Rao Muhammad Rashid
Biographic Data
| ID | 1124949 |
|---|---|
| NAME | Rao Muhammad Rashid |
| GIVEN NAMES | Rao Muhammad |
| FAMILY NAME | Rashid |
| SIGNATURE | RASHID R M |
| AFFILIATIONS | Hefei University of Technology |
| ORCID | 0000-0003-4807-4722 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
Examining the Role of Social Factors and Mooring Effects as Moderators on Consumers' Shopping Intentions in Social Commerce Environments
Consumers on social commerce platforms can easily access product information, but these platforms have not attracted potential consumers in emerging economies. Studying the social factors (social support, social presence, and relationship quality) and mooring effects (conformity and personal experience) in social commerce environments is essential for understanding consumers' intentions. This study examines the role of social factors by integrati…
Local Pakistani Citizens' Benefits and Attitudes Toward China-Pakistan Economic Corridor Projects
The China-Pakistan Economic Corridor (CPEC) is a mega development plan in the South Asian region with the mutual cooperation of Pakistan and China. However, CPEC projects are still in the preliminary phase, and scholars and policymakers have continuously assured that CPEC projects will boost the economy of Pakistan through business creation and immense employment opportunities. This study investigated the influence of CPEC projects on the communi…
Young Chinese consumers' brand perception; the role of mianzi as moderator
The basic purpose of this study was to investigate the role of exposure and past experience on consumers' brand perception, as mediated by three variables (perceived quality, brand recall, and satisfaction) and moderated by mianzi. Using data collected from a survey of 331 customers, brand perception models for two diverse kinds of products (high and low involvement) were tested. SmartPLS structural equation modeling was applied to produce models…
Young Chinese consumers' brand perception; the role of mianzi as moderator
The basic purpose of this study was to investigate the role of exposure and past experience on consumers' brand perception, as mediated by three variables (perceived quality, brand recall, and satisfaction) and moderated by mianzi. Using data collected from a survey of 331 customers, brand perception models for two diverse kinds of products (high and low involvement) were tested. SmartPLS structural equation modeling was applied to produce models…
Examining the Role of Social Factors and Mooring Effects as Moderators on Consumers' Shopping Intentions in Social Commerce Environments
Consumers on social commerce platforms can easily access product information, but these platforms have not attracted potential consumers in emerging economies. Studying the social factors (social support, social presence, and relationship quality) and mooring effects (conformity and personal experience) in social commerce environments is essential for understanding consumers' intentions. This study examines the role of social factors by integrati…
Local Pakistani Citizens' Benefits and Attitudes Toward China-Pakistan Economic Corridor Projects
The China-Pakistan Economic Corridor (CPEC) is a mega development plan in the South Asian region with the mutual cooperation of Pakistan and China. However, CPEC projects are still in the preliminary phase, and scholars and policymakers have continuously assured that CPEC projects will boost the economy of Pakistan through business creation and immense employment opportunities. This study investigated the influence of CPEC projects on the communi…
Young Chinese consumers' brand perception; the role of mianzi as moderator
The basic purpose of this study was to investigate the role of exposure and past experience on consumers' brand perception, as mediated by three variables (perceived quality, brand recall, and satisfaction) and moderated by mianzi. Using data collected from a survey of 331 customers, brand perception models for two diverse kinds of products (high and low involvement) were tested. SmartPLS structural equation modeling was applied to produce models…
Examining the Role of Social Factors and Mooring Effects as Moderators on Consumers' Shopping Intentions in Social Commerce Environments
Consumers on social commerce platforms can easily access product information, but these platforms have not attracted potential consumers in emerging economies. Studying the social factors (social support, social presence, and relationship quality) and mooring effects (conformity and personal experience) in social commerce environments is essential for understanding consumers' intentions. This study examines the role of social factors by integrati…
Local Pakistani Citizens' Benefits and Attitudes Toward China-Pakistan Economic Corridor Projects
The China-Pakistan Economic Corridor (CPEC) is a mega development plan in the South Asian region with the mutual cooperation of Pakistan and China. However, CPEC projects are still in the preliminary phase, and scholars and policymakers have continuously assured that CPEC projects will boost the economy of Pakistan through business creation and immense employment opportunities. This study investigated the influence of CPEC projects on the communi…
Business (3 works) · Advertising (2 works) · Customer Service Quality and Loyalty (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Psychology (2 works) · Social Psychology (2 works) · Structural equation modeling (2 works) · Belt and Road Initiative (1 work) · Brand awareness (1 work)