Martin Bayly
Biographic Data
| ID | 1128726 |
|---|---|
| NAME | Martin Bayly |
| GIVEN NAMES | Martin |
| FAMILY NAME | Bayly |
| SIGNATURE | BAYLY M |
| AFFILIATIONS | Cancer Council Victoria |
| ORCID | 0000-0001-8072-783X |
| VERIFIED | Yes |
| TOTAL WORKS | 21 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 21 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Thank You to Reviewers
Obesity prevention and related public health advertising versus competing commercial advertising expenditure in Australia
Mass media campaigns can change attitudes and behaviours to improve population health. However, a key challenge is achieving share of voice in a complex and cluttered media environment. The aim of this study was to compare advertising expenditure on public health campaigns for obesity prevention (and related healthy eating and physical activity campaigns) with competing commercial categories of (a) sugary drinks, (b) artificially sweetened drinks…
Evidence of cushioning of tobacco tax increases in large retailers in Australia
This study has demonstrated evidence of cushioning of tax increases of FMC and RYO products in large Australian supermarkets. The monthly per cent change in price significantly increased several months after routine excise indexation and in the 2 months following a large annual excise increase. Further research with a larger sample of products and stores is needed to confirm these findings
Are anti-smoking social norms associated with tobacco control mass media campaigns, tax and policy changes? Findings from an Australian serial cross-sectional population study of smokers
Smokers' perceptions of family and friends' disapproval of their smoking was more common after exposure to fear-evoking tobacco control campaigns and after large tobacco tax increases were announced and implemented
The making of global International Relations
The making of global International Relations: origins and evolution of IR at its centenary. By Amitav Acharya and Barry Buzan. Cambridge: Cambridge University Press. 2019. 396pp. £74.99. ISBN978 1 10848 017 8. Available as e-book
Thank you to our reviewers
Who uses rollies? Trends in product offerings, price and use of roll-your-own tobacco in Australia
Objective We examined the roll-your-own (RYO) tobacco product market in Australia from 2001 to 2016. Trends in use of RYO tobacco among Australian adults were examined for 2004–2016. Methods Changes in brand availability, pouch sizes and lowest priced products were noted from trade magazines. Prevalence of smoking of RYO and factory-made (FM) cigarettes among those 18 years and older was obtained from five consecutive waves of a large (n>21 000) …
Tobacco product developments in the Australian market in the 4 years following plain packaging
This paper aimed to identify continued and emerging trends in the Australian tobacco market following plain packaging implementation, over a period of substantial increases in tobacco taxes. Since 2012, our surveillance activities (including review of trade product and price lists, ingredient reports submitted by tobacco companies to government and monitoring of the retail environment) found several trends in the factory-made cigarette market. Th…
Tobacco price boards as a promotional strategy—a longitudinal observational study in Australian retailers
Price boards promote tobacco products in ways that undermine the effectiveness of tax policy as a means of discouraging consumption. Communication to consumers about prices should be restricted to information sheets provided to adult smokers on request at the point of sale
The advertised price of cigarette packs in retail outlets across Australia before and after the implementation of plain packaging
Objective This study monitored the advertised price of the most prominently promoted and the cheapest single packs of cigarettes in Australian retail outlets before and after the implementation of plain packaging. Methods A panel of 421 outlets in four large Australian cities was visited monthly from May 2012 to August 2013 and the brand, pack size and price of the most-prominently listed and lowest-priced single cigarette pack were recorded from…
Personal pack display and active smoking at outdoor café strips
This study demonstrated a sustained reduction in visibility of tobacco products and smoking in public, particularly in the presence of children, from pre-PP to 1 year post-PP. This effect is likely to reduce smoking-related social norms, thereby weakening an important influence on smoking uptake and better supporting quit attempts
Plain packaging
The Australian approach to tobacco control has been a comprehensive one, encompassing mass media campaigns, consumer information, taxation policy, access for smokers to smoking cessation advice and pharmaceutical treatments, protection from exposure to tobacco smoke and regulation of promotion. World-first legislation to standardise the packaging of tobacco was a logical next step to further reduce misleadingly reassuring promotion of a product k…
Did the recommended retail price of tobacco products fall in Australia following the implementation of plain packaging
The RRPs of tobacco products were higher in real terms 1 year after Australia's plain packaging legislation was implemented. These increases exceeded increases resulting from Consumer Price Index (CPI) indexation of duty and occurred across all three major manufacturers for both factory made and RYO brands, all three cigarette market segments and all major pack sizes
Changes in use of types of tobacco products by pack sizes and price segments, prices paid and consumption following the introduction of plain packaging in Australia
Introduction of PP was associated with an increase in use of value brands, likely due to increased numbers available and smaller increases in prices for value relative to premium brands. Reported consumption declined following the December 2013 tax increase
Standardised packaging and new enlarged graphic health warnings for tobacco products in Australia—legislative requirements and implementation of the Tobacco Plain Packaging Act 2011 and the Competitio…
