Ed O’Brien
Biographic Data
| ID | 11178447 |
|---|---|
| NAME | Ed O’Brien |
| GIVEN NAMES | Ed |
| FAMILY NAME | O’Brien |
| SIGNATURE | O’BRIEN E |
| AFFILIATIONS | Ohio State University Fisher College of Business Professor of Marketing and Logistics |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Rating an Experience Makes People Notice How It Is Changing
Repeated measurement is common in both marketing research and practice. For example, experimenters often ask participants to evaluate multiple similar products, and service providers regularly check in to see how customers are doing. Such practices rest on the assumption that collecting more data simply reveals consumers’ experiences and preferences as they evolve over time. We find that repeated measurement also shapes them. Specifically, repeat…
No prominent works on this page.
Rating an Experience Makes People Notice How It Is Changing
Repeated measurement is common in both marketing research and practice. For example, experimenters often ask participants to evaluate multiple similar products, and service providers regularly check in to see how customers are doing. Such practices rest on the assumption that collecting more data simply reveals consumers’ experiences and preferences as they evolve over time. We find that repeated measurement also shapes them. Specifically, repeat…