Yuanfeng Bao
Biographic Data
| ID | 11185194 |
|---|---|
| NAME | Yuanfeng Bao |
| GIVEN NAMES | Yuanfeng |
| FAMILY NAME | Bao |
| SIGNATURE | BAO Y |
| AFFILIATIONS | Gachon University |
| ORCID | 0009-0003-1784-6934 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Emotional consumption and virtual social interaction
Digital entertainment services have altered social bonding, especially among Gen Z, who find emotional connections in virtual spaces. Reflecting from virtual social interaction to emotional consumption in digital entertainment scenarios, this study examines how Gen Z users build and negotiate their online lives on VR platforms. Based on the symbolic consumption theory and Habermas’ communicative action theory, this study examines the roles of dig…
No prominent works on this page.
Emotional consumption and virtual social interaction
Digital entertainment services have altered social bonding, especially among Gen Z, who find emotional connections in virtual spaces. Reflecting from virtual social interaction to emotional consumption in digital entertainment scenarios, this study examines how Gen Z users build and negotiate their online lives on VR platforms. Based on the symbolic consumption theory and Habermas’ communicative action theory, this study examines the roles of dig…
affective labor (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · digital entertainment (1 work) · Digital Games and Media (1 work) · Digital Marketing and Social Media (1 work) · emotional consumption (1 work) · emotional gratification (1 work) · Generation Z (1 work) · Habermas communicative action (1 work) · identity expression (1 work)