Bertina Sjabadhyni
Biographic Data
| ID | 1140482 |
|---|---|
| NAME | Bertina Sjabadhyni |
| GIVEN NAMES | Bertina |
| FAMILY NAME | Sjabadhyni |
| SIGNATURE | SJABADHYNI B |
| AFFILIATIONS | University of Indonesia |
| ORCID | 0000-0002-4819-6220 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 1 |
The Role of Need for Cognition in Predicting the Attitudes of Indonesian Millennials Toward Printed Advertising and Purchase Intentions
This article presents findings from research investigating the effectiveness of humor appeals (humor relatedness and humor mechanisms) to Indonesian millennials for predicting their attitudes toward printed ads and their purchase intentions. In total, 543 Indonesian millennials participated in three experimental studies to test the relationship between humor appeals and the need for cognition to predict their attitudes and intentions. It was foun…
How Older Consumers' Perceived Ethicality Influences Brand Loyalty
Brand loyalty, that is, a consumer's propensity to purchase a product or a brand continuously, is one factor that can be used to increase a company's profits. Initially, consumers may do some evaluation before they decide whether or not to be loyal to a brand or a product. Previous research suggests that consumer perceived ethicality predicts brand loyalty through brand affect. The aim of this study is to examine if brand affect influences the re…
How Older Consumers' Perceived Ethicality Influences Brand Loyalty
Brand loyalty, that is, a consumer's propensity to purchase a product or a brand continuously, is one factor that can be used to increase a company's profits. Initially, consumers may do some evaluation before they decide whether or not to be loyal to a brand or a product. Previous research suggests that consumer perceived ethicality predicts brand loyalty through brand affect. The aim of this study is to examine if brand affect influences the re…
How Older Consumers' Perceived Ethicality Influences Brand Loyalty
Brand loyalty, that is, a consumer's propensity to purchase a product or a brand continuously, is one factor that can be used to increase a company's profits. Initially, consumers may do some evaluation before they decide whether or not to be loyal to a brand or a product. Previous research suggests that consumer perceived ethicality predicts brand loyalty through brand affect. The aim of this study is to examine if brand affect influences the re…
The Role of Need for Cognition in Predicting the Attitudes of Indonesian Millennials Toward Printed Advertising and Purchase Intentions
This article presents findings from research investigating the effectiveness of humor appeals (humor relatedness and humor mechanisms) to Indonesian millennials for predicting their attitudes toward printed ads and their purchase intentions. In total, 543 Indonesian millennials participated in three experimental studies to test the relationship between humor appeals and the need for cognition to predict their attitudes and intentions. It was foun…
Advertising (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Marketing and Social Media (2 works) · Psychology (2 works) · Brand awareness (1 work) · Brand extension (1 work) · Brand Loyalty (1 work) · Brand management (1 work) · Cognition (1 work)