This paper describes the development, content and implementation of two pieces of Australian tobacco control legislation: one to standardise the packaging of tobacco products and the other to introduce new, enlarged graphic health warnings. It describes the process of legislative drafting, public consultation and parliamentary consideration. It summarises exactly how tobacco products have been required to look since late 2012. Finally, it describ…
Tobacco product developments coinciding with the implementation of plain packaging in Australia
Australia's plain packaging legislation was passed in the lower house of the Australian Parliament on 21 November 2011, and was signed into law a few weeks later on 1 December 2011.1 The legislation requires that all tobacco sold at retail in Australia after 1 December 2012 be packaged in drab, dark brown packs, with standardised lettering for the brand name (in Pantone Cool Gray, 2C Lucida Sans regular font, size 14, with no capital letters apar…
Responses to antismoking radio and television advertisements among adult smokers and non-smokers across Africa
This first systematic study of tobacco control advertisements in Africa is consistent with findings from other countries, suggesting that graphic health-harms ads developed and used in other countries could also be effective in African countries. This implies that adaptation would be a successful approach in Africa, where scarce resources for tobacco control communications can be focused on advertising dissemination, saving programmes from the co…
Product retrieval time in small tobacco retail outlets before and after the Australian plain packaging policy
Retailers quickly gained experience with the new plain packaging legislation, evidenced by retrieval time having returned to the baseline range by the second week of implementation and remaining so several months later. The long retrieval times predicted by tobacco industry-funded retailer groups and the consequent costs they predicted would fall upon small retailers from plain packaging are unlikely to eventuate
The silent salesman
Tobacco packs are frequently seen on table-tops in café strips, providing many opportunities for other patrons and passers-by to be incidentally exposed to cigarette brand names and imagery. Use of cigarette cases is rare, suggesting that smokers eventually habituate to pictorial warnings on branded packs and/or find repeated decanting of each newly purchased branded pack into a case to be inconvenient
Potential effectiveness of anti-smoking advertisement types in ten low and middle income countries
Smokers' responses to television advertisements about the serious harms of tobacco use
Television ads that graphically communicate the serious harms of tobacco use are likely to be effective with smokers in low- to middle-income countries and can be readily translated and adapted for local use. Ads with complex medical terms or metaphors, or those that feature personal testimonials, are more variable and at least require more careful pre-testing and adaptation to maximise their potential
The making of global International Relations
The making of global International Relations: origins and evolution of IR at its centenary. By Amitav Acharya and Barry Buzan. Cambridge: Cambridge University Press. 2019. 396pp. £74.99. ISBN978 1 10848 017 8. Available as e-book
Potential effectiveness of anti-smoking advertisement types in ten low and middle income countries
Smokers' responses to television advertisements about the serious harms of tobacco use
Television ads that graphically communicate the serious harms of tobacco use are likely to be effective with smokers in low- to middle-income countries and can be readily translated and adapted for local use. Ads with complex medical terms or metaphors, or those that feature personal testimonials, are more variable and at least require more careful pre-testing and adaptation to maximise their potential
Product retrieval time in small tobacco retail outlets before and after the Australian plain packaging policy
Retailers quickly gained experience with the new plain packaging legislation, evidenced by retrieval time having returned to the baseline range by the second week of implementation and remaining so several months later. The long retrieval times predicted by tobacco industry-funded retailer groups and the consequent costs they predicted would fall upon small retailers from plain packaging are unlikely to eventuate
The silent salesman
Tobacco packs are frequently seen on table-tops in café strips, providing many opportunities for other patrons and passers-by to be incidentally exposed to cigarette brand names and imagery. Use of cigarette cases is rare, suggesting that smokers eventually habituate to pictorial warnings on branded packs and/or find repeated decanting of each newly purchased branded pack into a case to be inconvenient
Potential effectiveness of anti-smoking advertisement types in ten low and middle income countries
Tobacco product developments coinciding with the implementation of plain packaging in Australia
Australia's plain packaging legislation was passed in the lower house of the Australian Parliament on 21 November 2011, and was signed into law a few weeks later on 1 December 2011.1 The legislation requires that all tobacco sold at retail in Australia after 1 December 2012 be packaged in drab, dark brown packs, with standardised lettering for the brand name (in Pantone Cool Gray, 2C Lucida Sans regular font, size 14, with no capital letters apar…
Responses to antismoking radio and television advertisements among adult smokers and non-smokers across Africa
This first systematic study of tobacco control advertisements in Africa is consistent with findings from other countries, suggesting that graphic health-harms ads developed and used in other countries could also be effective in African countries. This implies that adaptation would be a successful approach in Africa, where scarce resources for tobacco control communications can be focused on advertising dissemination, saving programmes from the co…
The advertised price of cigarette packs in retail outlets across Australia before and after the implementation of plain packaging
