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Domen Bajde

Biographic Data

ID112151
NAMEDomen Bajde
GIVEN NAMESDomen
FAMILY NAMEBajde
SIGNATUREBAJDE D
AFFILIATIONSUniversity of Southern Denmark
ORCID0000-0001-7135-6897
VERIFIEDYes
TOTAL WORKS11
TOTAL CITATIONS56
AUTHOR COUNT10
EDITOR COUNT1
FIRST PUBLICATION YEAR2006
LATEST PUBLICATION YEAR2026
H-INDEX4
  • Digital Singularization: The Socio-Technical Production of Uniqueness

    Open Access•Domen Bajde, Konstantinos Lianidis et al.•ARTICLE•Journal of Consumer Research•2026

    Singularization has long been an essential element of value creation in markets for various types of goods that become prized for their uniqueness, but has only recently gained prominence in digital markets. However, very little is known about how digital goods are singularized (i.e., valorized as unique). We enrich extant research on singularization by shifting attention from physical to digital goods, and by exploring singularization as a socio…

  • Creating Responsible Subjects: The Role of Mediated Affective Encounters

    Open Access•Domen Bajde, Pilar Rojas Gaviria et al.•ARTICLE•Journal of Consumer Research•2021•Cited by: 14•References: 70

    Why do people willingly bestow upon themselves the responsibility to tackle social problems such as poverty? Consumer research has provided valuable insight into how individuals are created as responsible subjects but has yet to account for the crucial role of affective dynamics in subject formation. We draw upon affect theorizing and nascent research on 'affective governmentality' in organization and policy studies to theorize the formation of r…

  • Comparison and cross-pollination of two fields of market systems studies

    Mikkel Nøjgaard, Domen Bajde•ARTICLE•Consumption Markets & Culture•2020

    Market System Dynamics (MSD) and Constructivist Market Studies (CMS) have both emerged to return markets to the center of marketing thought. Arguing that the two fields have only rarely engaged in intellectual exchange, we compare MSD and CMS and consider the potential for their cross-pollination. We first outline the intellectual origins of the two fields and show how they have, in part, been propelled by three overlapping concerns: (1) market o…

  • Liquid retail: Cultural Perspectives on Marketplace Transformation

    Ronan De Kervenoael, Domen Bajde et al.•ARTICLE•Consumption Markets & Culture•2018•Cited by: 4•References: 51

    International audience

  • Feed the dogs: The case of humanitarian communication in social media

    Open Access•Gry Høngsmark Knudsen, Domen Bajde•ARTICLE•MedieKultur Journal of media and…•2016•Cited by: 1•References: 10

    In this paper we address the interplay between networked media and humanitarian communication through the lens of meditization theory in order to forward a more balanced understanding of networked humanitarianism. We analyze a case of humanitarian communication that travelled Facebook in unpredictable ways and demonstrate the breakdown between sender and receiver positions. The case shows how communicative practices are challenged and how humanit…

  • Assembling Consumption: Researching Actors, Networks and Markets

    John Schouten, Diane Martin et al.•BOOK•Assembling Consumption•2015

  • Happy Festivus! Parody as playful consumer resistance

    Ilona Mikkonen, Domen Bajde•ARTICLE•Consumption Markets & Culture•2013•Cited by: 21•References: 67

    Drawing upon literary theory, play and consumer resistance literature, we conceptualize consumer parodic resistance – a resistant form of play that critically refunctions dominant consumption discourses and marketplace ideologies. We explore parodic resistance empirically by analyzing Festivus, a parody of Christmas. Festivus is found to be primarily constructed as a playful rejection of the established grand narratives and conventions of Christm…

  • The Role of Subjective knowledge and Perceived Consequences in Shaping Attitude and Intention Toward Digital Piracy

    Open Access•Mateja Kos Koklic, Domen Bajde et al.•ARTICLE•Economic Research-Ekonomska…•2012

    Digital piracy represents a significant threat, especially to music, film and software industry worldwide. In order to provide insights into consumer behavior related to digital piracy, this study aimed at developing and empirically testing the role of subjective knowledge and three types of expected consequences (i.e., perceived benefits, moral intensity, perceived risk) as antecedents of attitude toward digital piracy and intention to pirate di…

  • Mapping the imaginary of charitable giving

    Domen Bajde•ARTICLE•Consumption Markets & Culture•2012•Cited by: 4•References: 24

    The meaningfulness of charitable giving is largely owed to the imaginary conceptions that underpin this form of giving. Building on Taylor's notion of “social imaginary” and Godelier's work on “gift imaginary,” we theorize the imaginary of charitable giving. Through a combination of qualitative methods the charitable gift imaginary and its role in givers' meaning making are explored in a specific socio-cultural context. The theoretical foundation…

  • Rethinking the social and cultural dimensions of charitable giving

    Domen Bajde•ARTICLE•Consumption Markets & Culture•2009•Cited by: 9•References: 16

