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Ammar Farooq

Biographic Data

ID1127835
NAMEAmmar Farooq
GIVEN NAMESAmmar
FAMILY NAMEFarooq
SIGNATUREFAROOQ A
AFFILIATIONSUniversity of Strathclyde
ORCID0000-0003-4864-3155
VERIFIEDYes
TOTAL WORKS12
TOTAL CITATIONS11
AUTHOR COUNT12
EDITOR COUNT0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Evolving Technology Use and Embeded Security Practices Among Finnish Adolescents

    Open Access•Ammar Farooq, Naurin Farooq Khan et al.•ARTICLE•Human Behavior and Emerging…•2026

    The study examines Finnish adolescents′ evolving technology use and security practices across two survey waves conducted in 2018 and 2020. Adopting a longitudinal trend perspective, the study explores how adolescents′ engagement with digital devices, services, and security‐related behaviors evolved over time, without attributing observed changes to a single external cause. The data were collected via online questionnaires from N = 280 adolescents…

  • AI-generated personas

    Open Access•Joni Salminen, Lene Nielsen et al.•ARTICLE•International Journal of…•2026

  • The effect of religiosity and cultural conservatism on digital privacy concerns

    Open Access•Waseem Haider, Justin D Martins et al.•ARTICLE•International Communication Gazette•2025•References: 12

    This study examines the influence of religiosity and cultural conservatism on digital privacy concerns (DPC) among internet users from five Arab countries. Across four waves (2017–2022), in-person and telephone interviews captured responses from 18,160 adults in Saudi Arabia, Tunisia, Lebanon, Qatar, and the United Arab Emirates (UAE). We fitted random-intercept multilevel regressions that nest individuals within country-by-wave clusters, allowin…

  • Does negative buzz result in social media discontinuation? Investigating the effects of negative word of mouth in the United States, India, and Finland

    Open Access•Ammar Farooq, Joni Salminen et al.•ARTICLE•Technology in Society•2025•References: 4

    Negative Word-of-mouth (WOM) significantly influences how users form attitudes toward digital platforms, yet little is known about its role in social media discontinuation. Grounded in Social Cognitive Theory (SCT), this study investigates how two types of negative WOM, online and offline, influence users’ perceptions of privacy and social media discontinuation intent among WhatsApp users in the United States (n=309), India (n=271), and Finland (…

  • Explaining technology migration against the change in terms of use

    Open Access•Laila Dahabiyeh, Ammar Farooq et al.•ARTICLE•Information Technology and People•2024

    Purpose During the past few years, social media has faced the challenge of maintaining its user base. Reports show that the social media giants such as Facebook and Twitter experienced a decline in their users. Taking WhatsApp's recent change of its terms of use as the case of this study and using the push-pull-mooring model and a configurational perspective, this study aims to identify pathways for switching intentions. Design/methodology/approa…

  • Role of shared identity and agency trust in online voting among Finnish citizens

    Open Access•Ammar Farooq, Merrill Warkentin et al.•ARTICLE•Technology in Society•2024•Cited by: 1•References: 69

    This study examined the impact of shared identity and agency trust, governmental vs. third party, on the intention to vote online among Finnish citizens. Using the integrated model of shared identity and trust as a theoretical lens, a within-subject quasi-experiment was conducted to understand the impact of agency trust on intention to vote online. The model was tested using data from 248 Finnish citizens using PLS-SEM. We found that citizens’ pe…

  • Social media discontinuation

    Open Access•Ammar Farooq, Ali Farooq et al.•ARTICLE•Telematics and Informatics•2023

    Recent practical reports reveal that users leave social media. This behavior is named social media discontinuation (SMD) and is attributed to stress, fatigue, and further negative effects caused while using social media. While current literature points to some causes of SMD, a systematic literature review is needed to identify current research trends, carve out future research directions, and guide practitioners in encouraging users not to close …

  • Higher Education during Lockdown

    Open Access•Samuli Laato, Ammar Farooq et al.•ARTICLE•Education Research International•2022

    Countries globally reacted to the COVID-19 pandemic by imposing lockdowns, and as a consequence, higher education institutions were forced to rapidly transition into distance learning. Here, technology played a paramount role as the enabler of remote learning and shaping teaching practices. The aim of this study is to understand the broad trends in higher education during the early lockdown transitions and the role of technology in this process t…

  • Impacts of Public Health Insurance on Occupational Upgrading

    Open Access•Ammar Farooq, Adriana Kugler•ARTICLE•Industrial and Labor Relations…•2022•References: 27

