Prateek Kalia
Biographic Data
| ID | 1144767 |
|---|---|
| NAME | Prateek Kalia |
| GIVEN NAMES | Prateek |
| FAMILY NAME | Kalia |
| SIGNATURE | KALIA P |
| AFFILIATIONS | Masaryk University |
| ORCID | 0000-0003-2209-1778 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Blurring the Lines
This research seeks to examine the strategies employed by social media travel influencers (SMTIs) in managing their organic and sponsored posts, as well as their interactions with followers. This qualitative study utilized in-depth interviews with 24 SMTIs who possess a significant presence on social media platforms. The findings indicate that followers exhibit a preference for organic content. The strategies employed in sponsored content by infl…
The power of electronic Word of Mouth in inducing adoption of emerging technologies
Evaluating the influence of government initiatives and social platforms on green practices of Gen Z
The current study investigates the impact of environmental sustainability government initiatives (ESGI), social platform influence (SPI), environment awareness (EA), and environment consciousness (EC) on green practices (GP). Data were collected using a self-administered survey targeting Gen Z consumers. A total of 354 responses were analyzed using the partial least square structural equational modeling (PLS-SEM). The results reveal that SPI, EA,…
Impact of microcredit on income and employment of self-help group members in Punjab
This study evaluates the impact of microcredit on the income and employment level of participants before and after joining self-help groups (SHGs) and variations based on the size of microcredit. Data was solicited from 318 SHG members using multistage random sampling. The mean value of income and employment of SHG members before and after joining SHGs were compared by using t-statistics. The logistic regression technique was used to ascertain wh…
Decoding the Trends and the Emerging Research Directions of Digital Tourism in the Last Three Decades
Digital technologies have radically changed the tourism industry and gaining a lot of attention from the stakeholders. At present, there is voluminous but fragmented research to cover the various aspects of digital tourism, but a consolidated "big picture" of the extant research is missing. By performing a bibliometric analysis of 827 papers on digital tourism, an attempt has been made to fill this void. The investigation revealed that the manage…
Impact of microcredit on income and employment of self-help group members in Punjab
This study evaluates the impact of microcredit on the income and employment level of participants before and after joining self-help groups (SHGs) and variations based on the size of microcredit. Data was solicited from 318 SHG members using multistage random sampling. The mean value of income and employment of SHG members before and after joining SHGs were compared by using t-statistics. The logistic regression technique was used to ascertain wh…
Decoding the Trends and the Emerging Research Directions of Digital Tourism in the Last Three Decades
Digital technologies have radically changed the tourism industry and gaining a lot of attention from the stakeholders. At present, there is voluminous but fragmented research to cover the various aspects of digital tourism, but a consolidated "big picture" of the extant research is missing. By performing a bibliometric analysis of 827 papers on digital tourism, an attempt has been made to fill this void. The investigation revealed that the manage…
Evaluating the influence of government initiatives and social platforms on green practices of Gen Z
The current study investigates the impact of environmental sustainability government initiatives (ESGI), social platform influence (SPI), environment awareness (EA), and environment consciousness (EC) on green practices (GP). Data were collected using a self-administered survey targeting Gen Z consumers. A total of 354 responses were analyzed using the partial least square structural equational modeling (PLS-SEM). The results reveal that SPI, EA,…
The power of electronic Word of Mouth in inducing adoption of emerging technologies
Blurring the Lines
This research seeks to examine the strategies employed by social media travel influencers (SMTIs) in managing their organic and sponsored posts, as well as their interactions with followers. This qualitative study utilized in-depth interviews with 24 SMTIs who possess a significant presence on social media platforms. The findings indicate that followers exhibit a preference for organic content. The strategies employed in sponsored content by infl…
Business (4 works) · Digital Marketing and Social Media (4 works) · Computer Science (2 works) · Marketing (2 works) · Technology Adoption and User Behaviour (2 works) · Business administration (1 works) · Consciousness (1 works) · Content analysis (1 works) · Data science (1 works) · Demographic economics (1 works)