Alvin Eryandra
Biographic Data
| ID | 1140481 |
|---|---|
| NAME | Alvin Eryandra |
| GIVEN NAMES | Alvin |
| FAMILY NAME | Eryandra |
| SIGNATURE | ERYANDRA A |
| AFFILIATIONS | University of Indonesia |
| ORCID | 0000-0002-3126-7678 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 1 |
How Older Consumers' Perceived Ethicality Influences Brand Loyalty
Brand loyalty, that is, a consumer's propensity to purchase a product or a brand continuously, is one factor that can be used to increase a company's profits. Initially, consumers may do some evaluation before they decide whether or not to be loyal to a brand or a product. Previous research suggests that consumer perceived ethicality predicts brand loyalty through brand affect. The aim of this study is to examine if brand affect influences the re…
How Older Consumers' Perceived Ethicality Influences Brand Loyalty
Brand loyalty, that is, a consumer's propensity to purchase a product or a brand continuously, is one factor that can be used to increase a company's profits. Initially, consumers may do some evaluation before they decide whether or not to be loyal to a brand or a product. Previous research suggests that consumer perceived ethicality predicts brand loyalty through brand affect. The aim of this study is to examine if brand affect influences the re…
How Older Consumers' Perceived Ethicality Influences Brand Loyalty
Brand loyalty, that is, a consumer's propensity to purchase a product or a brand continuously, is one factor that can be used to increase a company's profits. Initially, consumers may do some evaluation before they decide whether or not to be loyal to a brand or a product. Previous research suggests that consumer perceived ethicality predicts brand loyalty through brand affect. The aim of this study is to examine if brand affect influences the re…
Advertising (1 work) · Brand awareness (1 work) · Brand extension (1 work) · Brand Loyalty (1 work) · Brand management (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Marketing (1 work)