAMEAi Na Seow
GIVEN NAMESAi Na
FAMILY NAMESeow
SIGNATURESEOW A N
AFFILIATIONSTeh Hong Piow Faculty of Business and Finance Universiti Tunku Abdul Rahman Kampar Perak Malaysia
VERIFIEDNo
TOTAL WORKS5
TOTAL CITATIONS1
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2026
H-INDEX1
  • From desire to online learning effectiveness

    Open Access•Siew Yong Lam, Ai Na Seow et al.•ARTICLE•Humanities and Social Sciences…•2026

    The integration of technology has reshaped higher education, allowing universities to provide more adaptable and accessible online learning opportunities. Nevertheless, challenges persist in ensuring the effectiveness of online learning, particularly in sustaining student engagement, facilitating meaningful interaction, and achieving positive learning outcomes. This study examined the factors that influence the effectiveness of online learning in…

  • Enhancing Tourism Small and Medium‐Sized Enterprises' Business Resilience in the Hospitality Industry

    Open Access•Ai Na Seow, Ai-Na Seow et al.•ARTICLE•Journal of Contingencies and…•2026•References: 53

    Existing studies have given limited attention to organisational capabilities that collectively enhance business resilience through adaptive capability. Furthermore, past research has predominantly focused on large firms, resulting in a lack of understanding of small and medium‐sized enterprises (SMEs) in emerging markets, such as Malaysia. This study examines the influence of information technology (IT) capability, supply chain collaboration and …

  • Evaluating the acceptance of hybrid learning

    Open Access•Ai Na Seow, Ai-Na Seow et al.•ARTICLE•Current Psychology•2025

  • Organizational justice and organizational citizenship behavior

    Open Access•Yuen-Onn Choong, Lee-Peng Ng et al.•ARTICLE•Current Psychology•2024

  • Tourists' Satisfaction, Experience, and Revisit Intention for Wellness Tourism

    Open Access•Ai Na Seow, Ai-Na Seow et al.•ARTICLE•SAGE Open•2024•Cited by: 1•References: 84

    Wellness tourism has grown popular and augmented the global market due to increasing healthy lifestyles. Based on the expectancy disconfirmation theory, the study aims to determine the antecedents and significance of tourists' revisit intention for wellness tourism. A quantitative method has been adopted. Data was collected from 361 tourists at wellness centres in Malaysia, and structural equation modelling was used to analyze the measurement and…

  • Tourists' Satisfaction, Experience, and Revisit Intention for Wellness Tourism

    Open Access•Ai Na Seow, Ai-Na Seow et al.•ARTICLE•SAGE Open•2024•Cited by: 1•References: 84

    Wellness tourism has grown popular and augmented the global market due to increasing healthy lifestyles. Based on the expectancy disconfirmation theory, the study aims to determine the antecedents and significance of tourists' revisit intention for wellness tourism. A quantitative method has been adopted. Data was collected from 361 tourists at wellness centres in Malaysia, and structural equation modelling was used to analyze the measurement and…

  • Organizational justice and organizational citizenship behavior

    Open Access•Yuen-Onn Choong, Lee-Peng Ng et al.•ARTICLE•Current Psychology•2024

  • Tourists' Satisfaction, Experience, and Revisit Intention for Wellness Tourism

    Open Access•Ai Na Seow, Ai-Na Seow et al.•ARTICLE•SAGE Open•2024•Cited by: 1•References: 84

    Wellness tourism has grown popular and augmented the global market due to increasing healthy lifestyles. Based on the expectancy disconfirmation theory, the study aims to determine the antecedents and significance of tourists' revisit intention for wellness tourism. A quantitative method has been adopted. Data was collected from 361 tourists at wellness centres in Malaysia, and structural equation modelling was used to analyze the measurement and…

  • Evaluating the acceptance of hybrid learning

    Open Access•Ai Na Seow, Ai-Na Seow et al.•ARTICLE•Current Psychology•2025

  • From desire to online learning effectiveness

    Open Access•Siew Yong Lam, Ai Na Seow et al.•ARTICLE•Humanities and Social Sciences…•2026

    The integration of technology has reshaped higher education, allowing universities to provide more adaptable and accessible online learning opportunities. Nevertheless, challenges persist in ensuring the effectiveness of online learning, particularly in sustaining student engagement, facilitating meaningful interaction, and achieving positive learning outcomes. This study examined the factors that influence the effectiveness of online learning in…

  • Enhancing Tourism Small and Medium‐Sized Enterprises' Business Resilience in the Hospitality Industry

    Open Access•Ai Na Seow, Ai-Na Seow et al.•ARTICLE•Journal of Contingencies and…•2026•References: 53

    Existing studies have given limited attention to organisational capabilities that collectively enhance business resilience through adaptive capability. Furthermore, past research has predominantly focused on large firms, resulting in a lack of understanding of small and medium‐sized enterprises (SMEs) in emerging markets, such as Malaysia. This study examines the influence of information technology (IT) capability, supply chain collaboration and …

Psychology (3 works) · Social Psychology (3 works) · Business (2 works) · Political science (2 works) · Tourism (2 works) · Advertising (1 works) · Collective efficacy (1 works) · Competitive advantage (1 works) · Contingency (1 works) · Contingency theory (1 works)

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