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Miglena Sternadori

Biographic Data

ID113651
NAMEMiglena Sternadori
GIVEN NAMESMiglena
FAMILY NAMESternadori
SIGNATURESTERNADORI M
AFFILIATIONSTexas Tech University
ORCID0000-0002-4506-3625
VERIFIEDYes
TOTAL WORKS15
TOTAL CITATIONS20
AUTHOR COUNT14
EDITOR COUNT1
FIRST PUBLICATION YEAR2012
LATEST PUBLICATION YEAR2026
H-INDEX3
  • “We Are the Final Cog in the Wheel of Democracy”

    Open Access•Miglena Sternadori, Robert Moses Peaslee et al.•ARTICLE•Journalism & Mass Communication…•2026

    Using surveys/interviews with 142 residents of 10 rural communities and in-depth interviews with 12 editors and publishers, we mapped the community journalism ecosystem in a sparsely populated region of about 40,000 square miles. Rural residents identified social media and word of mouth as primary sources for local news, while community editors/publishers reported lacking the financial and labor resources to provide more coverage and combat audie…

  • Framing of Brazil’s 2022 Presidential Elections in U.S. Newspapers Coverage

    Open Access•Marina Petric, Miglena Sternadori•ARTICLE•Brazilian Journalism Research•2025

    This paper presents the results of a quantitative framing analysis and a concise concept via ATLAS.ti, a qualitative data analysis tool, of news stories about Brazil’s 2022 presidential election published by The New York Times, The Washington Post, Los Angeles Times, USA Today, and The Wall Street Journal. The goal was to determine how major U.S. newspapers framed a foreign election that was significant for two reasons. First, it involved an incu…

  • Medical communication, internalized “good mother” norms, and feminist self-identification as predictors of maternal burnout

    Open Access•Daisy Milman, Miglena Sternadori•ARTICLE•Frontiers in Communication•2024

    Introduction A rarely studied source of psychological discomfort for mothers is the communication received from medical professionals in the context of pregnancy, childbirth, the postpartum period, and pediatric care. To address this gap, we examined mothers’ recollections of medical communications that influenced their perceived stress levels in the context of good-mother normativity. We also explored how recollections of feedback on mothering i…

  • If You Were a Horse, You Would Have Been Shot”

    Open Access•Daisy Milman, Miglena Sternadori•ARTICLE•Journal of Communication Inquiry•2024•References: 42

    This study expands the concept of motherhood as a social construction, grounded in Jung’s Great Mother and the Terrible Mother archetypes, to the context of medical communications. By analyzing 254 mothers’ responses to an online survey, we determined the primary themes in their recollections of medical professionals’ communications identified by the participants as having affected their sense of stress related to “good mother” norms. Some of the…

  • Effects of parasocial affinity and gender on live streaming fans’ motivations

    Open Access•Ali Kneisel, Miglena Sternadori•ARTICLE•Convergence The International…•2023

    Gaming livestreams have seen unprecedented growth on platforms such as Twitch.tv and YouTube Live, especially since the start of the COVID-19 pandemic. This study examined fans’ motivations for watching and supporting their favorite streamers. The results of an online survey showed that the time spent watching livestreams was positively associated with the degree of parasocial affinity they feel toward that streamer. Parasocial affinity strength …

  • How Male Consumers Respond to “Enlightened Manvertising” Campaigns

    Miglena Sternadori, Alan Abitbol•ARTICLE•Journal of Advertising Research•2022

    The results of a survey of U.S. men ( N = 285) indicated that participants’ gender schemas, hostile sexism, political orientation, and support for women’s rights influenced their attitude toward “enlightened manvertising,” which refers to advertising that redefines masculinity by promoting both masculine and feminine traits as elements of contemporary manhood. The study uses the advertising self-congruence framework, which in previous research ha…

  • From F-Bombs to Kissing Students

    Open Access•Bethany Pitchford, Miglena Sternadori et al.•ARTICLE•Journal of Communication Inquiry•2021•References: 35