Objective This study monitored the advertised price of the most prominently promoted and the cheapest single packs of cigarettes in Australian retail outlets before and after the implementation of plain packaging. Methods A panel of 421 outlets in four large Australian cities was visited monthly from May 2012 to August 2013 and the brand, pack size and price of the most-prominently listed and lowest-priced single cigarette pack were recorded from…
Personal pack display and active smoking at outdoor café strips
This study demonstrated a sustained reduction in visibility of tobacco products and smoking in public, particularly in the presence of children, from pre-PP to 1 year post-PP. This effect is likely to reduce smoking-related social norms, thereby weakening an important influence on smoking uptake and better supporting quit attempts
Plain packaging
The Australian approach to tobacco control has been a comprehensive one, encompassing mass media campaigns, consumer information, taxation policy, access for smokers to smoking cessation advice and pharmaceutical treatments, protection from exposure to tobacco smoke and regulation of promotion. World-first legislation to standardise the packaging of tobacco was a logical next step to further reduce misleadingly reassuring promotion of a product k…
Did the recommended retail price of tobacco products fall in Australia following the implementation of plain packaging
The RRPs of tobacco products were higher in real terms 1 year after Australia's plain packaging legislation was implemented. These increases exceeded increases resulting from Consumer Price Index (CPI) indexation of duty and occurred across all three major manufacturers for both factory made and RYO brands, all three cigarette market segments and all major pack sizes
Changes in use of types of tobacco products by pack sizes and price segments, prices paid and consumption following the introduction of plain packaging in Australia
Introduction of PP was associated with an increase in use of value brands, likely due to increased numbers available and smaller increases in prices for value relative to premium brands. Reported consumption declined following the December 2013 tax increase
Standardised packaging and new enlarged graphic health warnings for tobacco products in Australia—legislative requirements and implementation of the Tobacco Plain Packaging Act 2011 and the Competitio…
This paper describes the development, content and implementation of two pieces of Australian tobacco control legislation: one to standardise the packaging of tobacco products and the other to introduce new, enlarged graphic health warnings. It describes the process of legislative drafting, public consultation and parliamentary consideration. It summarises exactly how tobacco products have been required to look since late 2012. Finally, it describ…
Tobacco product developments in the Australian market in the 4 years following plain packaging
This paper aimed to identify continued and emerging trends in the Australian tobacco market following plain packaging implementation, over a period of substantial increases in tobacco taxes. Since 2012, our surveillance activities (including review of trade product and price lists, ingredient reports submitted by tobacco companies to government and monitoring of the retail environment) found several trends in the factory-made cigarette market. Th…
Tobacco price boards as a promotional strategy—a longitudinal observational study in Australian retailers
Price boards promote tobacco products in ways that undermine the effectiveness of tax policy as a means of discouraging consumption. Communication to consumers about prices should be restricted to information sheets provided to adult smokers on request at the point of sale
Thank you to our reviewers
Who uses rollies? Trends in product offerings, price and use of roll-your-own tobacco in Australia
Objective We examined the roll-your-own (RYO) tobacco product market in Australia from 2001 to 2016. Trends in use of RYO tobacco among Australian adults were examined for 2004–2016. Methods Changes in brand availability, pouch sizes and lowest priced products were noted from trade magazines. Prevalence of smoking of RYO and factory-made (FM) cigarettes among those 18 years and older was obtained from five consecutive waves of a large (n>21 000) …
Are anti-smoking social norms associated with tobacco control mass media campaigns, tax and policy changes? Findings from an Australian serial cross-sectional population study of smokers
Smokers' perceptions of family and friends' disapproval of their smoking was more common after exposure to fear-evoking tobacco control campaigns and after large tobacco tax increases were announced and implemented
The making of global International Relations
The making of global International Relations: origins and evolution of IR at its centenary. By Amitav Acharya and Barry Buzan. Cambridge: Cambridge University Press. 2019. 396pp. £74.99. ISBN978 1 10848 017 8. Available as e-book
Evidence of cushioning of tobacco tax increases in large retailers in Australia
This study has demonstrated evidence of cushioning of tax increases of FMC and RYO products in large Australian supermarkets. The monthly per cent change in price significantly increased several months after routine excise indexation and in the 2 months following a large annual excise increase. Further research with a larger sample of products and stores is needed to confirm these findings
Obesity prevention and related public health advertising versus competing commercial advertising expenditure in Australia
Mass media campaigns can change attitudes and behaviours to improve population health. However, a key challenge is achieving share of voice in a complex and cluttered media environment. The aim of this study was to compare advertising expenditure on public health campaigns for obesity prevention (and related healthy eating and physical activity campaigns) with competing commercial categories of (a) sugary drinks, (b) artificially sweetened drinks…
Thank You to Reviewers
Medicine (17 works) · Business (15 works) · Advertising (14 works) · Smoking Behavior and Cessation (14 works) · Environmental health (13 works) · Obesity, Physical Activity, Diet (9 works) · Public health (9 works) · Marketing (8 works) · Tobacco control (8 works) · Global Public Health Policies and Epidemiology (7 works)