    Gifts to distant others, such as charitable giving, represent an important segment of contemporary gift‐giving that has often been overlooked due to the excessive focus on dyadic giving between intimate individuals. In response, this paper adopts a sociological systemic perspective on gift‐giving and focuses on charitable gifts as an emblem of postmodern gift‐giving to distant others. Historical evidence and sociological theory on postmodern soli…

  • Other-Centered Behavior and The Dialectics of Self and Other

    Domen Bajde•ARTICLE•Consumption Markets & Culture•2006•Cited by: 3•References: 42

    The social sciences in general and consumer research in particular have been detrimentally hampered by the presumption of self‐interest as an exclusive foundation of human behavior. As a result, conduct that fails to conform to the self‐interest paradigm has often been ignored, or worse, grossly twisted to fit the dominant categorizations. This article attempts to revisit the self‐interest assumption and renegotiate the subsequent interpretations…

  • Happy Festivus! Parody as playful consumer resistance

    Ilona Mikkonen, Domen Bajde•ARTICLE•Consumption Markets & Culture•2013•Cited by: 21•References: 67

    Drawing upon literary theory, play and consumer resistance literature, we conceptualize consumer parodic resistance – a resistant form of play that critically refunctions dominant consumption discourses and marketplace ideologies. We explore parodic resistance empirically by analyzing Festivus, a parody of Christmas. Festivus is found to be primarily constructed as a playful rejection of the established grand narratives and conventions of Christm…

  • Creating Responsible Subjects: The Role of Mediated Affective Encounters

    Open Access•Domen Bajde, Pilar Rojas Gaviria et al.•ARTICLE•Journal of Consumer Research•2021•Cited by: 14•References: 70

    Why do people willingly bestow upon themselves the responsibility to tackle social problems such as poverty? Consumer research has provided valuable insight into how individuals are created as responsible subjects but has yet to account for the crucial role of affective dynamics in subject formation. We draw upon affect theorizing and nascent research on 'affective governmentality' in organization and policy studies to theorize the formation of r…

  • Rethinking the social and cultural dimensions of charitable giving

    Domen Bajde•ARTICLE•Consumption Markets & Culture•2009•Cited by: 9•References: 16

    Gifts to distant others, such as charitable giving, represent an important segment of contemporary gift‐giving that has often been overlooked due to the excessive focus on dyadic giving between intimate individuals. In response, this paper adopts a sociological systemic perspective on gift‐giving and focuses on charitable gifts as an emblem of postmodern gift‐giving to distant others. Historical evidence and sociological theory on postmodern soli…

  • Liquid retail: Cultural Perspectives on Marketplace Transformation

    Ronan De Kervenoael, Domen Bajde et al.•ARTICLE•Consumption Markets & Culture•2018•Cited by: 4•References: 51

    International audience

  • Mapping the imaginary of charitable giving

    Domen Bajde•ARTICLE•Consumption Markets & Culture•2012•Cited by: 4•References: 24

    The meaningfulness of charitable giving is largely owed to the imaginary conceptions that underpin this form of giving. Building on Taylor's notion of “social imaginary” and Godelier's work on “gift imaginary,” we theorize the imaginary of charitable giving. Through a combination of qualitative methods the charitable gift imaginary and its role in givers' meaning making are explored in a specific socio-cultural context. The theoretical foundation…

  • Other-Centered Behavior and The Dialectics of Self and Other

    Domen Bajde•ARTICLE•Consumption Markets & Culture•2006•Cited by: 3•References: 42

    The social sciences in general and consumer research in particular have been detrimentally hampered by the presumption of self‐interest as an exclusive foundation of human behavior. As a result, conduct that fails to conform to the self‐interest paradigm has often been ignored, or worse, grossly twisted to fit the dominant categorizations. This article attempts to revisit the self‐interest assumption and renegotiate the subsequent interpretations…

  • Feed the dogs: The case of humanitarian communication in social media

    Open Access•Gry Høngsmark Knudsen, Domen Bajde•ARTICLE•MedieKultur Journal of media and…•2016•Cited by: 1•References: 10

    In this paper we address the interplay between networked media and humanitarian communication through the lens of meditization theory in order to forward a more balanced understanding of networked humanitarianism. We analyze a case of humanitarian communication that travelled Facebook in unpredictable ways and demonstrate the breakdown between sender and receiver positions. The case shows how communicative practices are challenged and how humanit…

  • Other-Centered Behavior and The Dialectics of Self and Other

    Domen Bajde•ARTICLE•Consumption Markets & Culture•2006•Cited by: 3•References: 42

    The social sciences in general and consumer research in particular have been detrimentally hampered by the presumption of self‐interest as an exclusive foundation of human behavior. As a result, conduct that fails to conform to the self‐interest paradigm has often been ignored, or worse, grossly twisted to fit the dominant categorizations. This article attempts to revisit the self‐interest assumption and renegotiate the subsequent interpretations…