    Using data from the Current Population Survey's Merged Outgoing Rotation Groups, the authors examine whether greater Medicaid generosity encourages people to switch toward better quality occupations. Exploiting variation in Medicaid eligibility expansions for children across states during the 1990s and early 2000s, they find that a one standard deviation increase in Medicaid infant income thresholds increased the likelihood that working parents m…

  • Understanding the impact of information sources on Covid-19 related preventive measures in Finland

    Open Access•Ammar Farooq, Ali Farooq et al.•ARTICLE•Technology in Society•2021•Cited by: 10

    The COVID-19 pandemic amplified the influence of information reporting on human behavior, as people were forced to quickly adapt to a new health threatening situation by relying on new information. Drawing from protection-motivation and cognitive load theories, we formulated a structural model eliciting the impact of the three online information sources: (1) social media, (2) official websites, and (3) other online news sources; on motivation to …

  • Impact of Online Information on Self-Isolation Intention During the Covid-19 Pandemic

    Open Access•Ammar Farooq, Samuli Laato et al.•ARTICLE•Journal of Medical Internet…•2020

    BACKGROUND: During the coronavirus disease (COVID-19) pandemic, governments issued movement restrictions and placed areas into quarantine to combat the spread of the disease. In addition, individuals were encouraged to adopt personal health measures such as social isolation. Information regarding the disease and recommended avoidance measures were distributed through a variety of channels including social media, news websites, and emails. Previou…

  • Unusual purchasing behavior during the early stages of the Covid-19 pandemic

    Open Access•Samuli Laato, A K M Najmul Islam et al.•ARTICLE•Journal of Retailing and Consumer…•2020

    During the COVID-19 pandemic, unusual consumer behavior, such as hoarding toilet paper, was reported globally. We investigated this behavior when fears of consumer market disruptions started circulating, to capture human behavior in this unique situation. Based on the stimulus-organism-response (S-O-R) framework, we propose a structural model connecting exposure to online information sources (environmental stimuli) to two behavioral responses: un…

  • Understanding the impact of information sources on Covid-19 related preventive measures in Finland

    Open Access•Ammar Farooq, Ali Farooq et al.•ARTICLE•Technology in Society•2021•Cited by: 10

    The COVID-19 pandemic amplified the influence of information reporting on human behavior, as people were forced to quickly adapt to a new health threatening situation by relying on new information. Drawing from protection-motivation and cognitive load theories, we formulated a structural model eliciting the impact of the three online information sources: (1) social media, (2) official websites, and (3) other online news sources; on motivation to …

  • Role of shared identity and agency trust in online voting among Finnish citizens

    Open Access•Ammar Farooq, Merrill Warkentin et al.•ARTICLE•Technology in Society•2024•Cited by: 1•References: 69

    This study examined the impact of shared identity and agency trust, governmental vs. third party, on the intention to vote online among Finnish citizens. Using the integrated model of shared identity and trust as a theoretical lens, a within-subject quasi-experiment was conducted to understand the impact of agency trust on intention to vote online. The model was tested using data from 248 Finnish citizens using PLS-SEM. We found that citizens’ pe…

  • Impact of Online Information on Self-Isolation Intention During the Covid-19 Pandemic

    Open Access•Ammar Farooq, Samuli Laato et al.•ARTICLE•Journal of Medical Internet…•2020

    BACKGROUND: During the coronavirus disease (COVID-19) pandemic, governments issued movement restrictions and placed areas into quarantine to combat the spread of the disease. In addition, individuals were encouraged to adopt personal health measures such as social isolation. Information regarding the disease and recommended avoidance measures were distributed through a variety of channels including social media, news websites, and emails. Previou…

  • Unusual purchasing behavior during the early stages of the Covid-19 pandemic

    Open Access•Samuli Laato, A K M Najmul Islam et al.•ARTICLE•Journal of Retailing and Consumer…•2020

    During the COVID-19 pandemic, unusual consumer behavior, such as hoarding toilet paper, was reported globally. We investigated this behavior when fears of consumer market disruptions started circulating, to capture human behavior in this unique situation. Based on the stimulus-organism-response (S-O-R) framework, we propose a structural model connecting exposure to online information sources (environmental stimuli) to two behavioral responses: un…

  • Understanding the impact of information sources on Covid-19 related preventive measures in Finland

    Open Access•Ammar Farooq, Ali Farooq et al.•ARTICLE•Technology in Society•2021•Cited by: 10

    The COVID-19 pandemic amplified the influence of information reporting on human behavior, as people were forced to quickly adapt to a new health threatening situation by relying on new information. Drawing from protection-motivation and cognitive load theories, we formulated a structural model eliciting the impact of the three online information sources: (1) social media, (2) official websites, and (3) other online news sources; on motivation to …