    This constructionist framing analysis identified media frames in news coverage of four tenured professors, two men and two women, accused of sexual harassment at research-intensive universities: Jorge Dominguez (Harvard), Coleman Hutchison (University of Texas), Avital Ronell (New York University), and Teresa Buchanan (Louisiana State University). The following four frames, some of which were distinctly gendered, were identified in the news cover…

  • The Handbook of Magazine Studies

    Open Access•Miglena Sternadori, Tim Holmes•BOOK•Handbook of Magazine Studies•2020

  • MeToo Goes Global

    Open Access•Jesse C Starkey, Amy Koerber et al.•ARTICLE•Journal of Communication Inquiry•2019•Cited by: 8•References: 20

    This article reports the results of a qualitative media framing analysis of news coverage about #MeToo in four national contexts: the United States, Japan, Australia, and India. Comparing media coverage of a woman who became associated with #MeToo in each country reveals four media frames: brave silence breaker, stoic victim of an unjust system, recovered or reluctant hero, and hysterical slut. By identifying these frames, and their cultural vari…

  • Championing Women’s Empowerment as a Catalyst for Purchase Intentions

    Alan Abitbol, Miglena Sternadori•ARTICLE•International Journal of…•2018•Cited by: 3•References: 19

    Corporate social responsibility (CSR) research indicates that consumers are skeptical of a company’s support of social causes unless they can determine that the efforts are legitimate and authentic. One way companies can demonstrate legitimacy in their CSR efforts is by supporting causes that are perceived to “fit.” The goal of this study is to explore the effects of company–cause fit within the context of the CSR strategy of femvertising. Femver…

  • Protecting the Ladies

    Lindsey Blumell, Jennifer Huemmer et al.•ARTICLE•Mass Communication & Society•2018•Cited by: 6•References: 17

    The recent adoption of bathroom bills restricting trans* people’s access to public bathrooms of their choice in the United States has elicited a vigorous public debate invoking benevolent sexism, heteronormativity, and partisanship. This analysis includes 9,764 online comments posted on the 13 most-shared articles or blog posts about trans* bathroom accommodation from September 2015 to September 2016. The common themes in such discussions were ar…

  • Hannah Frith, Orgasmic Bodies

    Open Access•Miglena Sternadori•ARTICLE•Sexualities•2017

  • The Making of Essence

    Miglena Sternadori•ARTICLE•Journal of Magazine Media•2016

  • Heroines Under Control

    Miglena Sternadori•ARTICLE•Women s Studies in Communication•2013•References: 14

    This is a framing analysis of the news coverage of women's issues in the official newspaper of the Bulgarian Communist Party over three nonconsecutive years. At the start of the Communist regime, women were ideologically constructed as warriors and tearless mothers of lost sons, deserving of complete equality. In the 1960s, the emphasis unexpectedly shifted to fashion and beauty as part of the Party's pronatalist propaganda. The age of perestroik…

  • The Witch and the Warrior

    Miglena Sternadori•ARTICLE•Feminist Media Studies•2012•Cited by: 3•References: 12

    This study used frame analysis to explore gendered frames and archetypes in the news coverage of two mass shootings, in which both suspects were White, middle-class university professors: Amy Bishop at the University of Alabama and George Zinkhan at the University of Georgia. Three people were killed in each of the shootings, but the amount of coverage on Bishop exceeded by about four times the amount of news about Zinkhan—a difference whose magn…

  • MeToo Goes Global

    Open Access•Jesse C Starkey, Amy Koerber et al.•ARTICLE•Journal of Communication Inquiry•2019•Cited by: 8•References: 20

    This article reports the results of a qualitative media framing analysis of news coverage about #MeToo in four national contexts: the United States, Japan, Australia, and India. Comparing media coverage of a woman who became associated with #MeToo in each country reveals four media frames: brave silence breaker, stoic victim of an unjust system, recovered or reluctant hero, and hysterical slut. By identifying these frames, and their cultural vari…

  • Protecting the Ladies

    Lindsey Blumell, Jennifer Huemmer et al.•ARTICLE•Mass Communication & Society•2018•Cited by: 6•References: 17

    The recent adoption of bathroom bills restricting trans* people’s access to public bathrooms of their choice in the United States has elicited a vigorous public debate invoking benevolent sexism, heteronormativity, and partisanship. This analysis includes 9,764 online comments posted on the 13 most-shared articles or blog posts about trans* bathroom accommodation from September 2015 to September 2016. The common themes in such discussions were ar…

