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Eglė Počiuipaitė

Biographic Data

ID11181003
NAMEEglė Počiuipaitė
GIVEN NAMESEglė
FAMILY NAMEPočiuipaitė
SIGNATUREPOČIUIPAITĖ E
AFFILIATIONSVilnius Academy of Arts
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS0
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR2026
LATEST PUBLICATION YEAR2026
H-INDEX0
  • The novelty myth as a normative model of creativity

    Open Access•Eglė Počiuipaitė•ARTICLE•Creativity Studies•2026

    This article examines how creativity is understood within contemporary graphic design practice, arguing that it is increasingly reduced to the continuous production of novelty. While creativity research generally treats novelty alone as insufficient to constitute creativity (Amabile, 1996; Boden, 2004; Runco & Jaeger, 2012), contemporary design environments often equate creativity with visible differentiation and constant renewal. Drawing on soci…

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  • The novelty myth as a normative model of creativity

    Open Access•Eglė Počiuipaitė•ARTICLE•Creativity Studies•2026

    This article examines how creativity is understood within contemporary graphic design practice, arguing that it is increasingly reduced to the continuous production of novelty. While creativity research generally treats novelty alone as insufficient to constitute creativity (Amabile, 1996; Boden, 2004; Runco & Jaeger, 2012), contemporary design environments often equate creativity with visible differentiation and constant renewal. Drawing on soci…

Artistic and Creative Research (1 work) · Autoethnography (1 work) · Creativity (1 work) · Creativity in Education and Neuroscience (1 work) · Design Education and Practice (1 work) · design experiments (1 work) · Differentiation (1 work) · graphic design practice (1 work) · normative expectations (1 work) · Novelty (1 work)

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