  • Higher Education during Lockdown

    Open Access•Samuli Laato, Ammar Farooq et al.•ARTICLE•Education Research International•2022

    Countries globally reacted to the COVID-19 pandemic by imposing lockdowns, and as a consequence, higher education institutions were forced to rapidly transition into distance learning. Here, technology played a paramount role as the enabler of remote learning and shaping teaching practices. The aim of this study is to understand the broad trends in higher education during the early lockdown transitions and the role of technology in this process t…

  • Impacts of Public Health Insurance on Occupational Upgrading

    Open Access•Ammar Farooq, Adriana Kugler•ARTICLE•Industrial and Labor Relations…•2022•References: 27

    Using data from the Current Population Survey's Merged Outgoing Rotation Groups, the authors examine whether greater Medicaid generosity encourages people to switch toward better quality occupations. Exploiting variation in Medicaid eligibility expansions for children across states during the 1990s and early 2000s, they find that a one standard deviation increase in Medicaid infant income thresholds increased the likelihood that working parents m…

  • Social media discontinuation

    Open Access•Ammar Farooq, Ali Farooq et al.•ARTICLE•Telematics and Informatics•2023

    Recent practical reports reveal that users leave social media. This behavior is named social media discontinuation (SMD) and is attributed to stress, fatigue, and further negative effects caused while using social media. While current literature points to some causes of SMD, a systematic literature review is needed to identify current research trends, carve out future research directions, and guide practitioners in encouraging users not to close …

  • Explaining technology migration against the change in terms of use

    Open Access•Laila Dahabiyeh, Ammar Farooq et al.•ARTICLE•Information Technology and People•2024

    Purpose During the past few years, social media has faced the challenge of maintaining its user base. Reports show that the social media giants such as Facebook and Twitter experienced a decline in their users. Taking WhatsApp's recent change of its terms of use as the case of this study and using the push-pull-mooring model and a configurational perspective, this study aims to identify pathways for switching intentions. Design/methodology/approa…

  • Role of shared identity and agency trust in online voting among Finnish citizens

    Open Access•Ammar Farooq, Merrill Warkentin et al.•ARTICLE•Technology in Society•2024•Cited by: 1•References: 69

    This study examined the impact of shared identity and agency trust, governmental vs. third party, on the intention to vote online among Finnish citizens. Using the integrated model of shared identity and trust as a theoretical lens, a within-subject quasi-experiment was conducted to understand the impact of agency trust on intention to vote online. The model was tested using data from 248 Finnish citizens using PLS-SEM. We found that citizens’ pe…

  • The effect of religiosity and cultural conservatism on digital privacy concerns

    Open Access•Waseem Haider, Justin D Martins et al.•ARTICLE•International Communication Gazette•2025•References: 12

    This study examines the influence of religiosity and cultural conservatism on digital privacy concerns (DPC) among internet users from five Arab countries. Across four waves (2017–2022), in-person and telephone interviews captured responses from 18,160 adults in Saudi Arabia, Tunisia, Lebanon, Qatar, and the United Arab Emirates (UAE). We fitted random-intercept multilevel regressions that nest individuals within country-by-wave clusters, allowin…

  • Does negative buzz result in social media discontinuation? Investigating the effects of negative word of mouth in the United States, India, and Finland

    Open Access•Ammar Farooq, Joni Salminen et al.•ARTICLE•Technology in Society•2025•References: 4

    Negative Word-of-mouth (WOM) significantly influences how users form attitudes toward digital platforms, yet little is known about its role in social media discontinuation. Grounded in Social Cognitive Theory (SCT), this study investigates how two types of negative WOM, online and offline, influence users’ perceptions of privacy and social media discontinuation intent among WhatsApp users in the United States (n=309), India (n=271), and Finland (…

  • Evolving Technology Use and Embeded Security Practices Among Finnish Adolescents

    Open Access•Ammar Farooq, Naurin Farooq Khan et al.•ARTICLE•Human Behavior and Emerging…•2026

    The study examines Finnish adolescents′ evolving technology use and security practices across two survey waves conducted in 2018 and 2020. Adopting a longitudinal trend perspective, the study explores how adolescents′ engagement with digital devices, services, and security‐related behaviors evolved over time, without attributing observed changes to a single external cause. The data were collected via online questionnaires from N = 280 adolescents…

  • AI-generated personas

    Open Access•Joni Salminen, Lene Nielsen et al.•ARTICLE•International Journal of…•2026

Computer Science (7 works) · Psychology (7 works) · Social media (6 works) · World Wide Web (5 works) · Business (4 works) · COVID-19 and Mental Health (4 works) · Medicine (4 works) · Pandemic (4 works) · Political science (4 works) · Social Psychology (4 works)

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