  • Championing Women’s Empowerment as a Catalyst for Purchase Intentions

    Alan Abitbol, Miglena Sternadori•ARTICLE•International Journal of…•2018•Cited by: 3•References: 19

    Corporate social responsibility (CSR) research indicates that consumers are skeptical of a company’s support of social causes unless they can determine that the efforts are legitimate and authentic. One way companies can demonstrate legitimacy in their CSR efforts is by supporting causes that are perceived to “fit.” The goal of this study is to explore the effects of company–cause fit within the context of the CSR strategy of femvertising. Femver…

  • The Witch and the Warrior

    Miglena Sternadori•ARTICLE•Feminist Media Studies•2012•Cited by: 3•References: 12

    This study used frame analysis to explore gendered frames and archetypes in the news coverage of two mass shootings, in which both suspects were White, middle-class university professors: Amy Bishop at the University of Alabama and George Zinkhan at the University of Georgia. Three people were killed in each of the shootings, but the amount of coverage on Bishop exceeded by about four times the amount of news about Zinkhan—a difference whose magn…

  • The Witch and the Warrior

    Miglena Sternadori•ARTICLE•Feminist Media Studies•2012•Cited by: 3•References: 12

    This study used frame analysis to explore gendered frames and archetypes in the news coverage of two mass shootings, in which both suspects were White, middle-class university professors: Amy Bishop at the University of Alabama and George Zinkhan at the University of Georgia. Three people were killed in each of the shootings, but the amount of coverage on Bishop exceeded by about four times the amount of news about Zinkhan—a difference whose magn…

  • Heroines Under Control

    Miglena Sternadori•ARTICLE•Women s Studies in Communication•2013•References: 14

    This is a framing analysis of the news coverage of women's issues in the official newspaper of the Bulgarian Communist Party over three nonconsecutive years. At the start of the Communist regime, women were ideologically constructed as warriors and tearless mothers of lost sons, deserving of complete equality. In the 1960s, the emphasis unexpectedly shifted to fashion and beauty as part of the Party's pronatalist propaganda. The age of perestroik…

  • The Making of Essence

    Miglena Sternadori•ARTICLE•Journal of Magazine Media•2016

  • Hannah Frith, Orgasmic Bodies

    Open Access•Miglena Sternadori•ARTICLE•Sexualities•2017

  • Championing Women’s Empowerment as a Catalyst for Purchase Intentions

    Alan Abitbol, Miglena Sternadori•ARTICLE•International Journal of…•2018•Cited by: 3•References: 19

    Corporate social responsibility (CSR) research indicates that consumers are skeptical of a company’s support of social causes unless they can determine that the efforts are legitimate and authentic. One way companies can demonstrate legitimacy in their CSR efforts is by supporting causes that are perceived to “fit.” The goal of this study is to explore the effects of company–cause fit within the context of the CSR strategy of femvertising. Femver…

  • Protecting the Ladies

    Lindsey Blumell, Jennifer Huemmer et al.•ARTICLE•Mass Communication & Society•2018•Cited by: 6•References: 17

    The recent adoption of bathroom bills restricting trans* people’s access to public bathrooms of their choice in the United States has elicited a vigorous public debate invoking benevolent sexism, heteronormativity, and partisanship. This analysis includes 9,764 online comments posted on the 13 most-shared articles or blog posts about trans* bathroom accommodation from September 2015 to September 2016. The common themes in such discussions were ar…

  • MeToo Goes Global

    Open Access•Jesse C Starkey, Amy Koerber et al.•ARTICLE•Journal of Communication Inquiry•2019•Cited by: 8•References: 20

    This article reports the results of a qualitative media framing analysis of news coverage about #MeToo in four national contexts: the United States, Japan, Australia, and India. Comparing media coverage of a woman who became associated with #MeToo in each country reveals four media frames: brave silence breaker, stoic victim of an unjust system, recovered or reluctant hero, and hysterical slut. By identifying these frames, and their cultural vari…

