Chee-Hua Chin
Biographic Data
| ID | 1142024 |
|---|---|
| NAME | Chee-Hua Chin |
| GIVEN NAMES | Chee-Hua |
| FAMILY NAME | Chin |
| SIGNATURE | CHIN C |
| AFFILIATIONS | Universiti Malaysia Sarawak |
| ORCID | 0000-0001-7807-0496 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Influencer Credibility and Responsible Tourism
The tourism sector faces pressing sustainability challenges, especially during crises. The rural communities reliant on ecotourism remain vulnerable, highlighting the need for responsible tourism. This study integrates social cognitive theory (SCT) and the elaboration likelihood model (ELM) to examine how self‐efficacy and outcome expectation influence attitude, intention, and ultimately responsible tourism behavior across economic, socio‐cultura…
Revealing the Competitiveness of Rural Tourism
Tourism activities significantly impact a country’s economy, environment, community, and visitors. In the Malaysian context, rural communities have adopted rural tourism as an alternative source of income. The competitiveness of a tourism destination is crucial for the long-term profitability of rural tourism destinations. The tourism experience is a critical factor for tourists when choosing a destination. Therefore, it is essential to focus not…
Intention to Use Virtual Reality in Sarawak Tourism Destinations
The industry of tourism in Malaysia is highly recognized for its contribution to the national economy and employment opportunities. However, following the strike of global epidemic due to COVID-19, the number of visitations by tourists has plunged and Malaysia is currently in its stage of revitalizing the industry post-COVID-19. To rejuvenate the tourism industry of Sarawak, Malaysia, the understanding of motivators to boost favourable tourists’ …
Controllable drivers that influence tourists’ satisfaction and revisit intention to Semenggoh Nature Reserve
Ecotourism is a foremost promoted tourism product by the Malaysian government and significantly contributed to rural communities’ income. The objective of this study was to explore the empirical evidence of the relationships among service quality, satisfaction, and revisit intention to an ecotourism site in Sarawak, namely, Semenggoh Nature Reserve by considering the moderating effect of the destination image. A total of 157 international and dom…
Does Environmental Stimulus Matters to Tourists’ Satisfaction and Revisit Intention
Globally, the COVID-19 pandemic has had a significant influence on international tourist arrivals and receipts. This study examines the effect of environmental stimuli on tourists' satisfaction and intention to revisit rural tourism destinations in Sarawak, Malaysia. To determine the fitness of the measuring model and structural model, a total of 272 valid surveys were used. Interestingly, empirical evidence indicates that the majority of identif…
Rural tourism quality of services
Despite the importance of quality of services in the rural tourism sector, it is somewhat surprising that little study has been done to delve into the fundamental contributive factors that contribute to quality of services from the tourists’ perceptions. This is the first known study undertaken with a view to understand the fundamental contributive factors (i.e. climate change, carrying capacity, relaxation environment, and community support) fro…
Market Orientation and Organizational Performance
Orientation plays a vital role for organizations to compete to create sustainable competitive advantage. The objective of this study is to examine the relationship between market orientation (MO) and organizational performance (OP) with service quality (SQ) as a moderator in the context of the hotel industry in Malaysia. MO and OP were conceptualized as three- and two-dimensional constructs, respectively, whereas SQ, which consists of two-dimensi…
Rural tourism quality of services
Despite the importance of quality of services in the rural tourism sector, it is somewhat surprising that little study has been done to delve into the fundamental contributive factors that contribute to quality of services from the tourists’ perceptions. This is the first known study undertaken with a view to understand the fundamental contributive factors (i.e. climate change, carrying capacity, relaxation environment, and community support) fro…
Market Orientation and Organizational Performance
Orientation plays a vital role for organizations to compete to create sustainable competitive advantage. The objective of this study is to examine the relationship between market orientation (MO) and organizational performance (OP) with service quality (SQ) as a moderator in the context of the hotel industry in Malaysia. MO and OP were conceptualized as three- and two-dimensional constructs, respectively, whereas SQ, which consists of two-dimensi…
Market Orientation and Organizational Performance
Orientation plays a vital role for organizations to compete to create sustainable competitive advantage. The objective of this study is to examine the relationship between market orientation (MO) and organizational performance (OP) with service quality (SQ) as a moderator in the context of the hotel industry in Malaysia. MO and OP were conceptualized as three- and two-dimensional constructs, respectively, whereas SQ, which consists of two-dimensi…
Rural tourism quality of services
Despite the importance of quality of services in the rural tourism sector, it is somewhat surprising that little study has been done to delve into the fundamental contributive factors that contribute to quality of services from the tourists’ perceptions. This is the first known study undertaken with a view to understand the fundamental contributive factors (i.e. climate change, carrying capacity, relaxation environment, and community support) fro…
Controllable drivers that influence tourists’ satisfaction and revisit intention to Semenggoh Nature Reserve
Ecotourism is a foremost promoted tourism product by the Malaysian government and significantly contributed to rural communities’ income. The objective of this study was to explore the empirical evidence of the relationships among service quality, satisfaction, and revisit intention to an ecotourism site in Sarawak, namely, Semenggoh Nature Reserve by considering the moderating effect of the destination image. A total of 157 international and dom…
Does Environmental Stimulus Matters to Tourists’ Satisfaction and Revisit Intention
Globally, the COVID-19 pandemic has had a significant influence on international tourist arrivals and receipts. This study examines the effect of environmental stimuli on tourists' satisfaction and intention to revisit rural tourism destinations in Sarawak, Malaysia. To determine the fitness of the measuring model and structural model, a total of 272 valid surveys were used. Interestingly, empirical evidence indicates that the majority of identif…
Intention to Use Virtual Reality in Sarawak Tourism Destinations
The industry of tourism in Malaysia is highly recognized for its contribution to the national economy and employment opportunities. However, following the strike of global epidemic due to COVID-19, the number of visitations by tourists has plunged and Malaysia is currently in its stage of revitalizing the industry post-COVID-19. To rejuvenate the tourism industry of Sarawak, Malaysia, the understanding of motivators to boost favourable tourists’ …
Revealing the Competitiveness of Rural Tourism
Tourism activities significantly impact a country’s economy, environment, community, and visitors. In the Malaysian context, rural communities have adopted rural tourism as an alternative source of income. The competitiveness of a tourism destination is crucial for the long-term profitability of rural tourism destinations. The tourism experience is a critical factor for tourists when choosing a destination. Therefore, it is essential to focus not…
Influencer Credibility and Responsible Tourism
The tourism sector faces pressing sustainability challenges, especially during crises. The rural communities reliant on ecotourism remain vulnerable, highlighting the need for responsible tourism. This study integrates social cognitive theory (SCT) and the elaboration likelihood model (ELM) to examine how self‐efficacy and outcome expectation influence attitude, intention, and ultimately responsible tourism behavior across economic, socio‐cultura…
Business (6 works) · Diverse Aspects of Tourism Research (6 works) · Tourism (6 works) · Geography (5 works) · Marketing (5 works) · Psychology (5 works) · Cruise Tourism Development and Management (4 works) · Destinations (4 works) · Moderation (3 works) · Rural tourism (3 works)