Dannie Kjeldgaard
Biographic Data
| ID | 112929 |
|---|---|
| NAME | Dannie Kjeldgaard |
| GIVEN NAMES | Dannie |
| FAMILY NAME | Kjeldgaard |
| SIGNATURE | KJELDGAARD D |
| AFFILIATIONS | University of Southern Denmark |
| ORCID | 0000-0001-5306-7928 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 119 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2003 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 5 |
Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants
Cosmopolitanism is often cast as an elite cultural orientation and as a privileged disposition to an increasingly globalized marketplace, instigated by, and lived through, mobility. But how does cosmopolitanism evolve among consumers at intersectional subordinate positions of power? This article analyzes the emergence of cosmopolitanism through a 9 year longitudinal extended case study of female migrants with low levels of resources. Through the …
CMC in a hyper-globalized age
Consumer-brand assemblages in advertising: An Analysis of Skin, Identity, and Tattoos in Ads
This paper discusses how the use of tattoos in advertising renders diverse brand–consumer assemblages visible. In considering advertising practitioners as professionals of entanglement, the paper emphasizes the embeddedness of practitioners’ use of tattoo symbolism in institutionalized marketing systems and in the cultural history of tattooing. In accordance with the recent emphasis on the importance of material devices for understanding contempo…
The meaning of style? Style reflexivity among Danish high school youths
In much of the cultural theory literature on youth, style has been said to have started as an expression of subcultural class and transformed into individualized identity projects in neo‐tribal sociality. This article discusses young, Danish consumers' discourses on style and style practice. The key characteristic of their style practice is the reflexivity they bring to bear on their negotiation of global style expression in local identity projec…
Coffee Grounds and the Global Cup: Glocal Consumer Culture in Scandinavia
The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference
In this article we present an analysis of global youth cultural consumption based on a multisited empirical study of young consumers in Denmark and Greenland. We treat youth culture as a market ideology by tracing the emergence of youth culture in relation to marketing and how the ideology has glocalized. This transnational market ideology is manifested in the glocalization of three structures of common difference that organize our data: identity…
Postassimilationist Ethnic Consumer Research: Qualifications and Extensions
Data collected among Greenlandic immigrants in Denmark fuel a critical examination of the postassimilationist model of ethnic consumer behavior in a non–North American context. We find that Greenlandic consumer acculturation is broadly supportive of the postassimilationist model. However, acculturative processes in the Danish context lead immigrants to adopt identity positions not entirely consistent with those reported in previous postassimilati…
Prisoners in Paradise: Subcultural Resistance to the Marketization of Tattooing
This study explores the increasingly popular use of brand symbols as imagery for tattooing. Through interviews with tattoo artists and netnographic research in tattoo communities, we capture a perceived boundary between the sacred, non‐commercial sphere of tattooing and the profane, profit maximizing sphere of the commercial world. In the tattoo subculture, brands are generally considered inappropriate for tattooing. Nevertheless, the tattoo arti…
Youth Identities in the Global Cultural Economy: Central and Peripheral Consumer Culture in Denmark and Greenland
Based on a qualitative study among high school students from metropolitan and rural areas in Denmark and Greenland, the article discusses the identity discourses of young people in the global cultural economy and how young people's position in structures of centre and periphery is generative of certain discourses of identity. The discourses are to a large extent generated in relation to consumption and consumer culture, in particular among those …
Postassimilationist Ethnic Consumer Research: Qualifications and Extensions
Data collected among Greenlandic immigrants in Denmark fuel a critical examination of the postassimilationist model of ethnic consumer behavior in a non–North American context. We find that Greenlandic consumer acculturation is broadly supportive of the postassimilationist model. However, acculturative processes in the Danish context lead immigrants to adopt identity positions not entirely consistent with those reported in previous postassimilati…
The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference
In this article we present an analysis of global youth cultural consumption based on a multisited empirical study of young consumers in Denmark and Greenland. We treat youth culture as a market ideology by tracing the emergence of youth culture in relation to marketing and how the ideology has glocalized. This transnational market ideology is manifested in the glocalization of three structures of common difference that organize our data: identity…
Prisoners in Paradise: Subcultural Resistance to the Marketization of Tattooing
This study explores the increasingly popular use of brand symbols as imagery for tattooing. Through interviews with tattoo artists and netnographic research in tattoo communities, we capture a perceived boundary between the sacred, non‐commercial sphere of tattooing and the profane, profit maximizing sphere of the commercial world. In the tattoo subculture, brands are generally considered inappropriate for tattooing. Nevertheless, the tattoo arti…
