Wajeeha Aslam
Biographic Data
| ID | 1156839 |
|---|---|
| NAME | Wajeeha Aslam |
| GIVEN NAMES | Wajeeha |
| FAMILY NAME | Aslam |
| SIGNATURE | ASLAM W |
| AFFILIATIONS | Iqra University |
| ORCID | 0000-0001-8967-1406 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Explaining green future purchase intention of household appliances
High Visual Complexity or Low Visual Complexity
This article examines the impact of visual complexity (V-complexity) (high/low) on consumer pleasure, arousal and purchase intention when exposed to food advertisements on Instagram. Initially, a manipulation check was performed by getting several Instagram food advertisements rated by 100 Instagram users based on V-complexity. Later, an online questionnaire link was sent to the respondents with pictures of advertisements with high and low V-comp…
Explaining Green Future Purchase Intention of Household Appliances
Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.
Investigating the Female Attitude and Purchase Intention towards Green Cosmetics in Pakistan
Green banking adoption practices
Vlogger’s Reputation
The study aims to determine the impact of vlogger’s reputation on viewers’ trust on vlogger’s recommendations (TVR) and perceived usefulness of vlogger’s recommendations (PUVR). Moreover, the study examines the impact of TVR and PUVR on attitude and intention to shop online. A sample of 250 responses was collected from social media users and structural equation analysis technique was employed. The findings indicate that vlogger’s reputation has a…
Developing the Integrated Marketing Communication (IMC) through Social Media (SM)
The increased usage of social media forced the brands to integrate social media in their marketing communication channel, as it becomes the need of the hour, as it determines overall brand identity, brand image, and company performance in the present marketing competition. This research aimed to track the evolution and advancement of the IMC concept, and how it reformed the way of marketing communications. Moreover, the study highlights the impor…
Barriers in adoption of internet banking
Barriers in adoption of internet banking
Developing the Integrated Marketing Communication (IMC) through Social Media (SM)
The increased usage of social media forced the brands to integrate social media in their marketing communication channel, as it becomes the need of the hour, as it determines overall brand identity, brand image, and company performance in the present marketing competition. This research aimed to track the evolution and advancement of the IMC concept, and how it reformed the way of marketing communications. Moreover, the study highlights the impor…
Barriers in adoption of internet banking
Vlogger’s Reputation
The study aims to determine the impact of vlogger’s reputation on viewers’ trust on vlogger’s recommendations (TVR) and perceived usefulness of vlogger’s recommendations (PUVR). Moreover, the study examines the impact of TVR and PUVR on attitude and intention to shop online. A sample of 250 responses was collected from social media users and structural equation analysis technique was employed. The findings indicate that vlogger’s reputation has a…
Developing the Integrated Marketing Communication (IMC) through Social Media (SM)
The increased usage of social media forced the brands to integrate social media in their marketing communication channel, as it becomes the need of the hour, as it determines overall brand identity, brand image, and company performance in the present marketing competition. This research aimed to track the evolution and advancement of the IMC concept, and how it reformed the way of marketing communications. Moreover, the study highlights the impor…
Green banking adoption practices
Explaining Green Future Purchase Intention of Household Appliances
Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.
Investigating the Female Attitude and Purchase Intention towards Green Cosmetics in Pakistan
High Visual Complexity or Low Visual Complexity
This article examines the impact of visual complexity (V-complexity) (high/low) on consumer pleasure, arousal and purchase intention when exposed to food advertisements on Instagram. Initially, a manipulation check was performed by getting several Instagram food advertisements rated by 100 Instagram users based on V-complexity. Later, an online questionnaire link was sent to the respondents with pictures of advertisements with high and low V-comp…
Explaining green future purchase intention of household appliances
Business (7 works) · Marketing (6 works) · Advertising (5 works) · Computer Science (5 works) · Environmental Sustainability in Business (4 works) · Digital Marketing and Social Media (3 works) · Psychology (3 works) · Structural equation modeling (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Economics (2 works)