  • The Handbook of Magazine Studies

    Open Access•Miglena Sternadori, Tim Holmes•BOOK•Handbook of Magazine Studies•2020

  • From F-Bombs to Kissing Students

    Open Access•Bethany Pitchford, Miglena Sternadori et al.•ARTICLE•Journal of Communication Inquiry•2021•References: 35

    This constructionist framing analysis identified media frames in news coverage of four tenured professors, two men and two women, accused of sexual harassment at research-intensive universities: Jorge Dominguez (Harvard), Coleman Hutchison (University of Texas), Avital Ronell (New York University), and Teresa Buchanan (Louisiana State University). The following four frames, some of which were distinctly gendered, were identified in the news cover…

  • How Male Consumers Respond to “Enlightened Manvertising” Campaigns

    Miglena Sternadori, Alan Abitbol•ARTICLE•Journal of Advertising Research•2022

    The results of a survey of U.S. men ( N = 285) indicated that participants’ gender schemas, hostile sexism, political orientation, and support for women’s rights influenced their attitude toward “enlightened manvertising,” which refers to advertising that redefines masculinity by promoting both masculine and feminine traits as elements of contemporary manhood. The study uses the advertising self-congruence framework, which in previous research ha…

  • Effects of parasocial affinity and gender on live streaming fans’ motivations

    Open Access•Ali Kneisel, Miglena Sternadori•ARTICLE•Convergence The International…•2023

    Gaming livestreams have seen unprecedented growth on platforms such as Twitch.tv and YouTube Live, especially since the start of the COVID-19 pandemic. This study examined fans’ motivations for watching and supporting their favorite streamers. The results of an online survey showed that the time spent watching livestreams was positively associated with the degree of parasocial affinity they feel toward that streamer. Parasocial affinity strength …

  • Medical communication, internalized “good mother” norms, and feminist self-identification as predictors of maternal burnout

    Open Access•Daisy Milman, Miglena Sternadori•ARTICLE•Frontiers in Communication•2024

    Introduction A rarely studied source of psychological discomfort for mothers is the communication received from medical professionals in the context of pregnancy, childbirth, the postpartum period, and pediatric care. To address this gap, we examined mothers’ recollections of medical communications that influenced their perceived stress levels in the context of good-mother normativity. We also explored how recollections of feedback on mothering i…

  • If You Were a Horse, You Would Have Been Shot”

    Open Access•Daisy Milman, Miglena Sternadori•ARTICLE•Journal of Communication Inquiry•2024•References: 42

    This study expands the concept of motherhood as a social construction, grounded in Jung’s Great Mother and the Terrible Mother archetypes, to the context of medical communications. By analyzing 254 mothers’ responses to an online survey, we determined the primary themes in their recollections of medical professionals’ communications identified by the participants as having affected their sense of stress related to “good mother” norms. Some of the…

  • Framing of Brazil’s 2022 Presidential Elections in U.S. Newspapers Coverage

    Open Access•Marina Petric, Miglena Sternadori•ARTICLE•Brazilian Journalism Research•2025

    This paper presents the results of a quantitative framing analysis and a concise concept via ATLAS.ti, a qualitative data analysis tool, of news stories about Brazil’s 2022 presidential election published by The New York Times, The Washington Post, Los Angeles Times, USA Today, and The Wall Street Journal. The goal was to determine how major U.S. newspapers framed a foreign election that was significant for two reasons. First, it involved an incu…

  • “We Are the Final Cog in the Wheel of Democracy”

    Open Access•Miglena Sternadori, Robert Moses Peaslee et al.•ARTICLE•Journalism & Mass Communication…•2026

    Using surveys/interviews with 142 residents of 10 rural communities and in-depth interviews with 12 editors and publishers, we mapped the community journalism ecosystem in a sparsely populated region of about 40,000 square miles. Rural residents identified social media and word of mouth as primary sources for local news, while community editors/publishers reported lacking the financial and labor resources to provide more coverage and combat audie…

Sociology (10 works) · Political science (8 works) · Gender Studies (7 works) · Psychology (7 works) · Law (6 works) · Social Psychology (6 works) · Gender Studies (5 works) · History (5 works) · History (4 works) · Law (4 works)

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