Martina Dwi Mustika
Biographic Data
| ID | 1140483 |
|---|---|
| NAME | Martina Dwi Mustika |
| GIVEN NAMES | Martina Dwi |
| FAMILY NAME | Mustika |
| SIGNATURE | MUSTIKA M D |
| AFFILIATIONS | University of Indonesia |
| ORCID | 0000-0001-9888-2096 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Workplace Romance
The research aimed to predict a person’s intention to have a romantic relationship at work, seen from the motives (love and work) and types of policies (strict, warning, no policy) that existed in the company. Romance in the workplace was a common phenomenon in organizations, but this behavior was still considered sensitive to be investigated in Indonesia. In total, 268 Indonesian employees aged 20-40 years who worked at least six months in a com…
Is Sensation-Seeking Always Bad? The Role of Sensation-Seeking in Predicting Individual Work Role Performance
Sensation-seeking can be an outcome predictor in an organization when expressed through several social cognitive variables, such as emotional intelligence. Thus, the behavior generated by sensation-seeking can be more functional. The purpose of this study is to identify whether sensation-seeking can be expressed through emotional intelligence to predict individual performance. This study uses a quantitative design with a correlational strategy. T…
Working from Home during the Covid-19 Pandemic
The research aimed to explore the relation of work-home and home-work interactions on employees’ psychological condition while working from home during the COVID-19 pandemic. The coronavirus (COVID-19) pandemic had led various organizations to implement work-from-home measures. This rapid change in working arrangements might affect employees’ psychological condition as they navigate both their work and home responsibilities at the same time and p…
The Role of Need for Cognition in Predicting the Attitudes of Indonesian Millennials Toward Printed Advertising and Purchase Intentions
This article presents findings from research investigating the effectiveness of humor appeals (humor relatedness and humor mechanisms) to Indonesian millennials for predicting their attitudes toward printed ads and their purchase intentions. In total, 543 Indonesian millennials participated in three experimental studies to test the relationship between humor appeals and the need for cognition to predict their attitudes and intentions. It was foun…
How Older Consumers' Perceived Ethicality Influences Brand Loyalty
Brand loyalty, that is, a consumer's propensity to purchase a product or a brand continuously, is one factor that can be used to increase a company's profits. Initially, consumers may do some evaluation before they decide whether or not to be loyal to a brand or a product. Previous research suggests that consumer perceived ethicality predicts brand loyalty through brand affect. The aim of this study is to examine if brand affect influences the re…
How Older Consumers' Perceived Ethicality Influences Brand Loyalty
Brand loyalty, that is, a consumer's propensity to purchase a product or a brand continuously, is one factor that can be used to increase a company's profits. Initially, consumers may do some evaluation before they decide whether or not to be loyal to a brand or a product. Previous research suggests that consumer perceived ethicality predicts brand loyalty through brand affect. The aim of this study is to examine if brand affect influences the re…
How Older Consumers' Perceived Ethicality Influences Brand Loyalty
Brand loyalty, that is, a consumer's propensity to purchase a product or a brand continuously, is one factor that can be used to increase a company's profits. Initially, consumers may do some evaluation before they decide whether or not to be loyal to a brand or a product. Previous research suggests that consumer perceived ethicality predicts brand loyalty through brand affect. The aim of this study is to examine if brand affect influences the re…
Working from Home during the Covid-19 Pandemic
The research aimed to explore the relation of work-home and home-work interactions on employees’ psychological condition while working from home during the COVID-19 pandemic. The coronavirus (COVID-19) pandemic had led various organizations to implement work-from-home measures. This rapid change in working arrangements might affect employees’ psychological condition as they navigate both their work and home responsibilities at the same time and p…
The Role of Need for Cognition in Predicting the Attitudes of Indonesian Millennials Toward Printed Advertising and Purchase Intentions
This article presents findings from research investigating the effectiveness of humor appeals (humor relatedness and humor mechanisms) to Indonesian millennials for predicting their attitudes toward printed ads and their purchase intentions. In total, 543 Indonesian millennials participated in three experimental studies to test the relationship between humor appeals and the need for cognition to predict their attitudes and intentions. It was foun…
Is Sensation-Seeking Always Bad? The Role of Sensation-Seeking in Predicting Individual Work Role Performance
Sensation-seeking can be an outcome predictor in an organization when expressed through several social cognitive variables, such as emotional intelligence. Thus, the behavior generated by sensation-seeking can be more functional. The purpose of this study is to identify whether sensation-seeking can be expressed through emotional intelligence to predict individual performance. This study uses a quantitative design with a correlational strategy. T…
Workplace Romance
The research aimed to predict a person’s intention to have a romantic relationship at work, seen from the motives (love and work) and types of policies (strict, warning, no policy) that existed in the company. Romance in the workplace was a common phenomenon in organizations, but this behavior was still considered sensitive to be investigated in Indonesia. In total, 268 Indonesian employees aged 20-40 years who worked at least six months in a com…
Psychology (5 works) · Social Psychology (4 works) · Advertising (2 works) · Applied Psychology (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Marketing and Social Media (2 works) · Mediation (2 works) · Brand awareness (1 work) · Brand extension (1 work)