Coffee Grounds and the Global Cup: Glocal Consumer Culture in Scandinavia
Consumer-brand assemblages in advertising: An Analysis of Skin, Identity, and Tattoos in Ads
This paper discusses how the use of tattoos in advertising renders diverse brand–consumer assemblages visible. In considering advertising practitioners as professionals of entanglement, the paper emphasizes the embeddedness of practitioners’ use of tattoo symbolism in institutionalized marketing systems and in the cultural history of tattooing. In accordance with the recent emphasis on the importance of material devices for understanding contempo…
Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants
Cosmopolitanism is often cast as an elite cultural orientation and as a privileged disposition to an increasingly globalized marketplace, instigated by, and lived through, mobility. But how does cosmopolitanism evolve among consumers at intersectional subordinate positions of power? This article analyzes the emergence of cosmopolitanism through a 9 year longitudinal extended case study of female migrants with low levels of resources. Through the …
Youth Identities in the Global Cultural Economy: Central and Peripheral Consumer Culture in Denmark and Greenland
Based on a qualitative study among high school students from metropolitan and rural areas in Denmark and Greenland, the article discusses the identity discourses of young people in the global cultural economy and how young people's position in structures of centre and periphery is generative of certain discourses of identity. The discourses are to a large extent generated in relation to consumption and consumer culture, in particular among those …
CMC in a hyper-globalized age
Youth Identities in the Global Cultural Economy: Central and Peripheral Consumer Culture in Denmark and Greenland
Based on a qualitative study among high school students from metropolitan and rural areas in Denmark and Greenland, the article discusses the identity discourses of young people in the global cultural economy and how young people's position in structures of centre and periphery is generative of certain discourses of identity. The discourses are to a large extent generated in relation to consumption and consumer culture, in particular among those …
Postassimilationist Ethnic Consumer Research: Qualifications and Extensions
Data collected among Greenlandic immigrants in Denmark fuel a critical examination of the postassimilationist model of ethnic consumer behavior in a non–North American context. We find that Greenlandic consumer acculturation is broadly supportive of the postassimilationist model. However, acculturative processes in the Danish context lead immigrants to adopt identity positions not entirely consistent with those reported in previous postassimilati…
Prisoners in Paradise: Subcultural Resistance to the Marketization of Tattooing
This study explores the increasingly popular use of brand symbols as imagery for tattooing. Through interviews with tattoo artists and netnographic research in tattoo communities, we capture a perceived boundary between the sacred, non‐commercial sphere of tattooing and the profane, profit maximizing sphere of the commercial world. In the tattoo subculture, brands are generally considered inappropriate for tattooing. Nevertheless, the tattoo arti…
The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference
In this article we present an analysis of global youth cultural consumption based on a multisited empirical study of young consumers in Denmark and Greenland. We treat youth culture as a market ideology by tracing the emergence of youth culture in relation to marketing and how the ideology has glocalized. This transnational market ideology is manifested in the glocalization of three structures of common difference that organize our data: identity…
Coffee Grounds and the Global Cup: Glocal Consumer Culture in Scandinavia
The meaning of style? Style reflexivity among Danish high school youths
In much of the cultural theory literature on youth, style has been said to have started as an expression of subcultural class and transformed into individualized identity projects in neo‐tribal sociality. This article discusses young, Danish consumers' discourses on style and style practice. The key characteristic of their style practice is the reflexivity they bring to bear on their negotiation of global style expression in local identity projec…
Consumer-brand assemblages in advertising: An Analysis of Skin, Identity, and Tattoos in Ads
This paper discusses how the use of tattoos in advertising renders diverse brand–consumer assemblages visible. In considering advertising practitioners as professionals of entanglement, the paper emphasizes the embeddedness of practitioners’ use of tattoo symbolism in institutionalized marketing systems and in the cultural history of tattooing. In accordance with the recent emphasis on the importance of material devices for understanding contempo…
CMC in a hyper-globalized age
Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants
Cosmopolitanism is often cast as an elite cultural orientation and as a privileged disposition to an increasingly globalized marketplace, instigated by, and lived through, mobility. But how does cosmopolitanism evolve among consumers at intersectional subordinate positions of power? This article analyzes the emergence of cosmopolitanism through a 9 year longitudinal extended case study of female migrants with low levels of resources. Through the …
Aesthetics (7 works) · Sociology (7 works) · Art (6 works) · Political science (6 works) · Advertising (4 works) · Business (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Identity (music (3 works) · Migration, Ethnicity, and Economy (3 works) · Social science (3 works)