  • Rethinking the social and cultural dimensions of charitable giving

    Domen Bajde•ARTICLE•Consumption Markets & Culture•2009•Cited by: 9•References: 16

    Gifts to distant others, such as charitable giving, represent an important segment of contemporary gift‐giving that has often been overlooked due to the excessive focus on dyadic giving between intimate individuals. In response, this paper adopts a sociological systemic perspective on gift‐giving and focuses on charitable gifts as an emblem of postmodern gift‐giving to distant others. Historical evidence and sociological theory on postmodern soli…

  • The Role of Subjective knowledge and Perceived Consequences in Shaping Attitude and Intention Toward Digital Piracy

    Open Access•Mateja Kos Koklic, Domen Bajde et al.•ARTICLE•Economic Research-Ekonomska…•2012

    Digital piracy represents a significant threat, especially to music, film and software industry worldwide. In order to provide insights into consumer behavior related to digital piracy, this study aimed at developing and empirically testing the role of subjective knowledge and three types of expected consequences (i.e., perceived benefits, moral intensity, perceived risk) as antecedents of attitude toward digital piracy and intention to pirate di…

  • Mapping the imaginary of charitable giving

    Domen Bajde•ARTICLE•Consumption Markets & Culture•2012•Cited by: 4•References: 24

    The meaningfulness of charitable giving is largely owed to the imaginary conceptions that underpin this form of giving. Building on Taylor's notion of “social imaginary” and Godelier's work on “gift imaginary,” we theorize the imaginary of charitable giving. Through a combination of qualitative methods the charitable gift imaginary and its role in givers' meaning making are explored in a specific socio-cultural context. The theoretical foundation…

  • Happy Festivus! Parody as playful consumer resistance

    Ilona Mikkonen, Domen Bajde•ARTICLE•Consumption Markets & Culture•2013•Cited by: 21•References: 67

    Drawing upon literary theory, play and consumer resistance literature, we conceptualize consumer parodic resistance – a resistant form of play that critically refunctions dominant consumption discourses and marketplace ideologies. We explore parodic resistance empirically by analyzing Festivus, a parody of Christmas. Festivus is found to be primarily constructed as a playful rejection of the established grand narratives and conventions of Christm…

  • Assembling Consumption: Researching Actors, Networks and Markets

    John Schouten, Diane Martin et al.•BOOK•Assembling Consumption•2015

  • Feed the dogs: The case of humanitarian communication in social media

    Open Access•Gry Høngsmark Knudsen, Domen Bajde•ARTICLE•MedieKultur Journal of media and…•2016•Cited by: 1•References: 10

    In this paper we address the interplay between networked media and humanitarian communication through the lens of meditization theory in order to forward a more balanced understanding of networked humanitarianism. We analyze a case of humanitarian communication that travelled Facebook in unpredictable ways and demonstrate the breakdown between sender and receiver positions. The case shows how communicative practices are challenged and how humanit…

  • Liquid retail: Cultural Perspectives on Marketplace Transformation

    Ronan De Kervenoael, Domen Bajde et al.•ARTICLE•Consumption Markets & Culture•2018•Cited by: 4•References: 51

    International audience

  • Comparison and cross-pollination of two fields of market systems studies

    Mikkel Nøjgaard, Domen Bajde•ARTICLE•Consumption Markets & Culture•2020

    Market System Dynamics (MSD) and Constructivist Market Studies (CMS) have both emerged to return markets to the center of marketing thought. Arguing that the two fields have only rarely engaged in intellectual exchange, we compare MSD and CMS and consider the potential for their cross-pollination. We first outline the intellectual origins of the two fields and show how they have, in part, been propelled by three overlapping concerns: (1) market o…

  • Creating Responsible Subjects: The Role of Mediated Affective Encounters

    Open Access•Domen Bajde, Pilar Rojas Gaviria et al.•ARTICLE•Journal of Consumer Research•2021•Cited by: 14•References: 70

    Why do people willingly bestow upon themselves the responsibility to tackle social problems such as poverty? Consumer research has provided valuable insight into how individuals are created as responsible subjects but has yet to account for the crucial role of affective dynamics in subject formation. We draw upon affect theorizing and nascent research on 'affective governmentality' in organization and policy studies to theorize the formation of r…

  • Digital Singularization: The Socio-Technical Production of Uniqueness

    Open Access•Domen Bajde, Konstantinos Lianidis et al.•ARTICLE•Journal of Consumer Research•2026

    Singularization has long been an essential element of value creation in markets for various types of goods that become prized for their uniqueness, but has only recently gained prominence in digital markets. However, very little is known about how digital goods are singularized (i.e., valorized as unique). We enrich extant research on singularization by shifting attention from physical to digital goods, and by exploring singularization as a socio…

Business (6 works) · Psychology (5 works) · Sociology (5 works) · Aesthetics (4 works) · Computer Science (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Epistemology (3 works) · Law (3 works) · Law (3 works) · Marketing (3 works)

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